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Comunicación Estratégica, Evaluación en Comunicación, Biomímesis Comunicativa, Innovación , Comunicación Política , Gobierno Abierto , Participación Ciudadana, Relaciones Públicas, Planificación en Comunicación
Spain

Biography

Ph.D. in Strategic Communication ("Measurement and Evaluation in Communication") and Master's in Strategic Management and Innovation in Communication (UMA, Spain). Bachelor's in Institutional Communication and Postdoctorate in Communication (National University of Córdoba - UNC, Argentina - AR). Bachelor's in Journalism (ULL, Spain).

Since 2020, Research Professor (Assistant Professor – Accredited Contracted Doctor in 2015) in the Department of Audiovisual Communication and Advertising (UMA). Guest lecturer in master’s programs in Ecuador, Argentina, Colombia, and Spain. Over 20 years of university teaching, lecturer, and speaker in Latin American and European universities. Previously served as Full Professor through competition (UNC, AR, 15-19); undergraduate professor at the Catholic University of Córdoba (AR, 16-19); undergraduate professor and Director of the master’s in Communication and Marketing at the University of San Jorge (11-13, Spain); undergraduate professor at Siglo 21 University (AR, 06-11).

Director since 2020 of the "Latin American Communication Monitor (LCM)," prestigious regional research in strategic communication (EUPRERA). Involves researchers from 34 universities; sponsored by BCEI and the Institute for Public Relations (USA). Biannual budget of 39,500 euros. Coordinator of ReBiCom UMAnet for the project "Active citizenship and purpose-driven organizations. Configuration of the fourth sector in the reinvention of capitalism and pursuit of sustainability" (UMA Own Plan); and Educational Innovation Group "Biomimicry Málaga: Meaningful learning and innovation inspired by nature" (INNOVA22). Additionally, involved as a researcher in the Research Group (Andalusian Regional Government) "Public Relations in small and medium-sized enterprises" (SEJ-370); and in the following competitive projects: "Lobby and Communication in the European Union. Analysis of its communication strategies" (21-23); "Communication and interest groups in Andalusia. Communication strategies for citizen participation in inclusive societies" (21-23). Principal Investigator of the competitive project "DIGITALcom (18-22 / UNC, AR) and researcher in the projects "Lobby and Communication in Spain. Analysis of communication strategies" (16-20); "Citizen participation 2.0, local public policies, and communication strategies: the citizen's journey to democratize institutions" (17-19); and "Infoparticip@: Communication and Journalism for citizen participation in monitoring and evaluating the management of Local Governments" (13-15).

Postdoctoral fellow and research assistant (CONICET AR; 13-19); researcher in competitive projects at UNC (AR, 08-19) and UCC (AR, 13-19). Founder and editor (since 2010) of Pangea, a journal of RAIC; member of the Editorial Board of The International Journal of Public Relations; and part of the Scientific Council of numerous scientific publications.
Peer reviewer at major conferences (ICA, ECREA, EUPRERA, ALAIC, AIRP, AEIC) and prestigious academic journals: Comunicar, El Profesional de la Información, Chasqui, Palabra Clave, Public Relations Inquiry, Mediterranean Journal of Communication, Ámbitos, Journal of International Communication, among others. Evaluator on thesis committees, awards, research projects, and technical assistance.

Co-director of 3 doctoral theses; 12 postgraduate theses and projects; and 65 undergraduate final projects.

Vice President (19-21) of the Professional Council of Public Relations of Argentina. Treasurer at ALICE. Accounts reviewer (19-21) at EUPRERA. Coordination Committee of RedLaCO. Expert Evaluator (CONEAU – AR). Active member of ECREA, AE-IC, AIRP, DIRCOM, EUPRERA, ALICE.

Member of the Climate Change Group (Education and Communication) promoted by the Spanish Office for Climate Change (OECC) under the Ministry for Ecological Transition and Demographic Challenge (Spain). Former Director General of Communication and Media at the Municipality of Córdoba (AR, 16-19); strategic communication consultant; Director of the Diploma in Institutional Event Organization and Ceremonial at UNC (AR 10-19); Secretary of Planning and Institutional Management (09-11) and Secretary of Science and Technology (13-15) at the Faculty of Communication Sciences of UNC (AR); Alternate Director of the Specialization in Public Communication of Science and Scientific Journalism at UNC (AR, 13-15). Member of the Scientific and Organizing Committee of more than 20 international congresses.

Author/co-author of 34 articles in scientific journals (mostly in WOS and Scopus in quartiles Q1, Q2, and Q3). Author/co-author of 11 books and contributor/compiler/editor in 16 more. Author/co-author of 63 book chapters; 72 conference papers; 5 teaching publications; 3 reviews; coordinator of 5 special issues and author of 23 popular science articles.

Ranked among the top 10 most cited in "Public Relations" according to Google Scholar.

Activities

Employment (7)

Universidad de Málaga: Malaga, Andalucía, ES

2020-02 to present | Profesor Investigador (Departamento de Comunicación Audiovisual y Publicidad)
Employment
Source: Self-asserted source
Alejandro Álvarez Nobell

Latin American Communicator Monitor (Euprera): Córdoba, Latinoamérica, AR

2014 to present | Investigador y Director
Employment
Source: Self-asserted source
Alejandro Álvarez Nobell

Universidad Nacional de Córdoba: Cordoba, Córdoba, AR

2016 to 2020-02-04 | Profesor Adjunto de “Comunicación Visual” y “Gobierno Abierto y estrategias de comunicación Pública” (Facultad de Ciencias de la Comunicación)
Employment
Source: Self-asserted source
Alejandro Álvarez Nobell

Universidad Católica de Córdoba: Cordoba, Córdoba, AR

2016 to 2019-06 | Profesor de “Comunicación Institucional” (Licenciatura en Comunicación Pública)
Employment
Source: Self-asserted source
Alejandro Álvarez Nobell

Municipalidad de Córdoba: Córdoba, AR

2016 to 2019-06 | Director General de Comunicación y Medios
Employment
Source: Self-asserted source
Alejandro Álvarez Nobell

CONICET Cordoba: Cordoba, Córdoba, AR

2015 to 2017 | Investigador, profesor invitado y expositor en universidades de Europa y Latino América.
Employment
Source: Self-asserted source
Alejandro Álvarez Nobell

Universidad Nacional de Córdoba: Córdoba, AR

2013 to 2015 | Secretario de Ciencia y Tecnología (Facultad de Ciencias de la Comunicación- )
Employment
Source: Self-asserted source
Alejandro Álvarez Nobell

Education and qualifications (5)

Universidad Católica de Córdoba: Cordoba, Córdoba, AR

2014-03 to present | Doctorando en Gobierno y Políticas Públicas.
Education
Source: Self-asserted source
Alejandro Álvarez Nobell

Universidad de Málaga: Malaga, Andalucía, ES

2011 to 2013 | Doctor en Dirección Estratégica de la Comunicación
Education
Source: Self-asserted source
Alejandro Álvarez Nobell

Universidad Nacional de Córdoba: Cordoba, Córdoba, AR

2008 to 2010 | Especialización en Investigación en Comunicación (Centro de Estudios Avanzados)
Education
Source: Self-asserted source
Alejandro Álvarez Nobell

Universidad de Málaga: Malaga, Andalucía, ES

2008 to 2010 | Máster en Gestión Estratégica e Innovación en Comunicación
Education
Source: Self-asserted source
Alejandro Álvarez Nobell

Universidad Nacional de Córdoba: Cordoba, Córdoba, AR

2000 to 2005 | Licenciado en Comunicación Social
Education
Source: Self-asserted source
Alejandro Álvarez Nobell

Funding (5)

Investigador Asistente de carrera

2016-12 to 2017-01 | Contract
CONICET Consejo Nacional de Investigaciones Científicas. (Córdoba, AR)
GRANT_NUMBER:

Resolución Nº 4163

Source: Self-asserted source
Alejandro Álvarez Nobell

Información pública y comunicación para la participación ciudadana en la evaluación de las gestiones municipales en la provincia de Córdoba

2015 to 2017-06 | Contract
CONICET Consejo Nacional de Investigaciones Científicas. (Córdoba, AR)
Source: Self-asserted source
Alejandro Álvarez Nobell

Representante ante el Consejo Asesor por la Escuela de Ciencias de la Información.

2013-09 to 2015-03 | Contract
Secretaría de Ciencia y Tecnología de la Universidad Nacional de Córdoba (Córdoba, AR)
GRANT_NUMBER:

Resolución Decanal Nº 1910/2014

Source: Self-asserted source
Alejandro Álvarez Nobell

Latin American Communication Monitor (LCM) – The Global Communication Monitor

2013-03 to 2015-03 | Contract
European Public Relations Education and Research Association(EUPRERA) (Bruselas, Latinoamérica y Europa, AR)
Source: Self-asserted source
Alejandro Álvarez Nobell

Experto Evaluador

Contract
Comisión Nacional de Enseñanza y Acreditación Universitaria (CONEAU – Argentina) (Córdoba, AR)
Source: Self-asserted source
Alejandro Álvarez Nobell

Works (50 of 116)

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Extraordinary Gubernatorial Election in Puebla, Mexico, 2019: Negative Political Publicity, Its Regulation, and Its Implications for Discourse and Journalism

2024 | Book chapter
Contributors: Araceli Espinosa-Márquez; Carla Irene Ríos-Calleja; Jesús Mario León-de la Rosa; Alejandro Álvarez-Nobell
Source: check_circle
Crossref

Strategic Communication and Political Ideologies in South America. COVID-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil

2024-12-10 | Book chapter
Contributors: Alejandro Álvarez-Nobell; Andrea Oliveira; Andréia Athaydes; Belén Barroso
Source: check_circle
Crossref

Context matters? The influence of happiness, trust, democracy and economic development on DEI policies in communications in Latin America and the Caribbean

Corporate Communications: An International Journal
2024-11-29 | Journal article
Contributors: Claudia Labarca; Gabriel Sadi; Alejandro Álvarez Nobell
Source: check_circle
Crossref

Sustainability Struggles: Discursive Tensions in Latin American Cosmetic Industry

OpenAlex
2024-06-13 | Other
Contributors: Adriana Angel; Alejandro Álvarez Nobell
Source: check_circle
DataCite

Sustainability Struggles: Discursive Tensions in Latin American Cosmetic Industry

OpenAlex
2024-06-13 | Other
Contributors: Adriana Angel; Alejandro Álvarez Nobell
Source: check_circle
DataCite
grade
Preferred source (of 2)‎

Sustainability Struggles: Discursive Tensions in Latin American Cosmetic Industry

Comunicação e Sociedade
2024-06-13 | Journal article
Contributors: Adriana Angel; Alejandro Álvarez-Nobell
Source: check_circle
Crossref

Interfaz de formación profesional de relaciones públicas. Estudio comparativo

Cuadernos.info
2024-05 | Journal article
Contributors: Gabriela Baquerizo Neira; Adrián Cordero Redondo; Ruth Fernández Hernández.; Alejandro Álvarez Nobell; Rodrigo Ernesto Cisternas Osorio
Source: check_circle
Crossref

Cultura de Paz en las organizaciones: prácticas, retos y oportunidades

Revista de Cultura de paz
2022-12-31 | Journal article
Contributors: Mónica Abendaño Ramírez; Vanessa Karina Duque Rengel; Alejandro Álvarez-Nobell
Source: check_circle
Crossref

Estrategia de sostenibilidad y Cultura de la paz: la economía circular en el sector empresarial en la Argentina

Revista de Cultura de paz
2022-12-31 | Journal article
Contributors: Nicolás Liarte-Vejrup; María José Carignano; Alejandro Álvarez-Nobell
Source: check_circle
Crossref

Reseña del libro The Routledge Handbook of Nonprofit

Revista Internacional de Relaciones Públicas
2022-12-28 | Journal article
Contributors: Alejandro Álvarez Nobell
Source: check_circle
Crossref

Latin America and the strategic communication dilemma in times of COVID-19

2022-10-20 | Book chapter
Contributors: Alejandro Álvarez-Nobell; Juan-Carlos Molleda; Ángeles Moreno; Ana María Suárez-Monsalve
Source: check_circle
Crossref

Strategic communication and left-wing populist governments

2022-10-20 | Book chapter
Contributors: Alejandro Álvarez-Nobell
Source: check_circle
Crossref

Strategic topics and main professional trends in public relations: Results from 19 Latin American countries

Public Relations Inquiry
2022-05 | Journal article
Contributors: Alejandro Álvarez-Nobell; Juan Carlos Molleda; Andréia Silveira Athaydes
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Strategic Communication and Political Ideologies in South America. COVID-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil

International Journal of Strategic Communication
2022-05-27 | Journal article
Contributors: Alejandro Álvarez-Nobell; Andrea Oliveira; Andréia Athaydes; Belén Barroso
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

la ética y los resultados

MEDIACIONES
2022-03-09 | Journal article
Contributors: Ana María Suárez Monsalve; Alejandro Álvarez Nobell
Source: check_circle
Crossref

la ética y los resultados

MEDIACIONES
2022-03-09 | Journal article | Author
URI:

https://revistas.uniminuto.edu/index.php/med/article/view/2830

Part of ISSN: 2590-8057
Contributors: Ana María Suárez Monsalve; Alejandro Álvarez Nobell
Source: check_circle
Uniminuto - Portal de Revistas Académicas

Estudios de grado, master y doctorado en Comunicación en España tras los 50 años de su instauración

El Profesional de la información
2022-02-08 | Journal article
Contributors: Alejandro Álvarez-Nobell; Antonio Castillo-Esparcia; Isabel Ruiz-Mora
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Post-truth, gender issues and sports entertainment: the setting in Ibero-America’s main digital media for the Super Bowl halftime show 2020

Communication & Society
2022-01-10 | Journal article
Contributors: María-Jesús Fernández-Torres; Alejandro Álvarez-Nobell; Nerea Vadillo-Bengoa
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Digital communication patterns of the main citizens movements in Malaga (Spain) over 2018-2019,Las pautas de comunicación digital de los principales movimientos ciudadanos en Málaga (España) en el periodo 2018-2019

Convergencia
2021 | Journal article
EID:

2-s2.0-85101129676

Part of ISSN: 24485799 14051435
Contributors: Ruiz-Mora, I.; Ruiz-Muñoz, M.-J.; Álvarez-Nobell, A.
Source: Self-asserted source
Alejandro Álvarez Nobell via Scopus - Elsevier
grade
Preferred source (of 2)‎

Automatizaciones en la gestión de la comunicación en las instituciones públicas

Ámbitos. Revista Internacional de Comunicación
2020 | Journal article
Contributors: Alejandro Álvarez-Nobell; Antonio Castillo-Esparcia; Isabel Ruiz-Mora
Source: check_circle
Crossref

Fake news y relaciones públicas en América Latina

InMediaciones de la Comunicación
2020-06-09 | Journal article
Contributors: Andreia Silveira Athaydes; Alejandro Álvarez-Nobell; Gabriel Sadi
Source: check_circle
Crossref

Issues and Big Data in Public Relations Management. The Case of the Implementation of the New Garbage System Called "Recuperando Valor" in Cordoba, Argentina

TRIPODOS
2019 | Journal article
Contributors: Castillo-Esparcia, Antonio; Alvarez-Nobell, Alejandro; Belen Barroso, Maria
Source: check_circle
Web of Science Researcher Profile Sync

Issues and big data in public relations management. The case of the implementation of the new garbage system called "recuperando valor" in córdoba, Argentina,'Issues' y 'big data' en la gestión de relaciones públicas. El caso de la implementación del nuevo sistema de tratamiento de residuos "recuperando Valor" en Córdoba, Argentina

Tripodos
2019 | Journal article
EID:

2-s2.0-85102174037

Part of ISSN: 23405007 11383305
Contributors: Castillo-Esparcia, A.; Álvarez-Nobell, A.; Barroso, M.B.
Source: Self-asserted source
Alejandro Álvarez Nobell via Scopus - Elsevier

Comunicación política digital en Instagram. Los casos de Cristina Fernández de Kirchner y Mauricio Macri en Argentina / Digital political communication on Instagram. The cases of Cristina Fernández de Kirchner and Mauricio Macri in Argentina

2019-12-20 | Report
Contributors: Andrea Názaro; Fabrizio Crozzoli; Alejandro Álvarez-Nobell
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Las nuevas narrativas, en el entorno social

2019-11 | Report
Contributors: V cac160 anuncio; M Trenta; S Toledano Buendía; C Hernández; A Ardèvol Abreu; A Álvarez Nobell; L Morales; T Hidalgo Mari; A Barrientos Báez
Source: Self-asserted source
Alejandro Álvarez Nobell via Crossref Metadata Search

Las narrativas transmedia en la implementación de poĺiticas educativas. El caso “Nuestra Escuela” en Argentina. Del verbo al bit .

2017 | Conference paper
Source: Self-asserted source
Alejandro Álvarez Nobell

Latin American Communication Monitor 2016-2017. Tendencias en comunicación estratégica: big data, automatización, engagement, influencers, couching y competencias. Resultados de una encuesta en 17 páıses.

2017 | Other
Source: Self-asserted source
Alejandro Álvarez Nobell

Comunicación digital y accountability social en el seguimiento y la evaluación de la gestión pública de los gobiernos locales en España

Pangea. Revista de Red Académica Iberoamericana de Comunicación
2017-03-07 | Journal article
Contributors: Alejandro Álvarez-Nobell; Vanessa Rodríguez Breijo; Nerea Vadillo Bengoa
Source: check_circle
Crossref

Comunicación Estratégica, Organización de Eventos Institucionales y Ceremonial.

Source: Self-asserted source
Alejandro Álvarez Nobell

Comunicación y Educación: incidencia sobre las poĺıticas públicas orientadas al medio ambiente: el caso de la Ordenanza No 12.415 para la reducción y uso responsable de Bolsas de Acarreo en Córdoba, Argentina

La pantalla insomne
2016 | Conference paper
Source: Self-asserted source
Alejandro Álvarez Nobell

La institucionalización de la investigación en comunicación institucional y relaciones públicas en la Argentina

La pantalla insomne
2016 | Conference paper
Source: Self-asserted source
Alejandro Álvarez Nobell

Planificación estratégica en comunicación y la función de evaluación

Comunicación estratégica, organización de eventos institucionales y ceremonial
2016 | Conference paper
Source: Self-asserted source
Alejandro Álvarez Nobell

Public Relations in Ecuador: exploratory and descriptive research about career development

Mechatronics: Ideas for Industrial Applications
2016 | Journal article
Contributors: Alvarez Nobell, Alejandro; Yaguache, Jenny J.; Fanny Paladines, G.
Source: check_circle
Web of Science Researcher Profile Sync

Fundraising y relaciones públicas en el ámbito universitario español

2016-10 | Book chapter
Part of ISBN: 978-84-9116-339-8
Source: Self-asserted source
Alejandro Álvarez Nobell

Comunicación positiva contra la desigualdad en América Latina: Anita Garibaldi - TECHO

Pangea. Revista de Red Académica Iberoamericana de Comunicación
2016-03-07 | Journal article
Part of ISSN: 2172-3168
Contributors: Leonardo Baez Colegio; Alejandro Álvarez-Nobell
Source: Self-asserted source
Alejandro Álvarez Nobell via Crossref Metadata Search

Estado de la investigación en comunicación institucional y relaciones públicas en la Argentina

2016-01 | Journal article
Source: Self-asserted source
Alejandro Álvarez Nobell

Public Relations in Ecuador: Exploratory and Descriptive Research About Career Development

2016-01 | Book chapter
Part of ISBN: 978-3-319-31306-1
Source: Self-asserted source
Alejandro Álvarez Nobell

Actas del VIII Seminario Regional del Cono Sur de la Asociación Latinoamericana de Investigación en Comunicación (ALAIC).

2015 | Conference paper
Source: Self-asserted source
Alejandro Álvarez Nobell

Authors in the Latin American higher impact journals of communication,Autores en revistas latinoamericana de mayor impacto de comunicación

Opcion
2015 | Journal article
EID:

2-s2.0-84994634456

Part of ISSN: 10121587
Contributors: Álvarez Nobell, A.; Castillo Esparcia, A.
Source: Self-asserted source
Alejandro Álvarez Nobell via Scopus - Elsevier

Autores en revistas latinoamericana de mayor impacto de comunicación

Opción
2015 | Journal article
OTHER-ID:

31045567005

Source: Self-asserted source
Alejandro Álvarez Nobell
grade
Preferred source (of 2)‎

Comunicación Estratégica en las organizaciones

Source: Self-asserted source
Alejandro Álvarez Nobell

Comunicación positiva en educación ambiental: la construcción de una imagen mediática basada en valores pro ambientales: el caso AULA DEL MAR de Málaga

2015 | Conference paper
Source: Self-asserted source
Alejandro Álvarez Nobell

Comunicación positiva, una estrategia organizacional contra la desigualdad en América Latina: la campaña “Anita Garibaldi, el desaf́io al campeón del mundo Brasil 2014"

2015 | Conference paper
Source: Self-asserted source
Alejandro Álvarez Nobell

Deconstrucción Teórica y Perspectivas de la Comunicación en la Producción Cient́ifica de las Revistas Latinoamericana de mayor impacto

2015 | Conference paper
Source: Self-asserted source
Alejandro Álvarez Nobell

El futuro de la comunicación digital como soporte a la gestión estratégica de las organizaciones

Comunicación Estratégica en las organizaciones.
2015 | Book chapter
Source: Self-asserted source
Alejandro Álvarez Nobell

El perfil de los comunicadores institucionales de América Latina: resultados del Latin American Communication Monitor (LCM)

2015 | Conference paper
Source: Self-asserted source
Alejandro Álvarez Nobell

Evaluación en Comunicación Estratégica

Source: Self-asserted source
Alejandro Álvarez Nobell

Evaluación en programas de responsabilidad social corporativa en el sector de la industria qúimica: el caso de la multinacional Quifatex S.A.,

Revista Pangea: Red Académica Iberoamericana de Comunicación.
2015 | Journal article
Source: Self-asserted source
Alejandro Álvarez Nobell

Gestión estratégica de la comunicación digital en la empresa ecuatoriana. Perspectiva comparada con la realidad Europea/Strategic management of digital communication in the Ecuadorian company. Comparative perspective with the European reality

Revista Internacional de Relaciones Públicas
2015 | Journal article
Source: Self-asserted source
Alejandro Álvarez Nobell

Indicadores de buenas prácticas de información pública y comunicación para la participación ciudadana en la evaluación de las gestión pública

2015 | Conference paper
Source: Self-asserted source
Alejandro Álvarez Nobell
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Peer review (55 reviews for 26 publications/grants)

Review activity for AdComunica. (1)
Review activity for Austral comunicación. (1)
Review activity for Chasqui Revista Latinoamericana de Comunicación. (2)
Review activity for Communication papers. (1)
Review activity for Comunicar (12)
Review activity for Corporate communications. (1)
Review activity for Doxa. (2)
Review activity for El Profesional de la información. (4)
Review activity for ESIC Digital economy & innovation journal. (1)
Review activity for Fonseca : (2)
Review activity for Healthcare. (1)
Review activity for International journal of business excellence. (1)
Review activity for La Revista Icono 14 (2)
Review activity for Management communication quarterly (2)
Review activity for Organicom. (2)
Review activity for Palabra Clave. (2)
Review activity for Public relations inquiry (3)
Review activity for Revista administración pública y sociedad. (2)
Review activity for Revista de Comunicación. (2)
Review activity for Revista interamericana de psicología ocupacional. (1)
Review activity for Revista internacional de relaciones públicas. (2)
Review activity for Revista mediterránea de comunicación =. (1)
Review activity for Signo y pensamiento. (1)
Review activity for Sustainability. (4)
Review activity for Trípodos. (1)
Review activity for Ámbitos. (1)