María Gutiérrez-Salcedo was born in 1985. She received the M.Sc. and PhD. Degrees in marketing from the University of Jaén, Jaén, Spain, in 2008 and 2012, respectively. She is currently an Assistant Professor with the Department of Management and Marketing, University of Jaén, Spain. Her research interests include price transmission analysis, price formation, product distribution, consumer behaviour and market research.