Personal information
United Kingdom
Activities
Employment (2)
2023-09-01
to
present
|
Senior Lecturer in Marketing
(Marketing, Enterprise and Tourism)
Employment
Source:
Chong Yu
2020-07-27
to
present
|
Lecturer in Marketing
(Marketing, Branding and Tourism)
Employment
Source:
Chong Yu
Education and qualifications (1)
2016-02-01
to
2020-05-27
|
PhD
(Marketing)
Education
Source:
Chong Yu
Works (3)
Studies in Higher Education
2024-06-05
|
Journal article
|
Author
Contributors:
Akiko Ueno;
Chong Yu;
Lucill Curtis;
Charles Dennis
Source:
Chong Yu
Industrial Marketing Management
2023-06-01
|
Journal article
Contributors:
Chong Yu;
Dionysius Ang;
Zhaleh Najafi-Tavani;
Eleni Zantidou
Source:
Chong Yu
Journal of World Business
2018
|
Journal article
EID:
2-s2.0-85044648887
Contributors:
Najafi-Tavani, Z.;
Robson, M.;
Zaefarian, G.;
Andersson, U.;
Yu, C.
Source:
Chong Yu
via
Scopus - Elsevier