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Communication design, visual identity, brand semiotics, brand archaeology, visual methods
Portugal

Biography

Pedro Alexandre Santos Carvalho de Almeida (Portugal, Porto, 1972) is a communication designer, educator and researcher in the field of visual identity and brand archaeology. He holds a Ph.D in design at Central Saint Martins, University of the Arts London (CSM–UAL),—funded by the Portuguese Foundation for Science and Technology (FCT)—where he also completed a post-doctoral fellowship funded by the Arts and Humanities Research Council (AHRC) for Cultural Engagement. He was also awarded a post-doctoral fellowship by FCT based at the Research Institute for Design Media and Culture (ID+) and Central Saint Martins Research. He is an assistant professor of design at the Department of Communication and Art, University of Aveiro, Portugal, where he teaches since 2001. Was deputy director of the design course and coordinator of the Master of European Design (MEDes) program in Aveiro, and a member of the Scientific Committee at the Faculty of Fine Arts University of Porto in representation of ID+. Teaching covers graphic design, visual identity, strategic design, design management, product semantics, and visual research methods. He has supervised PhD and Masters in design students. His academic experience extends to Central Saint Martins, Faculty of Fine Arts University of Porto, ESAD Matosinhos, ENSCI–Les Ateliers Paris, and The Glasgow School of Art. His practice and research interests address the recovery, organization and creative use of corporate archives as key strategic resources for brand innovation. His previous design work includes brand mark designs, visual identity systems, consultancy, and training for a broad range of organizations in Portugal and the UK.

Activities

Employment (11)

ESAD – Escola Superior de Artes e Design, Matosinhos: Senhora da Hora, Porto, PT

2012-01-01 to present | Visiting Professor, field of Visual Methods (MA Communication Design)
Employment
Source: Self-asserted source
Pedro Carvalho de Almeida

Universidade de Aveiro: Aveiro, PT

2001-10 to present | Assistant Professor (Department of Communication and Art)
Employment
Source: Self-asserted source
Pedro Carvalho de Almeida

Escritorio do Infante: Porto, Porto, PT

1993-05-01 to present | Independent designer and consultant
Employment
Source: Self-asserted source
Pedro Carvalho de Almeida

Fundação para a Ciência e Tecnologia: Porto & London, PT

2014-09-01 to 2017-08-31 | Post-doctoral researcher (ID+ Instituto de Investigação em Design Media e Cultura & Central Saint Martins, University of the Arts London)
Employment
Source: Self-asserted source
Pedro Carvalho de Almeida

Central Saint Martins College of Art and Design: London, London, GB

2013-02-14 to 2013-05-13 | Post-doctoral researcher (CSM Research)
Employment
Source: Self-asserted source
Pedro Carvalho de Almeida

Central Saint Martins College of Art and Design: London, London, GB

2008 to 2011 | Assistant Lecturer (BA Communication Design)
Employment
Source: Self-asserted source
Pedro Carvalho de Almeida

Sino Design: Porto, PT

2001-03 to 2001-08 | Commissioned graphic designer (Metro do Porto brandmark design)
Employment
Source: Self-asserted source
Pedro Carvalho de Almeida

Ecoteca: Porto, PT

2000 to 2001 | Graphic designer, art director
Employment
Source: Self-asserted source
Pedro Carvalho de Almeida

Creatif: Vila Nova de Gaia, PT

1999 to 2000 | Graphic designer, art director
Employment
Source: Self-asserted source
Pedro Carvalho de Almeida

Escritório de Design: Porto, PT

1996 to 1999 | Graphic designer
Employment
Source: Self-asserted source
Pedro Carvalho de Almeida

Golfinho Surf Boards : Porto, PT

1989 to 1993 | Graphic designer, surf board illustrator
Employment
Source: Self-asserted source
Pedro Carvalho de Almeida

Education and qualifications (3)

University of the Arts London, Central Saint Martins College of Art and Design: London, London, GB

2007 to 2012 | Doctor of Philosophy (Ph.D)
Education
Source: Self-asserted source
Pedro Carvalho de Almeida

Universidade de Aveiro: Aveiro, PT

2002 to 2005 | Master in Design, Materials and Product Management (Departament of Communication and Art)
Education
Source: Self-asserted source
Pedro Carvalho de Almeida

Universidade do Porto Faculdade de Belas Artes: Porto, PT

1990 to 1997 | Licentiate Degree (Communication Design)
Education
Source: Self-asserted source
Pedro Carvalho de Almeida

Funding (7)

Anti-Amnésia: Investigação em Design como agente para a regeneração e reinvenção, narrativas e materiais, de culturas e técnicas de manufactura portuguesas em desaparecimento.

2018-07-23 to 2020-07-21 | Contract
Fundação para a Ciência e a Tecnologia (Lisboa, PT)
GRANT_NUMBER:

PTDC/ART-DAQ/29022/2017

Source: check_circle
CIÊNCIAVITAE

Transferência de Sabedoria: Contributos  para a inscrição científica de legados individuais em contextos de reforma universitária e científica nas artes e design

2018-07-23 to 2020-07-21 | Contract
Fundação para a Ciência e a Tecnologia (Lisboa, PT)
GRANT_NUMBER:

PTDC/ART-DAQ/29038/2017

Source: check_circle
CIÊNCIAVITAE

Brand Archives and Brand Archaeology

2014-09 to 2017-09 | Grant
FCT – Fundação para a Ciência e a Tecnologia (Lisboa, PT)
GRANT_NUMBER:

SFRH/BPD/92940/2013

Source: Self-asserted source
Pedro Carvalho de Almeida
grade
Preferred source (of 2)‎

Brand Archives for Cultural Engagement

2013-02-01 to 2013-07 | Grant
Arts and Humanities Research Council (Aberdeen, GB)
Source: check_circle
CIÊNCIAVITAE

Brand archives. Recovering distinctive elements of brand identities to promote cultural diversity – a response to the globalisation of visual identity.

2013-02 to 2013-05 | Grant
Arts and Humanities Research Council (London, GB)
Part of GRANT_NUMBER: Cultural Engagement
Source: Self-asserted source
Pedro Carvalho de Almeida

Projecto Estratégico - UI 4057 - 2011-2012

2011-01-01 to 2013-12-31 | Contract
Fundação para a Ciência e a Tecnologia (Lisboa, PT)
GRANT_NUMBER:

PEst-C/EAT/UI4057/2011

Source: check_circle
CIÊNCIAVITAE

Brand Archives: The rescuing of locally specific brand imagery as a graphic design response to the globalization of visual identity

2007-10 to 2011-09 | Grant
FCT – Fundação para a Ciência e a Tecnologia (Lisboa, PT)
GRANT_NUMBER:

SFRH/BD/38821/2007

Source: Self-asserted source
Pedro Carvalho de Almeida
grade
Preferred source (of 2)‎

Works (30)

Identidade e Marca - Recursos estratégicos para a competitividade das organizações, na indústria Portuguesas do calçado

Novas Edições Acadêmicas
2023 | Book
SOURCE-WORK-ID:

cv-prod-id-3934916

Contributors: de Almeida, Pedro C.
Source: check_circle
CIÊNCIAVITAE

Marinheiros da Esperança. A bordo do desafio da Década do Oceano. Sailors of Hope. Aboard the Ocean Decade challenge

2023 | Other
SOURCE-WORK-ID:

cv-prod-id-3934636

Contributors: Caspurro, Helena; Veloso, Ana; de Almeida, Pedro C.; Menezes, Luís Filipe
Source: check_circle
CIÊNCIAVITAE

Sapatilhas: Marcas Portuguesas do Estado Novo ao virar do milénio

2023 | Other
SOURCE-WORK-ID:

cv-prod-id-3934692

Contributors: Pedro Alexandre Santos Carvalho de Almeida
Source: check_circle
CIÊNCIAVITAE

Massaiá

2023-12-21 | Other
SOURCE-WORK-ID:

cv-prod-id-3934624

OTHER-ID:

https://youtu.be/hl7huFu5D9E?feature=shared

Contributors: Caspurro, Helena; Carlos Silva ; de Almeida, Pedro C.
Source: check_circle
CIÊNCIAVITAE

Massaiá, Concerto musical e cénico - Encenação musical, corporal/dança e multimédia

2023-12-21 | Other
SOURCE-WORK-ID:

cv-prod-id-3934629

Contributors: Caspurro, Helena; de Almeida, Pedro C.
Source: check_circle
CIÊNCIAVITAE

À Parte da Vida

2023-12-21 | Other
SOURCE-WORK-ID:

cv-prod-id-3934627

OTHER-ID:

https://youtu.be/gth4MP4ZZ8Q?feature=shared

OTHER-ID:

https://youtu.be/gth4MP4ZZ8Q?feature=shared

Contributors: Caspurro, Helena; Carlos Silva ; de Almeida, Pedro C.
Source: check_circle
CIÊNCIAVITAE

Sapatilhas: Marcas Portuguesas do Estado Novo ao virar do milénio

2023-02-11 | Other
SOURCE-WORK-ID:

cv-prod-id-3934753

Source: check_circle
CIÊNCIAVITAE

Design by extension – Potentiating University-industry collaborations through active learning

The European Conference on Arts, Design & Education (ECADE2022)
2022-07-09 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-3935132

Contributors: Ferreira, Luís Marques; Chatterjee, Abhishek
Source: check_circle
CIÊNCIAVITAE

Anti-Amnesia. Design research as an agent for narrative and material regeneration and reinvention of vanishing Portuguese manufacturing cultures and techniques.

ID+ Instituto de Investigação em Design Media e Cultura
2021 | Edited book
SOURCE-WORK-ID:

cv-prod-id-2262494

Contributors: de Almeida, Pedro C.; Alvelos, Heitor; Chatterjee, Abhishek; Carneiro, José; Dolbeth, Júlio; Brandão Pereira, Jorge; Barreto, Susana; Anne Boddington
Source: check_circle
CIÊNCIAVITAE

Paluí está aqui? Histórias sonoras para cantos interiores

2020 | Other
SOURCE-WORK-ID:

cv-prod-id-3934631

URI:

https://www.youtube.com/watch?v=N0wcWoDApts

Contributors: Caspurro, Helena; de Almeida, Pedro C.
Source: check_circle
CIÊNCIAVITAE

Paluí

Mulher Avestruz & Debatevolution Associação
2017-11-30 | Book
Source: Self-asserted source
Pedro Carvalho de Almeida
grade
Preferred source (of 2)‎

Cortebel 50 in Almalaguês

Intersections, Exploring Collaborations in Textile Design Research
2017-09 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-1947026

Contributors: de Almeida, Pedro C.
Source: check_circle
CIÊNCIAVITAE

Cortebel 50 in Almalaguês

Intersections Collaborations in Textile Design Research, Loughborough University London
2017-09-13 | Conference paper
Source: Self-asserted source
Pedro Carvalho de Almeida

Cortebel 50 in Almalaguês (Exhibition)

Intersections exhibition, Collaborations in Textile Design Research, Loughborough University London
2017-09-13 | Other
Source: Self-asserted source
Pedro Carvalho de Almeida

Rediscovering Almalaguês: A Strategic Design Approach to a Traditional Portuguese Hand-Weaving Technique

Journal of Textile Design Research and Practice
2017-07-03 | Journal article
Contributors: Pedro Alexandre Santos Carvalho de Almeida; Abhishek Chatterjee; António João Fernandes Lourenço Gomes
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Brand Archaeology: Delving into the past to address the future

Central Saint Martins, University of the Arts London
2017-06-12 | Lecture/speech
Source: Self-asserted source
Pedro Carvalho de Almeida

Brand Archaeology

XpoNorth
2017-06-07 | Conference abstract
Source: Self-asserted source
Pedro Carvalho de Almeida

Arquivos vivos, chocolates Regina e Imperial

2017-02-10 | Disclosure
Source: Self-asserted source
Pedro Carvalho de Almeida

Brand archives as generative resource

The Innovation School – The Glasgow School of Art
2017-01-18 | Lecture/speech
Source: Self-asserted source
Pedro Carvalho de Almeida

Estigma no uso do calçado ortopédico : um estudo de caso em ambiente empresarial

2015 | Dissertation/Thesis
SOURCE-WORK-ID:

cv-prod-id-764817

OTHER-ID:

201575922

Contributors: Grave, Graça Bibiana Mota
Source: check_circle
CIÊNCIAVITAE

Summer Time Research Lab

2015 | Research technique
Source: Self-asserted source
Pedro Carvalho de Almeida

Criação de valor e significado pelo design: contributos para a sustentabilidade através da recuperação de desperdício

2014 | Dissertation/Thesis
SOURCE-WORK-ID:

cv-prod-id-1937917

OTHER-ID:

201571757

Contributors: Cruz, Daniela Maria Neiva
Source: check_circle
CIÊNCIAVITAE

Craft design : abordagens e experiências

2013 | Dissertation/Thesis
SOURCE-WORK-ID:

cv-prod-id-1937916

OTHER-ID:

201577313

Contributors: Maia, Inês Isabel Vizinho da
Source: check_circle
CIÊNCIAVITAE

Reflexão sobre as bases para a integração do design nas organizações

2013 | Dissertation/Thesis
SOURCE-WORK-ID:

cv-prod-id-1937919

OTHER-ID:

201596490

Contributors: Ferreira, Tomé Filipe Marques
Source: check_circle
CIÊNCIAVITAE

Brand Archives (Ph.D. Thesis)

2012-12-21 | Dissertation/Thesis
Source: Self-asserted source
Pedro Carvalho de Almeida

Brand Archives: Exhibition Catalogue (Scholarly Edition)

2012-10-25 | Book
Source: Self-asserted source
Pedro Carvalho de Almeida

Nostalgia and Its Value to Design Strategy: Some Fundamental Considerations

Proceedings of the Tsinghua-DMIInternational Design Management Symposium 2011 Hong Kong
2011 | Conference paper
Source: Self-asserted source
Pedro Carvalho de Almeida

Portuguese design heritage and product innovation: the re-evaluation of trademarks from the Estado Novo period

8 th European Academy Of Design Conference – April 2009, The Robert Gordon University, Aberdeen, Scotland
2009 | Conference paper
Source: Self-asserted source
Pedro Carvalho de Almeida

Design collaboration for the re-evaluation of an abandoned industrial city

CONNECTED 2007 International Conference on Design Education – July 2007, University of New South Wales, Sydney, Australia
2007 | Conference paper
Source: Self-asserted source
Pedro Carvalho de Almeida

Identidade e Marca

Universidade de Aveiro
2006-01-04 | Dissertation/Thesis
Source: Self-asserted source
Pedro Carvalho de Almeida