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https://cob.sfsu.edu/directory/minu-kumar

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Employment (1)

San Francisco State University: San Francisco, CA, US

Professor (Marketing)
Employment
Source: Self-asserted source
minu kumar

Works (9)

Fueling innovation management research: Future directions and five forward‐looking paths

Journal of Product Innovation Management
2024-09 | Journal article | Author
DOI: 10.1111/jpim.12754
Part of ISSN: 0737-6782
Part of ISSN: 1540-5885
Contributors: Jelena Spanjol; Charles Noble; Markus Baer; Marcel Bogers; Jonathan Bohlmann; Ricarda Bouncken; Ludwig Bstieler; Luigi De Luca; Rosanna Garcia; Gerda Gemser et al.
Source: Self-asserted source
minu kumar

Designing for the genders: The role of visual harmony

International Journal of Research in Marketing
2020-12 | Journal article
DOI: 10.1016/j.ijresmar.2020.02.006
Contributors: Kristina Nickel; Ulrich R. Orth; Minu Kumar
Source: check_circle
Crossref

Using product development information to spur the adoption of continuous improvement products

Journal of the Academy of Marketing Science
2020-11 | Journal article
DOI: 10.1007/s11747-020-00730-6
Part of ISSN: 0092-0703
Part of ISSN: 1552-7824
Contributors: Nga Ho-Dac; Minu Kumar; Rebecca J. Slotegraaf
Source: Self-asserted source
minu kumar

“Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes?

Journal of Business Ethics
2017-02 | Journal article
DOI: 10.1007/s10551-015-2695-0
Part of ISSN: 0167-4544
Part of ISSN: 1573-0697
Contributors: Michael G. Luchs; Minu Kumar
Source: Self-asserted source
minu kumar

Beyond form and function: Why do consumers value product design?

Journal of Business Research
2016-02 | Journal article
DOI: 10.1016/j.jbusres.2015.05.017
Contributors: Minu Kumar; Charles H. Noble
Source: check_circle
Crossref

Enhancing Consumers' Affection for a Brand Using Product Design

Journal of Product Innovation Management
2015-09 | Journal article
DOI: 10.1111/jpim.12245
Part of ISSN: 0737-6782
Part of ISSN: 1540-5885
Contributors: Minu Kumar; Janell D. Townsend; Douglas W. Vorhies
Source: Self-asserted source
minu kumar

Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?

Journal of Consumer Psychology
2010-10 | Journal article
DOI: 10.1016/j.jcps.2010.06.015
Part of ISSN: 1057-7408
Part of ISSN: 1532-7663
Contributors: Minu Kumar; Nitika Garg
Source: Self-asserted source
minu kumar

Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships<sup>*</sup>

Journal of Product Innovation Management
2010-09 | Journal article
DOI: 10.1111/j.1540-5885.2010.00742.x
Part of ISSN: 0737-6782
Part of ISSN: 1540-5885
Contributors: Charles H. Noble; Minu Kumar
Source: Self-asserted source
minu kumar

Using product design strategically to create deeper consumer connections

Business Horizons
2008-09 | Journal article
DOI: 10.1016/j.bushor.2008.03.006
Part of ISSN: 0007-6813
Contributors: Charles H. Noble; Minu Kumar
Source: Self-asserted source
minu kumar
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