Personal information

tourism; marketing; mobile marketing; airport; satisfaction; image; digital marketing;
Spain

Biography

Lázaro Florido-Benítez

Department of Economics and Business Administration, University of Málaga, 29071 Málaga (Spain), lfb@uma.es
Lázaro Florido-Benítez holds a PhD in Tourism and marketing from the University of Malaga, Spain, and a Master’s in Management of Airports–Aeronautics from the European Business School. He is a lecturer and researcher in the economics and business administration Department. Lázaro is a reviewer for a number of international academic journals, such as Tourism Management Perspectives, Tourism Review, Journal of Air Transport Management, and Sustainability, amongst many others. His main research interests include tourism, digital marketing, airport marketing, and air transport connectivity. In the area of tourism, he has investigated the promotion of tourist destinations, how airports and destinations promote marketing strategies through digital marketing, mobile marketing, the impact of mobile marketing at airports, and the impact of airports and airlines on the tourist destination, amongst many others. He has published in many peer-reviewed journals on topics such as tourism, airports, marketing, and cybersecurity.

Activities

Employment (1)

University of Malaga: Málaga, Andalusia, ES

2015-06-06 to present | Lecturer and researcher (Economics and Business Administration)
Employment
Source: Self-asserted source
Lázaro Florido-Benítez

Education and qualifications (1)

University of Malaga: Málaga, Andalusia, ES

2015-06-06 to present | PhD and Researcher (Economics and Business Administration Department)
Education
Source: Self-asserted source
Lázaro Florido-Benítez

Peer review (3 reviews for 3 publications/grants)

Review activity for Emerald open research. (1)
Review activity for European research on management and business economics. (1)
Review activity for Humanities & social sciences communications. (1)