Personal information

Verified email domains

political marketing, propaganda, market segmentation, positioning
United Kingdom

Activities

Employment (3)

University of Leicester: LEICESTER, GB

2018-07-01 to present | Associate Dean (External Relations) & Professor of Political Marketing (School of Business)
Employment
Source: Self-asserted source
Paul Baines

Cranfield University: Milton Keynes, Bedfordshire, GB

2006-06-01 to 2018-06-28 | Professor of Political Marketing (School of Management)
Employment
Source: Self-asserted source
Paul Baines

Middlesex University: London, London, GB

1997-04-01 to 2006-06-30 (Business School)
Employment
Source: Self-asserted source
Paul Baines

Education and qualifications (4)

Lancaster University: Lancaster, GB

2013-10-01 to 2016-12-01 | MSc Quantitative Methods in Science, Social Science and Medicine (Mathematics and Statistics)
Qualification
Source: Self-asserted source
Paul Baines

University of Manchester: Manchester, Greater Manchester, GB

1992-09-28 to 2000-12-01 | BSc Hons Management & Chemical Science MPhil (Management) PhD (Management) (School of Management)
Education
Source: Self-asserted source
Paul Baines

Middlesex University: London, GB

1998-07-01 to 1999-09-01 | Postgraduate Certificate in Higher Education (Business School)
Qualification
Source: Self-asserted source
Paul Baines

Chartered Institute of Marketing: Maidenhead, Berkshire, GB

1992-10-01 to 1995-10-01 | Professional Postgraduate Diploma in Marketing
Qualification
Source: Self-asserted source
Paul Baines

Professional activities (5)

Market Research Council: New York, US

2023-08-01 to present | Member
Membership
Source: Self-asserted source
Paul Baines

EMLV: Paris, FR

2022-12-01 to present | Member of the School's Advisory Board (Business School)
Invited position
Source: Self-asserted source
Paul Baines

American Military University: Charles Town, US

2020-12-01 to present | Member of the Industrial Advisory Council (School of Security and Global Studies)
Invited position
Source: Self-asserted source
Paul Baines

Market Research Society: London, GB

2000-09-01 to present | Fellow
Membership
Source: Self-asserted source
Paul Baines

Academy of Marketing: Glasgow, Scotland, GB

1997-07-01 to present | Member
Membership
Source: Self-asserted source
Paul Baines

Funding (4)

Leicesershire Collaborate to Accelerate Net Zero (LCAN)

2024-04 to 2025-11 | Grant
Innovate UK (Swindon, GB)
Source: Self-asserted source
Paul Baines

Repositioning the Value Proposition for Twycross Zoo

Source: Self-asserted source
Paul Baines

Knowledge Transfer Partnership on pricing and segmentation

2010-09 to 2011-12 | Grant
Innovate UK (London, GB)
Source: Self-asserted source
Paul Baines

E-procurement system development project for East London and Lea Valley Region

2001-12 to 2003-12 | Grant
European Regional Development Fund (Brussels, GB)
Source: Self-asserted source
Paul Baines

Works (45)

Countering reactionary co-radicalization (RC-R): using multi-representational ads

Critical Studies on Terrorism
2024-01-02 | Journal article
Part of ISSN: 1753-9153
Part of ISSN: 1753-9161
Contributors: Haseeb Shabbir; Paul Baines; Dianne Dean; Kurt Braddock
Source: Self-asserted source
Paul Baines

The Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context

Journal of Political Marketing
2023-04-03 | Journal article
Contributors: Iain Black; Paul Baines; Ning Baines; Nicholas O’Shaughnessy; Roger Mortimore
Source: check_circle
Crossref

Brexit Britain, two years on

Significance
2018 | Journal article
EID:

2-s2.0-85047989848

Part of ISBN:

17409713 17409705

Contributors: Worcester, S.R.; Mortimore, R.; Baines, P.; Gill, M.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Influence and interference in foreign elections: The evolution of its practice

RUSI Journal
2018 | Journal article
EID:

2-s2.0-85044023843

Part of ISBN:

17440378 03071847

Contributors: Baines, P.; Jones, N.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

The islamist cyberpropaganda threat and its counter- terrorism policy implications

Violent Extremism: Breakthroughs in Research and Practice
2018 | Book chapter
EID:

2-s2.0-85059714184

Contributors: Jones, N.; Baines, P.; Craig, R.; Tunnicliffe, I.; O’Shaughnessy, N.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

The islamist cyberpropaganda threat and its counter-terrorism policy implications

Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications
2018 | Book chapter
EID:

2-s2.0-85059715314

Contributors: Jones, N.; Baines, P.; Craig, R.; Tunnicliffe, I.; O’Shaughnessy, N.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

The persuasiveness of guilt appeals over time: Pathways to delayed compliance

Journal of Business Research
2018 | Journal article
EID:

2-s2.0-85046451030

Part of ISBN:

01482963

Contributors: Antonetti, P.; Baines, P.; Jain, S.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model

Journal of the American Statistical Association
2018-10-02 | Journal article
Contributors: Bhuvanesh Pareek; Pulak Ghosh; Hugh N. Wilson; Emma K. Macdonald; Paul Baines
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Identifying the roles of university fundraisers in securing transformational gifts: lessons from Canada

Studies in Higher Education
2018-07-03 | Journal article
Contributors: Jacline Nyman; Colin Pilbeam; Paul Baines; Stan Maklan
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Antecedents of Retweeting in a (Political) Marketing Context

Psychology and Marketing
2017 | Journal article
EID:

2-s2.0-85012141180

Part of ISBN:

15206793 07426046

Contributors: Walker, L.; Baines, P.R.; Dimitriu, R.; Macdonald, E.K.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

BPC/MRS enquiry into election: Ipsos MORI response and perspective

International Journal of Market Research
2017 | Journal article
EID:

2-s2.0-85039151602

Part of ISBN:

14707853

Contributors: Mortimore, R.; Baines, P.; Worcester, R.; Gill, M.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Technological impacts on market attitudes and behaviors

Psychology and Marketing
2017 | Journal article
EID:

2-s2.0-85014841314

Part of ISBN:

15206793 07426046

Contributors: Baines, P.R.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

From elicitation to consumption: Assessing the longitudinal effectiveness of negative emotional appeals in social marketing

Journal of Marketing Management
2015 | Journal article
EID:

2-s2.0-84945462576

Part of ISBN:

14721376 0267257X

Contributors: Antonetti, P.; Baines, P.; Walker, L.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Guilt in Marketing Research: An Elicitation-Consumption Perspective and Research Agenda

International Journal of Management Reviews
2015 | Journal article
EID:

2-s2.0-84936066237

Part of ISBN:

14682370 14608545

Contributors: Antonetti, P.; Baines, P.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Managing business-government relationships through organizational advocacy

The Routledge Companion to Non-Market Strategy
2015 | Book chapter
EID:

2-s2.0-84942582849

Contributors: Viney, H.; Baines, P.R.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

The islamist cyberpropaganda threat and its counter- terrorism policy implications

Cybersecurity Policies and Strategies for Cyberwarfare Prevention
2015 | Book chapter
EID:

2-s2.0-84957104792

Contributors: Jones, N.; Tunnicliffe, I.; Baines, P.; O'Shaughnessy, N.; Craig, R.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Al-qaeda messaging evolution and positioning, 1998–2008: Propaganda analysis revisited

Public Relations Inquiry
2014 | Journal article
EID:

2-s2.0-85014504391

Part of ISBN:

20461488 2046147X

Contributors: Baines, P.R.; O’Shaughnessy, N.J.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Asymmetry in leader image effects and the implications for leadership positioning in the 2010 British general election

International Journal of Market Research
2014 | Journal article
EID:

2-s2.0-84897376529

Part of ISBN:

14707853

Contributors: Mortimore, R.; Baines, P.; Crawford, I.; Worcester, R.; Zelin, A.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Political Marketing and Propaganda: Uses, Abuses, Misuses

Journal of Political Marketing
2014 | Journal article
EID:

2-s2.0-84897589872

Part of ISBN:

15377857 15377865

Contributors: Baines, P.R.; O'Shaughnessy, N.J.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches

Journal of Marketing Management
2014 | Journal article
EID:

2-s2.0-84893792527

Part of ISBN:

0267257X 14721376

Contributors: Baines, P.; Crawford, I.; O'Shaughnessy, N.; Worcester, R.; Mortimore, R.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Countermarketing in a wicked problem context - the case of cocaine

Demarketing
2013 | Book chapter
EID:

2-s2.0-84920431641

Contributors: Jones, N.; Baines, P.; Welsh, S.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Losing control?: Social media and military influence

RUSI Journal
2013 | Journal article
EID:

2-s2.0-84875392670

Part of ISBN:

03071847 17440378

Contributors: Jones, N.; Baines, P.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Political Marketing Orientation: Confusions, Complications, and Criticisms

Journal of Political Marketing
2012 | Journal article
EID:

2-s2.0-84869860678

Part of ISBN:

15377857 15377865

Contributors: O'Shaughnessy, N.J.; Baines, P.R.; O'Cass, A.; Ormrod, R.P.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Voter research and market positioning: Triangulation and its implications for policy development

Winning Elections with Political Marketing
2012 | Book chapter
Part of DOI: 10.1300/5879_02
EID:

2-s2.0-84905758208

Contributors: Worcester, R.M.; Baines, P.R.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Marketing in the 2010 British general election: Perspectives, prospect, and practice

Journal of Marketing Management
2011 | Journal article
EID:

2-s2.0-79960876721

Part of ISBN:

14721376 0267257X

Contributors: Baines, P.; Harris, P.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Measuring communication channel experiences and their influence on voting in the 2010 british general election

Journal of Marketing Management
2011 | Journal article
EID:

2-s2.0-79960882659

Part of ISBN:

14721376 0267257X

Contributors: Baines, P.; Macdonald, E.K.; Wilson, H.; Blades, F.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Political public relations and election campaigning

Political Public Relations: Principles and Applications
2011 | Book chapter
EID:

2-s2.0-84921302068

Contributors: Baines, P.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims

European Journal of Marketing
2010 | Journal article
EID:

2-s2.0-77952215321

Part of ISBN:

03090566

Contributors: Baines, P.R.; O'Shaughnessy, N.J.; Moloney, K.; Richards, B.; Butler, S.; Gill, M.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

The unloved relationship? Dynamic capabilities and political-market strategy: A research agenda

Journal of Public Affairs
2010 | Journal article
EID:

2-s2.0-78650048379

Part of ISBN:

14723891 14791854

Contributors: Baines, P.R.; Viney, H.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Examining the academic/commercial divide in marketing research

European Journal of Marketing
2009 | Journal article
EID:

2-s2.0-71949117806

Part of ISBN:

03090566

Contributors: Baines, P.R.; Brennan, R.; Gill, M.; Mortimore, R.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Segmentation and customer insight in contemporary services marketing practice: Why grouping customers is no longer enough

Journal of Marketing Management
2009 | Journal article
EID:

2-s2.0-77957376126

Part of ISBN:

14721376 0267257X

Contributors: Bailey, C.; Baines, P.R.; Wilson, H.; Clark, M.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Selling terror: The symbolization and positioning of jihad

Marketing Theory
2009 | Journal article
EID:

2-s2.0-66849089592

Part of ISBN:

14705931 1741301X

Contributors: O'Shaughnessy, N.J.; Baines, P.R.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Looking through the other end of the microscope: How the public experienced the general election campaign

Political Communications: The General Election Campaign of 2005
2007 | Book chapter
EID:

2-s2.0-85018852266

Contributors: Worcester, R.; Mortimore, R.; Baines, P.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Long-term performance of political parties: Towards a competitive resource-based perspective

Journal of Political Marketing
2006 | Journal article
EID:

2-s2.0-33751321388

Part of ISBN:

15377857 15377865

Contributors: Lynch, R.; Baines, P.; Egan, J.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

The EU constitution and the british public: What the polls tell us about the campaign that never was

International Journal of Public Opinion Research
2006 | Journal article
EID:

2-s2.0-33845272570

Part of ISBN:

09542892 14716909

Contributors: Baines, P.; Gill, M.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Marketing the political message: American influences on british practices

Journal of Political Marketing
2005 | Journal article
EID:

2-s2.0-34248037918

Part of ISBN:

15377865 15377857

Contributors: Baines, P.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Polling opinions in the 2005 election

Significance
2005 | Journal article
EID:

2-s2.0-84949235324

Part of ISBN:

17409713 17409705

Contributors: Baines, P.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

The Context, Content and Process of Political Marketing Strategy

Journal of Political Marketing
2005 | Journal article
EID:

2-s2.0-34248036717

Part of ISBN:

15377865 15377857

Contributors: Baines, P.; Lynch, R.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Strategy development in UK higher education: Towards resource-based competitive advantages

Journal of Higher Education Policy and Management
2004 | Journal article
EID:

2-s2.0-3042731978

Part of ISBN:

1360080X

Contributors: Lynch, R.; Baines, P.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

“market” classification and political campaigning

Journal of Political Marketing
2003 | Journal article
EID:

2-s2.0-34248049475

Part of ISBN:

15377865 15377857

Contributors: Baines, P.R.; Brennan, R.; Egan, J.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

The political marketing planning process: improving image and message in strategic target areas

Marketing Intelligence & Planning
2002 | Journal article
EID:

2-s2.0-84986180553

Part of ISBN:

02634503

Contributors: Baines, P.R.; Harris, P.; Lewis, B.R.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Marketing and political campaigning: Mutually exclusive or exclusively mutual?

Qualitative Market Research: An International Journal
2001 | Journal article
EID:

2-s2.0-84986042626

Part of ISBN:

13522752

Contributors: Baines, P.R.; Egan, J.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Kite flying: the role of marketing in the postBSE British beef export industry

British Food Journal
2000 | Journal article
EID:

2-s2.0-84986136012

Part of ISBN:

0007070X

Contributors: Baines, P.R.; Harris, P.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Researching political markets: Market-oriented or populistic?

International Journal of Market Research
2000 | Journal article
EID:

2-s2.0-0348246200

Part of ISBN:

14707853

Contributors: Baines, P.R.; Worcester, R.M.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Exploring the positioning process in political campaigning

Journal of Communication Management
1999 | Journal article
EID:

2-s2.0-84992933308

Part of ISBN:

1363254X

Contributors: Baines, P.R.; Lewis, B.R.; Ingham, B.
Source: Self-asserted source
Paul Baines via Scopus - Elsevier

Peer review (8 reviews for 2 publications/grants)

Review activity for Journal of business ethics. (2)
Review activity for Journal of business research. (6)