Personal information
Biography
Lázaro Florido-Benítez
Department of Economics and Business Administration, University of Málaga, 29071 Málaga (Spain), lfb@uma.es
Lázaro Florido-Benítez holds a PhD in Tourism and marketing from the University of Malaga, Spain, and a Master’s in Management of Airports–Aeronautics from the European Business School. He is a lecturer and researcher in the economics and business administration Department. Lázaro is a reviewer for a number of international academic journals, such as Tourism Management Perspectives, Tourism Review, Journal of Air Transport Management, and Sustainability, amongst many others. His main research interests include tourism, digital marketing, airport marketing, and air transport connectivity. In the area of tourism, he has investigated the promotion of tourist destinations, how airports and destinations promote marketing strategies through digital marketing, mobile marketing, the impact of mobile marketing at airports, and the impact of airports and airlines on the tourist destination, amongst many others. He has published in many peer-reviewed journals on topics such as tourism, airports, marketing, and cybersecurity.