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Employment (1)

Tilburg University: Tilburg, NL

Employment
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Tilburg University - PURE

Works (14)

What drives demand for playlists on Spotify?

Marketing Science
2025-01 | Journal article | Author
SOURCE-WORK-ID:

c317290c-32d6-4d24-962d-0bda1113506d

WOSUID:

001408968800003

Contributors: Max J. Pachali; Hannes Datta
Source: check_circle
Tilburg University - PURE

Towards open science in marketing

International Journal of Research in Marketing
2024-12 | Journal article | Author
SOURCE-WORK-ID:

33bf2159-1611-4a5d-a528-2f84818e5b91

Contributors: Lachlan Deer; Susanne Jana Adler; Hannes Datta; Natalie Mizik; Marko Sarstedt
Source: check_circle
Tilburg University - PURE

Unlocking the potential of web data for retailing research

Journal of Retailing
2024-03 | Journal article | Author
SOURCE-WORK-ID:

d436b3e2-0d2a-4099-a8ea-0023cb16a020

EID:

2-s2.0-85186253492

Contributors: J.Y. Guyt; Hannes Datta; Johannes Boegershausen
Source: check_circle
Tilburg University - PURE

Toward Open Science in Marketing Research

2024-02-21 | Working paper | Author
SOURCE-WORK-ID:

7d4db535-465f-437b-8f58-d0b05419d331

Contributors: Lachlan Deer; Susanne Jana Adler; Hannes Datta; Natalie Mizik; Marko Sarstedt
Source: check_circle
Tilburg University - PURE

Building a strategic advantage with Open Science

The Good of the University
2022-11-17 | Book chapter | Author
SOURCE-WORK-ID:

e74b06f9-2ffb-41ee-8a0a-3908432e6946

Contributors: Hannes Datta; Harm Schütt
Source: check_circle
Tilburg University - PURE

Fields of gold: Scraping web data for marketing insights

Journal of Marketing
2022-09 | Journal article | Author
SOURCE-WORK-ID:

063f0e36-701d-4360-aaa6-a1eea1779838

Contributors: Johannes Boegershausen; Hannes Datta; Abhishek Borah; Andrew Stephen
Source: check_circle
Tilburg University - PURE

Cross-national differences in market response: Line-length, price, and distribution elasticities in 14 Indo-Pacific Rim economies

Journal of Marketing Research
2022-04 | Journal article | Author
SOURCE-WORK-ID:

8b68146d-72eb-4e68-853c-c19f7988b191

Contributors: Hannes Datta; Harald J. van Heerde; Marnik Dekimpe; J.E.B.M. Steenkamp
Source: check_circle
Tilburg University - PURE

Streaming Services and the Homogenization of Music Consumption

2020-07-23 | Working paper | Author
SOURCE-WORK-ID:

0e4d6202-dcc5-4834-ba93-a58ab1ec4752

Contributors: George Knox; Hannes Datta
Source: check_circle
Tilburg University - PURE

Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

JM Insights in the Classroom
2019-02-05 | Other | Author
SOURCE-WORK-ID:

b6f6a671-1a77-49e8-b8a6-5202bfb9f5c2

Contributors: Hannes Datta; Kusum L. Ailawadi; H.J. van Heerde
Source: check_circle
Tilburg University - PURE

Category characteristics for IRI Marketing Science Dataset

2018-05-01 | Other | Author
SOURCE-WORK-ID:

4dca30be-9704-4fa7-ae1e-ab8081508844

Contributors: Hannes Datta; Kusum L. Ailawadi; H.J. van Heerde
Source: check_circle
Tilburg University - PURE

Changing their tune

Marketing Science
2018-01 | Journal article | Author
SOURCE-WORK-ID:

9c01c2f0-b9e4-4f60-8635-203b51262f16

EID:

2-s2.0-85044020114

Contributors: Hannes Datta; George Knox; Bart J. Bronnenberg
Source: check_circle
Tilburg University - PURE

Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

Journal of Interactive Marketing
2017-11 | Journal article | Author
SOURCE-WORK-ID:

0c255765-ef57-4a73-a7e3-cf5db5868cb9

EID:

2-s2.0-85027855327

Contributors: Peter C. Verhoef; Andrew T. Stephen; P.K. Kannan; Xueming Luo; Vibhanshu Abishek; Michelle Andrews; Yakov Bart; Hannes Datta; Nathan M. Fong; Donna L. Hoffman et al.
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Tilburg University - PURE

How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

Journal of Marketing
2017-05 | Journal article | Author
SOURCE-WORK-ID:

341e600f-af04-42e7-9668-a1e161a798d0

EID:

2-s2.0-85019118803

Contributors: Hannes Datta; Kusum L. Ailawadi; H.J. van Heerde
Source: check_circle
Tilburg University - PURE

The challenge of retaining customers acquired with free trials

Journal of Marketing Research
2015-04 | Journal article | Author
SOURCE-WORK-ID:

7bc7f195-f655-43cd-9232-7178b2fc5e03

EID:

2-s2.0-84930512472

WOSUID:

000355553700005

Contributors: Hannes Datta; B. Foubert; H.J. van Heerde
Source: check_circle
Tilburg University - PURE