Jeff Galak is Associate Professor of Marketing at Carnegie Mellon University’s Tepper School of Business. He is also an Associate Professor of Social and Decision Science (by courtesy) at the CMU’s Dietrich College of Humanities and Social Science.
Jeff’s research focuses on how consumer experiences unfold over time across a variety of consumption contexts. The bulk of Jeff’s research explores how enjoyment of consumables decreases over time and what both consumers and firms can do to slow this decline. By helping consumers to continue enjoying their beloved experiences, Jeff’s research shows how firms can increase brand loyalty and repurchase behavior. This work also relates to another line of research focusing on attachments to products, specifically focusing on how sentimental attachment to products shapes the consumer experience. More broadly, Dr. Galak’s work also looks at the area of human Judgment and Decision Making with an emphasis on understanding how consumers can be led to make better decisions that increase both consumer and firm welfare.
Dr. Galak’s work has been recognized by a variety of academic and professional organizations. He was chosen by the Marketing Science Institute to be a “Young Scholar”, received the early career award from both the Association for Consumer Research and the Society for Consumer Psychology, and has been a finalist for the paper of the year award at the Journal of Consumer Research as well as a finalist for the Paul E. Green award for best paper at the Journal of Marketing Research.
Dr. Galak teaches Marketing Research and Consumer Behavior at the MBA and PhD levels, and was the runner up for the George Leland Bach Award for MBA Teaching Excellence.