Seunghee Cha (0000-0002-9156-6522)

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How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness

Sustainability

2021-08 | Journal article | Author

DOI: 10.3390/su13168723

Contributors: Woohyuk Kim; Seunghee Cha

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Multidisciplinary Digital Publishing Institute

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Seunghee Cha

https://orcid.org/0000-0002-9156-6522

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How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness