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Biography

Maria Antónia G. Rodrigues is a senior lecturer at the business school of Polytechnic Institute of Porto.
She is a director of Bachelor's degree in Marketing, researcher at CEOS P.Porto and SIIS. She has published several papers.
Maria Antónia Rodrigues has also a professional experience in business, banking, telecomunications and cars trade.

Activities

Employment (5)

Instituto Politécnico do Porto: Porto, Porto, PT

2015-07-25 to present | Sénior lecturer (ISCAP)
Employment
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Instituto Politécnico do Porto: Porto, PT

2004-03-01 to 2015-07-24 | Equiparada a assistente (Gestão)
Employment
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Universidade do Porto: Porto, PT

2010 to 2012 | Docente de mobilidade externa (Faculdade de Economia)
Employment
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Universidade do Porto: Porto, PT

2007 to 2008 | Docente de mobilidade externa (Faculdade de Economia)
Employment
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Sonae (Portugal): Matosinhos, Porto, PT

1999-09 to 2004-02 | Responsável agentes, hipermercados, receita (DAF)
Employment
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Education and qualifications (5)

Universidade de Vigo: Vigo, Galicia, ES

2015-07-24 | Doutoramento (Comunicação/Marketing)
Education
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Universidade do Porto: Porto, Porto, PT

2013 | Curso de doutoramento em Ciencias Empresariais (Faculdade de Economia)
Education
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Universidade do Porto: Porto, PT

2006-10 to 2008-05 | Mestrado / Mestre em Marketing (Gestão)
Education
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Instituto Politécnico do Porto: Porto, Porto, PT

2002 | Licenciatura em Marketing (ISCAP)
Education
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Instituto Politécnico do Porto: Porto, Porto, PT

2001 | Licenciatura em Comércio Internacional (ISCAP)
Education
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Professional activities (6)

Instituto Politécnico do Porto: Porto, PT

2021-02 to present | Membro do Conselho Técnico Científico (ISCAP)
Service
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

SIIS - Social innovation and Interactive Systems is a R&D unit: Porto, PT

2021 to present | Researcher (Research Center)
Invited position
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

International Journal of Marketing, Communication and New Media: Porto, PT

2017 to present | Membro da Comissão Científica
Invited position
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto: Sao Mamede de Infesta, Porto, PT

2017 to present | researcher (membro colaborador) (Centre for Social and Organizational Studies (CEOS))
Invited position
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Instituto Politécnico do Porto: Porto, Porto, PT

2015-11-01 to present | Diretora do Curso de Licenciatura em Marketing (ISCAP)
Invited position
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Instituto Politécnico do Porto: Porto, PT

2015 to present | Membro do Conselho Consultivo (ISCAP)
Service
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Works (37)

How digital influencer content and characteristics influence Generation Y persuasiveness and purchase intention

Tourism & Management Studies
2024-02-20 | Journal article
Contributors: Maria Antónia Rodrigues; Maria Amélia Carvalho; Luciana Oliveira; Andreia Barbosa
Source: check_circle
Crossref

The influence of perceived risk on mobile shopping cart abandonment

Journal of Strategic Marketing
2024-02-17 | Journal article
Contributors: Maria Antónia Rodrigues; João Proença; Inês Soares
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

A Influência da Pandemia Covid-19 no Comportamento de Compra Online dos Jovens Adultos.

Journal of Business and Legal Sciences
2023 | Journal article
Contributors: Diana Magalhães; Luciana Oliveira; Maria Antónia Gonçalves Rodrigues
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues
grade
Preferred source (of 2)‎

Preface, Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
2023 | Book chapter
Contributors: Maria Antónia Gonçalves Rodrigues; Maria Amélia Carvalho
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour

Sustainability
2023-07 | Journal article | Author
Contributors: Maria Antónia Gonçalves Rodrigues; Joao F Proenca; Rita Macedo
Source: check_circle
Multidisciplinary Digital Publishing Institute
grade
Preferred source (of 2)‎

A influencia da qualidade do serviço na relação de consultoria

International Journal of Marketing, Communication and New Media
2023-07-14 | Journal article
Part of ISSN: 2182-9306
Contributors: Maria Antónia Gonçalves Rodrigues; Proença, J.; Pereira, A.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues
grade
Preferred source (of 2)‎

The Segmentation, Targeting and Positioning Marketing Model applied to Scientific Health Research

2023-07-13 | Preprint
Contributors: Tiago M Correia; Maria Rodrigues
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

IGI Global
2023-06-30 | Book
Part of ISSN: 2475-6547
Part of ISSN: 2475-6555
Contributors: Maria Antónia Gonçalves Rodrigues; Maria Amélia Carvalho
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues
grade
Preferred source (of 3)‎

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

IGI Global
2022 | Book
Part of ISSN: 2327-3429
Part of ISSN: 2327-3437
Contributors: Maria Antónia Gonçalves Rodrigues; João F. Proença
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues
grade
Preferred source (of 2)‎

Preface, Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
2022 | Book chapter
Contributors: Maria Antónia Gonçalves Rodrigues; João F. Proença
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

O Efeito do "Storytelling" associado à COVID-19 no Engagement

Revista Galega de Economía
2022-11-30 | Journal article
Contributors: Anabela Ribeiro; Maria Antónia Rodrigues; Patrícia Lemos
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Determinants and Consequences of YouTube Advertising Value

International Journal of Marketing, Communication and New Media
2022-07-08 | Journal article
Part of ISSN: 2182-9306
Contributors: Maria Antónia Gonçalves Rodrigues; Moutinho, M.; Ribeiro, A.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues
grade
Preferred source (of 2)‎

Marketing in the Context of COVID-19

International Journal of Marketing, Communication and New Media
2022-01-31 | Journal article
Part of ISSN: 2182-9306
Contributors: Maria Antónia Gonçalves Rodrigues; Remondes, J.; Teixeira, S.; Silva, A.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues
grade
Preferred source (of 2)‎

Challenges for Marketing Research in the Concept of Sustainable Development

Special Issue on Sustainable Marketing
2021 | Journal article
Part of ISSN: 2182-9306
Contributors: Maria Antónia Gonçalves Rodrigues; Sousa, B.; Lubowiecki-Vikuk, A.; Remondes, J.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues
grade
Preferred source (of 2)‎

A RTP e a responsabilidade social

Revista de Casos de Marketing Publico e não Lucrativo
2019 | Journal article
Part of ISSN: 2530-3422
Contributors: Maria Antónia Gonçalves Rodrigues; Leite Pinto, A.I.; Braga e Sá, M.; Sousa da Cunha Pinto, M.V., ; Pinto Ribeiro, N.F. ; da Silva Couto, T.A.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Marketing and communication strategies in wine tourism in Portugal – An exploratory approach

Proceedings of the International Workshop Tourism and Hospitality Management
2019 | Conference paper
Part of ISBN: 978-989-8289-60-5
Contributors: Maria Antónia Gonçalves Rodrigues; Pereira, I.; Gomes, A.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

Marketing and communication strategies in wine tourism in Portugal – An exploratory approach

Proceedings of the International Workshop Tourism and Hospitality Management
2019 | Conference paper
Part of ISSN: 2184-5514
Contributors: Maria Antónia Gonçalves Rodrigues; Nunes, A.; Vázquez-Gestal, M.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

O marketing social e a responsabilidade social: o caso da Associação Salvador

Revista de Casos de Marketing Publico e não Lucrativo
2019 | Journal article
Part of ISSN: 2530-3422
Contributors: Maria Antónia Gonçalves Rodrigues; Maia, C., Vasconcelos; Almeida, R.; Cardoso, S.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

A percepção e os efeitos da competência emocional do pessoal de contacto em diferentes encontros de serviço

European Journal of Applied Business and Management, Special Issue of ICABM218
2018 | Magazine article
Contributors: Maria Antónia Gonçalves Rodrigues; Ribeiro, E.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues
grade
Preferred source (of 2)‎

The Fit between Marketing High Education and Required Skills for Marketing Practice

Conference Proceedings of CIET 2018, Contemporary Issues in economy & technology
2018 | Conference paper
Part of ISBN: 978-953-7220-29-7
Contributors: Maria Antónia Gonçalves Rodrigues; Pereira, I.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

The role of employee emotional competence in service recovery encounters

Journal of Services Marketing
2018 | Journal article
EID:

2-s2.0-85056151479

Contributors: Fernandes, T.; Morgado, M.; Rodrigues, M.A.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues via Scopus - Elsevier
grade
Preferred source (of 2)‎

Os determinantes da decisão de outsourcing das atividades de marketing

European Journal of Applied Business and Management
2017 | Journal article
SOURCE-WORK-ID:

cv-prod-id-2536864

Contributors: Rodrigues, Maria Antónia; Proença, João F.; Rita Garcia
Source: check_circle
CIÊNCIAVITAE

OS DETERMINANTES DA DECISÃO DE OUTSOURCING DAS ATIVIDADES DE MARKETING

2016 | Other
SOURCE-WORK-ID:

cv-prod-id-2536863

Contributors: Rodrigues, Maria Antónia; Rita Garcia; Proença, João, F.
Source: check_circle
CIÊNCIAVITAE

A importância e utilização da internet como fonte de informação para o enoturista que visita regiões portuguesas

Conference Proceedings of International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour (ICIEMC 2015)
2015 | Conference abstract
Contributors: Maria Antónia Gonçalves Rodrigues; Nunes, A
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

The Interactions between Clients and Providers of Services Related to marketing Activities

2013 | Other
SOURCE-WORK-ID:

cv-prod-id-2536862

Contributors: Rodrigues, Maria Antónia; Proença, João, F.
Source: check_circle
CIÊNCIAVITAE

The Interactions Between Clients and Providers of Services Related to marketing Activities

INTERNATIONL CONFERENCE ON MANAGING SERVICES IN THE KNOWLEDGE ECONOMY (MSKE 2013)
2013 | Conference paper
Part of ISBN: 978-989-96090-5-1
Contributors: Maria Antónia Gonçalves Rodrigues; Proença, J.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

A Compra de Serviços de Marketing: Casos Ilustrativos

Revista Portuguesa de Marketing
2012 | Journal article
SOURCE-WORK-ID:

cv-prod-id-2536857

Contributors: Rodrigues, Maria Antónia; Proença, João F.
Source: check_circle
CIÊNCIAVITAE

A comparison of users and non-users of banking self-service technology in Portugal

Managing Service Quality
2011 | Journal article
EID:

2-s2.0-79952840499

Contributors: Proença, J.F.; Rodrigues, M.A.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues via Scopus - Elsevier
grade
Preferred source (of 2)‎

A utilização de tecnologias self-service nos serviços bancários e a sua influência no comportamento do consumidor em Portugal

Rev. Portuguesa e Brasileira de Gestão
2011 | Journal article
SOURCE-WORK-ID:

cv-prod-id-2536853

Contributors: João proença
Source: check_circle
CIÊNCIAVITAE

Buying marketing services: illustrative cases

27th Annual Conference of the IMP Group: The impact of globalization on networks and relationship dynamics
2011 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-2536854

Contributors: Proença, João F.
Source: check_circle
CIÊNCIAVITAE

SST and the Consumer Behaviour in Portuguese Financial Services (Working Paper Nº358)

2010 | Other
SOURCE-WORK-ID:

cv-prod-id-2536856

Contributors: Proença, João F.
Source: check_circle
CIÊNCIAVITAE

The Consumers’ profile of SST in the Portuguese Banking Services

International Journal of Engineering and Industrial Management
2009 | Journal article
SOURCE-WORK-ID:

cv-prod-id-2536852

Contributors: Proença, João F.
Source: check_circle
CIÊNCIAVITAE

Utilization of SST in Banking Services and the Consumer’s Behaviour in Portugal

International Conference: Managing Services in the Knowledge Economy
2009 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-2536855

Contributors: Proença, João F.
Source: check_circle
CIÊNCIAVITAE

Utilization of SST in Banking Services and the Consumer’s Behaviour in Portugal

Proceedings of the MSKE 2009 International Conference
2009 | Conference paper
Contributors: Maria Antónia Gonçalves Rodrigues; Proença, J. F.
Source: Self-asserted source
Maria Antónia Gonçalves Rodrigues

A utilização de tecnologias self-service nos serviços bancários e o comportamento do consumidor em Portugal (Tese de Mestrado em Marketing)

2008 | Other
SOURCE-WORK-ID:

cv-prod-id-2536861

Contributors: Rodrigues, Maria Antónia
Source: check_circle
CIÊNCIAVITAE

Gestão da Capacidade em Serviços (Trabalho de final de curso, Licenciatura em Marketing)

2002 | Other
SOURCE-WORK-ID:

cv-prod-id-2536859

Contributors: Rodrigues, Maria Antónia
Source: check_circle
CIÊNCIAVITAE

Oportunidades Comerciais na Europa central e de Leste (Trabalho de final de curso - Licenciatura em Comércio Internacional)

2001 | Other
SOURCE-WORK-ID:

cv-prod-id-2536860

Contributors: Rodrigues, Maria Antónia
Source: check_circle
CIÊNCIAVITAE

Peer review (12 reviews for 2 publications/grants)

Review activity for IGI Global Book Chapter Peer Reviews (11)
Review activity for Sustainability. (1)