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Marketing, Consumer behavior, Place branding, Social media
Brazil

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Education and qualifications (3)

Universidade Federal de Santa Catarina: Florianópolis, Santa Catarina, BR

2024-02-01 to 2028-02-01 | Doutorando em Administração (Centro Socioeconômico)
Qualification
Source: Self-asserted source
Patrick Wendell Barbosa Lessa

Universidade Federal de Santa Catarina: Florianópolis, Santa Catarina, BR

2022-03-01 to 2024-01-31 | Mestre em Administração (Programa de Pós-Graduação em Administração)
Education
Source: Self-asserted source
Patrick Wendell Barbosa Lessa

Universidade Federal do Cariri: Juazeiro do Norte, Ceará, BR

2018-01-01 to 2021-12-31 | Graduado em Administração (Centro de Ciências Sociais Aplicadas)
Qualification
Source: Self-asserted source
Patrick Wendell Barbosa Lessa

Works (7)

Os Modelos do Processo de Busca de Informações do Consumidor: Uma Revisão Sistemática da Literatura

Management in Perspective
2024-09-25 | Journal article
Contributors: Pedro Luis Ferreira Gois; Patrick Wendell Barbosa Lessa
Source: check_circle
Crossref

Micro-entrepreneurs in the creative industry: how resilience overcomes the impacts of the pandemic

Review of Business Management
2023 | Journal article
Contributors: Patrick Wendell Barbosa Lessa; Beatriz Gondim-Matos; Antonio Messias Valdevino
Source: check_circle
Crossref

EXPLORINGTHE RELATIONSHIP BETWEEN PLACE BRANDING AND TECHNOLOGY: A SYSTEMATIC REVIEW

Revista Gestão em Análise
2023-08-17 | Journal article
Contributors: Patrick Wendell Barbosa Lessa; Marco Antonio de Moraes Ocke
Source: check_circle
Crossref

Estratégias de Marketing Social adotadas na Campanha Lei do Minuto Seguinte

Administração Pública e Gestão Social
2023-04-21 | Journal article
Contributors: Valéria Ermes Santos; Beatriz Gondim-Matos; Patrick Wendell Barbosa Lessa
Source: check_circle
Crossref

Luxury Consumption Tendency Scale (LCTS): adaptação e validação para o contexto brasileiro

Gestão.org
2022-12-30 | Journal article
Contributors: Manoel Bastos Gomes Neto; Lucas Emmanuel Nascimento Silva; Patrick Wendell Barbosa Lessa; Jailson Santana Carneiro; Rebeca Da Rocha Grangeiro
Source: check_circle
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Flexibilization and precarization of working conditions and labor relations in the perspective of app-based drivers

Revista de Gestão
2022-07-05 | Journal article
Contributors: Jeová Torres Silva Júnior; Jailson Santana Carneiro; Patrick Wendell Barbosa Lessa; Carlos Leandro Soares Vieira
Source: check_circle
Crossref
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Preferred source (of 2)‎

Consumer’s Choices in Critical Conditions: How impulsive buying tendency makes consumers seek foreign products

CBR - Consumer Behavior Review
2021-05-01 | Journal article
Contributors: Lucas Emmanuel Nascimento Silva; Manoel Bastos Gomes Neto; Patrick Wendell Barbosa Lessa; Rebeca Da Rocha Grangeiro
Source: check_circle
Crossref