Personal information

Other IDs

ResearcherID: G-7358-2013

Keywords

Ethnic marketing

Countries

Australia

Activities

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Education and qualifications (1)

University of Newcastle: Callaghan, NSW, AU

1997-07-01 to present | PhD Management / Associate Professor (Newcastle Business School)
Education
Source: Self-asserted source
Guilherme Pires

Works (3)

Driving COBRAs: the power of social media marketing

Marketing Intelligence & Planning
2021-04-13 | Journal article
DOI: 10.1108/MIP-11-2019-0583
Contributors: Man Lai Cheung; Guilherme D. Pires; Philip J. Rosenberger III; Mauro Jose De Oliveira
Source: check_circle
Crossref

Driving consumer–brand engagement and co-creation by brand interactivity

Marketing Intelligence & Planning
2020-05-18 | Journal article
DOI: 10.1108/MIP-12-2018-0587
Contributors: Man Lai Cheung; Guilherme D. Pires; Philip J. Rosenberger; Mauro Jose De Oliveira
Source: check_circle
Crossref

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Asia Pacific Journal of Marketing and Logistics
2020-03-02 | Journal article
DOI: 10.1108/APJML-04-2019-0262
Contributors: Man Lai Cheung; Guilherme Pires; Philip J. Rosenberger
Source: check_circle
Crossref
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