Personal information

Emails & domains

Verified email addresses

Websites & social links

https://directory.speed-polyu.edu.hk/staff-directory/en/speed/spd-speed-acadiv-bhm-acastf/daisy-lee
https://profile.cpce-polyu.edu.hk/en/persons/suet-mui-daisy-lee

Other IDs

Scopus Author ID: 57201671386
ResearcherID: E-7877-2019
SciProfiles: 1482261

Activities

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Employment (1)

Hong Kong Polytechnic University: Kowloon, HK

(SPD)
Employment
Source: check_circle
Pao Yue-kong Library, Hong Kong Polytechnic University

Education and qualifications (1)

University of Newcastle: Callaghan, NSW, AU

2015 (Faculty of Business and Law)
Education
Source: Self-asserted source
Daisy Lee

Funding (3)

Effect of Online Community Engagement and Community Goals on Waste Reduction Spillover Behaviours: A Pygmalion Perspective

2025-01 to 2026-12 | Grant
University Grants Committee (Hong Kong, HK)
GRANT_NUMBER:

UGC/FDS24/B11/24
Source: Self-asserted source
Daisy Lee

Constructing A System of Interest for A Social Marketing Intervention to Nudge Plate Waste Reduction in Restaurants

2022-08 to 2023-07 | Grant
Public Policy Research Funding Scheme of The Government of the HKSAR (Hong Kong, HK)
URL: https://www.pico.gov.hk/en/PRFS/ppr-granted.html?period-from=2022-23-1&period-to=2022-23-1
GRANT_NUMBER:

2022.B24 .001.22A
Source: Self-asserted source
Daisy Lee

Motivating Seasonal Influenza Vaccination among College Students: A Social Marketing Intervention Study

2021-01 to 2022-06 | Grant
University Grants Committee (Hong Kong, HK)
GRANT_NUMBER: UGC/FDS24/B03/20
Source: Self-asserted source
Daisy Lee

Works (30)

Application of marketing to reduce consumer food waste in restaurants

European Journal of Marketing
2024 | Journal article
DOI: 10.1108/EJM-06-2023-0447
EID:

2-s2.0-85182475495

Part of ISSN: 03090566
Contributors: Lee, D.; Wan, C.; Leung, T.C.H.; Rundle-Thiele, S.; Li, G.
Source: Self-asserted source
Daisy Lee via Scopus - Elsevier

Organisational learning through a charitable trust-initiated project focusing on end-of-life care

Journal of Health Organization and Management
2024 | Journal article
DOI: 10.1108/JHOM-01-2023-0019
EID:

2-s2.0-85201206275

Part of ISSN: 14777266
Contributors: Leung, T.C.H.; Snell, R.S.; Lee, D.
Source: Self-asserted source
Daisy Lee via Scopus - Elsevier

Personal or Social? The Role of Fear of Missing Out in Poverty Alleviation Tourism

International Journal of Tourism Research
2024 | Journal article
DOI: 10.1002/jtr.2776
EID:

2-s2.0-85205287879

Part of ISSN: 15221970 10992340
Contributors: Wut, T.; Lee, D.; Wan, C.
Source: Self-asserted source
Daisy Lee via Scopus - Elsevier

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors

Psychology & Marketing
2024-08 | Journal article
DOI: 10.1002/mar.22013
Contributors: Calvin Wan; Daisy Lee; Peggy Ng
Source: check_circle
Crossref

Assessing authentically – learnings from marketing educators

Journal of Marketing Management
2023-11-22 | Journal article
DOI: 10.1080/0267257X.2023.2217826
Contributors: S. Montano; L. Gill-Simmen; D. Lee; L. Walsh; D. Duffy; N. Newman
Source: check_circle
Crossref

Does Attitude or Intention Affect Behavior in Sustainable Tourism? A Review and Research Agenda

Sustainability
2023-09-22 | Journal article
DOI: 10.3390/su151914076
Contributors: Tai Ming Wut; Daisy Lee; Stephanie Wing Lee
Source: check_circle
Crossref

ATTITUDE-BEHAVIOR AND INTENTION-BEHAVIOR GAP IN SUSTAINABLE TOURISM: A REVIEW AND RESEARCH AGENDA

Global Marketing Conference 2023
2023-07-30 | Journal article
DOI: 10.15444/gmc2023.05.10.01
Part of ISSN: 2288-825X
Contributors: Tai Ming Wut; School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong; Daisy Lee
Source: Self-asserted source
Daisy Lee

THE EFFECT OF FEAR-OF-MISSING-OUT (FOMO) LADEN INFLUENCER MARKETING ON TRAVEL DESTINATION PROMOTION

Global Marketing Conference 2023
2023-07-30 | Journal article
DOI: 10.15444/gmc2023.02.05.03
Part of ISSN: 2288-825X
Contributors: Daisy Lee; School of Professional Education and Executive Development, Hong Kong Polytechnic University, Hong Kong; Tai Ming Wut; Calvin Wan
Source: Self-asserted source
Daisy Lee

A systematic literature review of voluntary behaviour change approaches in single use plastic reduction

Journal of Environmental Management
2023-06 | Journal article
DOI: 10.1016/j.jenvman.2023.117582
Contributors: Alieena Mathew; Sebastian Isbanner; Yue Xi; Sharyn Rundle-Thiele; Patricia David; Gabriel Li; Daisy Lee
Source: check_circle
Crossref

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

Journal of Interactive Marketing
2023-05 | Journal article
DOI: 10.1177/10949968231156104
Contributors: Daisy Lee; Calvin Wan
Source: check_circle
Crossref

Building an Effective Medication Management Service for the Older Adults in Hong Kong

Quality of Life in Asia
2022 | Book chapter
DOI: 10.1007/978-981-19-3061-4_29
EID:

2-s2.0-85138221656

Part of ISSN: 22110569 22110550
Contributors: Chiang, S.C.; Ting, C.W.; So, K.H.; Cheung, Y.T.; Lee, C.P.; Lee, D.; Chong, G.C.H.
Source: Self-asserted source
Daisy Lee via Scopus - Elsevier

Do school reputation and price matter? The choice for continuing education in acquiring digital skills by adult learners

Education and Information Technologies
2022-11 | Journal article
DOI: 10.1007/s10639-022-11133-1
Contributors: Adam Wong; Daisy Lee; Catherine Chan
Source: check_circle
Crossref

The Application and Outcome Evaluation of a Social Marketing Intervention to Increase Seasonal Influenza Vaccination among University Students

Vaccines
2022-10-07 | Journal article
DOI: 10.3390/vaccines10101671
Contributors: Daisy Lee; Sharyn Rundle-Thiele; Ben Fong; Gabriel Li
Source: check_circle
Crossref

Virtual Reality in Festivals: A Systematic Literature Review and Implications for Consumer Research

Emerging Science Journal
2022-08-17 | Journal article
DOI: 10.28991/ESJ-2022-06-05-016
Contributors: Daisy Lee; Peggy M.L. Ng; Tai Ming Wut
Source: check_circle
Crossref

University Student Readiness and Its Effect on Intention to Participate in the Flipped Classroom Setting of Hybrid Learning

Education Sciences
2022-06-26 | Journal article
DOI: 10.3390/educsci12070442
Contributors: Tai Ming Wut; Jing (Bill) Xu; Stephanie Wing Lee; Daisy Lee
Source: check_circle
Crossref

Increasing Seasonal Influenza Vaccination among University Students: A Systematic Review of Programs Using a Social Marketing Perspective

International Journal of Environmental Research and Public Health
2022-06-10 | Journal article
DOI: 10.3390/ijerph19127138
Contributors: Daisy Lee; Sharyn Rundle-Thiele; Tai Ming Wut; Gabriel Li
Source: check_circle
Crossref

Motivating Seasonal Influenza Vaccination and Cross-Promoting COVID-19 Vaccination: An Audience Segmentation Study among University Students

Vaccines
2021-11-25 | Journal article
DOI: 10.3390/vaccines9121397
Contributors: Daisy Lee; Sharyn Rundle-Thiele; Gabriel Li
Source: check_circle
Crossref

Promoting Mobile Health Adoption to Hospital Patients Through Social Influencers

International Journal of Healthcare Information Systems and Informatics
2021-07-16 | Journal article
DOI: 10.4018/IJHISI.20211001.oa27
Contributors: Daisy Lee; Gary C.H. Chong
Source: check_circle
Crossref

The role of organizational culture, capabilities, and adoption of e‐marketing on nonprofits' organizational performance

Journal of Philanthropy and Marketing
2021-05 | Journal article
DOI: 10.1002/nvsm.1688
Contributors: Daisy Lee; Peggy M. L. Ng
Source: check_circle
Crossref

Digital Sustainability in the Organization: Scale Development and Validation

Sustainability
2021-03-22 | Journal article
DOI: 10.3390/su13063530
Contributors: Tai Ming Wut; Daisy Lee; Wai Man Ip; Stephanie W. Lee
Source: check_circle
Crossref

Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?

Young Consumers
2021-02-10 | Journal article
DOI: 10.1108/yc-10-2020-1218
Part of ISSN: 1747-3616
Contributors: Edmund Wut; Peggy Ng; Ka Shing Wilson Leung; Daisy Lee
Source: Self-asserted source
Daisy Lee via Crossref Metadata Search

Making a higher education institution choice: differences in the susceptibility to online information on students’ advice-seeking behavior

Online Information Review
2020-05-11 | Journal article
DOI: 10.1108/OIR-07-2019-0218
Contributors: Peggy Ng; Daisy Lee; Phoebe Wong; Regan Lam
Source: check_circle
Crossref

The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users

Journal of Marketing Management
2020-02-12 | Journal article
DOI: 10.1080/0267257X.2019.1702082
Contributors: Daisy Lee; Peggy M. L. Ng; Svetlana Bogomolova
Source: check_circle
Crossref

Examining the impact of perceived source credibility on attitudes and intentions towards taking advice from others on university choice

International Journal of Educational Management
2019-12-02 | Journal article
DOI: 10.1108/IJEM-06-2019-0190
Contributors: Phoebe Wong; Peggy M.L. Ng; Daisy Lee; Regan Lam
Source: check_circle
Crossref

Banner Ads CTR: Model Attractiveness and Gender

2018 ANZMAC Conference
2018 | Conference abstract
Source: Self-asserted source
Daisy Lee

Online search for information about universities: a Hong Kong study

International Journal of Educational Management
2018 | Journal article
DOI: 10.1108/IJEM-12-2016-0268
EID:

2-s2.0-85045630137
Contributors: Wong, P.; Lee, D.; M.L. Ng, P.
Source: Self-asserted source
Daisy Lee via Scopus - Elsevier

The Mediation Effect of Market Orientation on the Relationship of Relationship Marketing and Non-Profit Fundraising Performance

Journal of Economic & Management Perspectives
2018 | Journal article
Source: Self-asserted source
Daisy Lee

Using Strategic Enrollment Management (SEM) approach to determine student satisfaction in self-financing higher education institutions: Evidence from Hong Kong

Journal of Economic & Management Perspectives
2018 | Journal article
Source: Self-asserted source
Daisy Lee

Patients or clinicians: Should digital health interventions be promoted directly to patients or to be marketed through clinicians?

2018 AMA Winter Academic Conference
2018-06 | Conference paper
ISBN: 978-1-5108-6097-1
Source: Self-asserted source
Daisy Lee

Marketing Private Higher Education: Social Media's Share of Voice in Online Search

Proceedings of the 3rd European Conference on Social Media
2016 | Book chapter
WOSUID:

WOS:000400399300022
Contributors: Lee, Daisy S. M.; Lam, Regan
Source: Self-asserted source
Daisy Lee via ResearcherID

Peer review (2 reviews for 2 publications/grants)

Review activity for Journal of hospitality and tourism management. (1)
Review activity for PloS one. (1)
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