Biography

I am a research-focused academic and more interested in researching in the area of consumer behaviour and insights. My career objective is to ensure my research supports policymakers and marketers in enhancing consumers’ preferences towards sustainable consumption as well as contribute to society to improve social wellbeing. I believe both the practical and theoretical impact of my research is widespread. I have published articles in Management journals, which were indexed in Web of Science or Scopus and endorsed by COPE or DOAJ.