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Web of Science ResearcherID

Other IDs

Scopus Author ID: 57163985200

Keywords

marketing communication, psychology, media

Countries

Slovakia

Activities

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Employment (1)

Constantine the Philosopher University in Nitra: Nitra, Nitriansky kraj, SK

2013-02-01 to present | docent (Katedra masmediálnej komunikácie a reklamy)
Employment
Source: Self-asserted source
Edita Štrbová

Education and qualifications (1)

Constantine the Philosopher University in Nitra: Nitra, Nitriansky kraj, SK

2013-02-01 to present | doc. Mgr. PhD. (Katedra masmediálnej komunikácie a reklamy)
Education
Source: Self-asserted source
Edita Štrbová

Works (4)

Trust and the economic performance of creative industry entities and artificial intelligence technology

2025-01-07 | Book chapter
DOI: 10.4324/9781003534280-11
Contributors: Katarína Fichnová; Łukasz P. Wojciechowski; Edita Štrbová; Anna Sołtysik-Piorunkiewicz
Source: check_circle
Crossref

Ambient, Guerilla, and Event Marketing in Education of Marketers, and Development of Creative Abilities

2023-08-17 | Book chapter
DOI: 10.4324/9781003376583-5
Contributors: Katarína Fichnová; Łukasz P. Wojciechowski; Edita Štrbová
Source: check_circle
Crossref

Generation Y Preferences in Online Content Consumption: Content Marketing Implications for the Arts

Social Communication
2021-01-01 | Journal article
DOI: 10.2478/sc-2021-0001
Contributors: Edita Štrbová; Simona Boldišová
Source: check_circle
Crossref

Consumer involvement and motivation in attending socially oriented marketing events

European Journal of Science and Theology
2016 | Journal article
EID:

2-s2.0-84960380386
Contributors: Štrbová, E.
Source: Self-asserted source
Edita Štrbová via Scopus - Elsevier
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