Personal information

Other IDs

Scopus Author ID: 36454643900

Activities

Collapse all

Employment (1)

Marmara University: Istanbul, TR

1999-01-12 to present | Professor (Business Administration (English))
Employment
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus

Education and qualifications (1)

Bogazici Üniversitesi - Güney Kampüsü: Istanbul, TR

2001-09-14 to 2006-01-06 | PhD in Marketing (Management)
Education
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus

Works (13)

Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions

Journal of Fashion Marketing and Management
2018 | Journal article
DOI: 10.1108/JFMM-02-2018-0020
EID:

2-s2.0-85047408168
Contributors: Eren-Erdogmus, I.; Akgun, I.; Arda, E.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

How to increase the awareness of in-app mobile banner ads: exploring the roles of banner location, application type and orientation

International Journal of Mobile Communications
2018 | Journal article
DOI: 10.1504/IJMC.2018.089757
EID:

2-s2.0-85041903683
Contributors: Ciçek, M.; Eren-Erdoğmuş, İ.; Daştan, İ.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

Exploring local vs global brand associations in an emerging market using BCM technique

Qualitative Market Research
2017 | Journal article
DOI: 10.1108/QMR-04-2015-0027
EID:

2-s2.0-85020718300
Contributors: Eren-Erdoğmuş, İ.; Dirsehan, T.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

The impact of social media on social movements: The case of anti-consumption

Online Communities as Agents of Change and Social Movements
2017 | Book
Part of DOI: 10.4018/978-1-5225-2495-3.ch009
EID:

2-s2.0-85027495072
Contributors: Eren-Erdoğmuş, I.; Ergun, S.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

The effect of social media marketing on brand trust and brand loyalty for hotels

Information Technology and Tourism
2016 | Journal article
DOI: 10.1007/s40558-015-0048-6
EID:

2-s2.0-84985997704
Contributors: Tatar, Ş.B.; Eren-Erdoğmuş, İ.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

The impacts of fans’ sincerity perceptions and social media usage on attitude toward sponsor

Sport, Business and Management: An International Journal
2016 | Journal article
DOI: 10.1108/SBM-07-2014-0036
EID:

2-s2.0-84959521622
Contributors: Demirel, A.; Erdogmus, I.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

Exploring dimensions of brand personality for generation Y in the apparel market: The case of Turkey

Journal of Global Fashion Marketing
2015 | Journal article
DOI: 10.1080/20932685.2014.999010
EID:

2-s2.0-84983800312
Contributors: Eren-Erdogmus, I.; Cobanoglu, E.; Budeyri-Turan, I.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

Understanding levels of voluntary simplicity in Turkey

Bogazici Journal
2015 | Journal article
DOI: 10.21773/boun.29.2.1
EID:

2-s2.0-84963511161
Contributors: Erdoǧmuş, I.; Karapinar, E.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

Revisiting relationship marketing in emerging markets: The case of Turkish exportes

Bogazici Journal
2012 | Journal article
DOI: 10.21773/boun.26.1.5
EID:

2-s2.0-84863703980
Contributors: Eren-Erdoǧmuş, I.; Müge Yalçin, A.; Bopieva, A.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

The role of personality congruence, perceived quality and prestige on ready-to-wear brand loyalty

Journal of Fashion Marketing and Management
2012 | Journal article
DOI: 10.1108/13612021211265818
EID:

2-s2.0-84866368409
Contributors: Erdoǧmuş, I.; Büdeyri-Turan, I.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

Online group buying: What is there for the consumers?

Procedia - Social and Behavioral Sciences
2011 | Conference paper
DOI: 10.1016/j.sbspro.2011.09.138
EID:

2-s2.0-81055138275
Contributors: Erdoǧmuş, I.E.; Čiçek, M.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

International strategies of emerging market firms: Standardization in brand management revisited

European Journal of Marketing
2010 | Journal article
DOI: 10.1108/03090561011062907
EID:

2-s2.0-77956218913
Contributors: Erdoǧmuş, I.E.; Bodur, M.; Yilmaz, C.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier

Internationalization of emerging market firms: The case of Turkish retailers

International Marketing Review
2010 | Journal article
DOI: 10.1108/02651331011048014
EID:

2-s2.0-77952726342
Contributors: Eren-Erdogmus, I.; Cobanoglu, E.; Yalcin, M.; Ghauri, P.N.
Source: Self-asserted source
Zeynep Irem Eren-Erdogmus via Scopus - Elsevier
How many people are using ORCID?