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Academy of Marketing Science

Other IDs

Scopus Author ID: 57221954648
ResearcherID: AAQ-9307-2020
SciProfiles: 681318

Keywords

Electronic word of mouth, Qualitative Research, Consumer Behaviour, Green Advertising, Digital Marketing

Countries

India

Activities

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Employment (2)

Indian Institute of Management Jammu: Jammu, IN

2021-04-16 to present | Assistant Professor (Marketing)
Employment
Source: Self-asserted source
KULWINDER KAUR

Indian Institute of Management Nagpur: Nagpur, Maharashtra, IN

2019-09-03 to 2021-04-12 | ACADEMIC ASSOCIATE (MARKETING)
Employment
Source: Self-asserted source
KULWINDER KAUR

Education and qualifications (2)

Indian Institute of Management Ahmedabad: Ahmedabad, Gujarat, IN

2021-11-26 to 2021-12-19 | Marketing Tools for Digital Media and Platforms (Online) (EXECUTIVE EDUCATION)
Education
Source: Self-asserted source
KULWINDER KAUR

Panjab University: Chandigarh, Punjab, IN

2015-09-30 to 2019-08-30 | Ph.D (UNIVERSITY BUSINESS SCHOOL)
Qualification
Source: Self-asserted source
KULWINDER KAUR

Professional activities (6)

Indian Institute of Management Ahmedabad: Ahemdabad, IN

Almuni (FDP)
Membership
Source: Self-asserted source
KULWINDER KAUR

ATLAS.ti Scientific Software Development: Berlin, DE

2022-03-04 to present | Professional Junior Trainer (ATLAS.ti)
Membership
Source: Self-asserted source
KULWINDER KAUR

Mendeley Ltd: London, London, GB

2022-02-03 to present | Advisor (Mendeley Advisor Community)
Membership
Source: Self-asserted source
KULWINDER KAUR

Association for Consumer Research: Duluth, MN, US

2023-03-23 to 2024-03-22 | Regular
Membership
Source: Self-asserted source
KULWINDER KAUR

American Marketing Association: Chicago, Illinois, US

2023-03-22 to 2024-03-21 | Academic Membership
Membership
Source: Self-asserted source
KULWINDER KAUR

Academy of Marketing Science: Ruston, Louisiana, US

2023-03-22 to 2024-03-21 | Fellow
Membership
Source: Self-asserted source
KULWINDER KAUR

Works (10)

Unveiling coping mechanisms in marketplace discrimination: The allure of artificial intelligence recommendations

Journal of Product Innovation Management
2025-01-06 | Journal article
DOI: 10.1111/jpim.12774
Contributors: Arash Talebi; Sourjo Mukherjee; Nazia Gera; Kulwinder Kaur; Gopal Das
Source: check_circle
Crossref

Understanding the Drivers of eWOM Review Adoption: The Impact of Informational Determinants and Mediating Role of Perceived eWOM Review Credibility

Journal of Business Thought
2024-12-18 | Journal article
DOI: 10.18311/jbt/2024/41945
Part of ISSN: 2581-8104
Part of ISSN: 2231-1734
Contributors: Kulwinder Kaur; Tejinderpal Singh
Source: Self-asserted source
KULWINDER KAUR

BRalu Profile: the procurement strategy

Emerald Emerging Markets Case Studies
2024-10-03 | Journal article
DOI: 10.1108/eemcs-10-2023-0406
Part of ISSN: 2045-0621
Contributors: Kulwinder Kaur; Gautam Surendra Bapat; Gautam Gopal Dua; Lincy P.T.; K. Nageswara Reddy
Source: Self-asserted source
KULWINDER KAUR

Perceived organizational virtuousness impact on workplace happiness: Mediating role of job satisfaction for sustainability in IT/ITeS organizations

Human Systems Management
2023-09-26 | Journal article
DOI: 10.3233/HSM-230037
Contributors: Sonu Kumari; Kulwinder Kaur
Source: check_circle
Crossref

Factors affecting Farmers Attitude towards Pesticides Use, Mediation Effect of Perceived Usefulness on usage Behavior

Academy of Marketing Studies Journal
2022-02-28 | Journal article
Contributors: KULWINDER KAUR
Source: Self-asserted source
KULWINDER KAUR

What Motivates Consumers to Write Online Reviews? Qualitative Research in the Indian Cultural Context

Journal of Global Marketing
2021 | Journal article
DOI: 10.1080/08911762.2021.1882022
EID:

2-s2.0-85100712901

Part of ISSN: 15286975 08911762
Contributors: Kaur, K.; Singh, T.
Source: Self-asserted source
KULWINDER KAUR via Scopus - Elsevier
grade
Preferred source (of 2)‎

Impact of Online Consumer Reviews on Amazon Books Sales: Empirical Evidence from India

Journal of Theoretical and Applied Electronic Commerce Research
2021-10 | Journal article | Author
DOI: 10.3390/jtaer16070153
Contributors: KULWINDER KAUR; Tejinderpal Singh
Source: check_circle
Multidisciplinary Digital Publishing Institute
grade
Preferred source (of 2)‎

Role of green advertisement authenticity in determining customers' pro‐environmental behavior

Business and Society Review
2021-06-14 | Journal article
DOI: 10.1111/basr.12232
Part of ISSN: 0045-3609
Part of ISSN: 1467-8594
Source: Self-asserted source
KULWINDER KAUR

Visual information impacting electronic word of mouth adoption: mediating role of perceived eWOM review credibility

International Journal of Indian Culture and Business Management
2020 | Journal article
Source: Self-asserted source
KULWINDER KAUR

Factors affecting consumer buying behaviour of solar water pumping system

Smart and Sustainable Built Environment
2019 | Journal article
DOI: 10.1108/SASBE-10-2018-0052
WOSUID: WOS:000486156500006
Contributors: Kumar, Vikas; Hundal, Bikramjit Singh; Kaur, Kulwinder
Source: check_circle
Web of Science Researcher Profile Sync

Peer review (46 reviews for 16 publications/grants)

Review activity for Asia Pacific journal of management. (1)
Review activity for Electronic commerce research. (3)
Review activity for Electronic commerce research. (8)
Review activity for Emerald emerging markets case studies. (1)
Review activity for European management journal. (2)
Review activity for FIIB business review. (1)
Review activity for Human systems management. (3)
Review activity for IIM Kozhikode Society & Management Review (1)
Review activity for Journal of global information management. (12)
Review activity for Journal of global information management. (6)
Review activity for Journal of global marketing. (1)
Review activity for Journal of research in interactive marketing. (3)
Review activity for Journal of scientific research and reports. (1)
Review activity for Management and labour studies (1)
Review activity for Management decision. (1)
Review activity for Metamorphosis. (1)
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