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Lattes Graziela Rainatto

Countries

Brazil

Biography

Graduated in Advertising from the Universidade Metodista de São Paulo (2001) and specialization in Business Management in Services at Universidade Mackenzie (2006). Master in Business Administration and Organizational Networks from Universidade Paulista (2022). Acting as a teacher since 2009, has experience in the area of Communication, Marketing, Social Networks and E-commerce, working mainly with advertising campaigns, marketing and customer relations. She is currently researching circular economics and business and consumer behavior.

Activities

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Works (1)

How can companies better engage consumers in the transition towards circularity? Case studies on the role of the marketing mix and nudges

Journal of Cleaner Production
2024-01 | Journal article
DOI: 10.1016/j.jclepro.2023.139779
Contributors: Graziela Maira Rainatto; Ana Beatriz Lopes de Sousa Jabbour; Marcio Cardoso Machado; Charbel Jose Chiappetta Jabbour; Sunil Tiwari
Source: check_circle
Crossref
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