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ResearcherID: AAE-5016-2022
Scopus Author ID: 57393272000

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Ukraine

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Employment (1)

State University "Kyiv Aviation Institute": Kyiv, UA: Kyiv, Ukraine, UA

2016 to present | Associate Professor Department of Marketing (Department of Marketing)
Employment
Source: Self-asserted source
Hanna Radchenko

Works (19)

EVOLUTION OF AFFILIATE MARKETING: THE IMPACT OF INTERNET TECHNOLOGIES ON THE DEVELOPMENT OF TOOLS AND STRATEGIES

Business Navigator
2024 | Journal article
DOI: 10.32782/business-navigator.77-43
Part of ISSN: 2522-4751
Part of ISSN: 2707-6172
Contributors: State University "Kyiv Aviation Institute"; Olena Kazanska; Hanna Radchenko; State University "Kyiv Aviation Institute"; Oleksii Zhamoida; State University "Kyiv Aviation Institute"
Source: Self-asserted source
Hanna Radchenko

Formation of Product Promotion Strategies of Companies Producing Computer Games

2024-11-30 | Journal article
DOI: 10.25673/118135
Contributors: Olha Polous; Inna Mykhalchenko; Hanna Radchenko; Olena Lysenko; Kateryna Pysmenna
Source: Self-asserted source
Hanna Radchenko

ОСОБЛИВОСТІ МЕТОДОЛОГІЇ KANBAN ТА SCRUM ПРИ РЕАЛІЗАЦІЇ ПРИНЦИПІВ AGILE-МАРКЕТИНГУ

Економіка та суспільство
2023-04-25 | Journal article
DOI: 10.32782/2524-0072/2023-50-24
Contributors: Ганна Радченко; Тетяна Левковська; Аліна Соболєва
Source: check_circle
Crossref

MARKETING TRENDS OF THE E-COMMERCE MARKET FOR COMPUTER GAMES IN THE POST-PANDEMIC PERIOD

PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY
2022 | Journal article
DOI: 10.32782/2520-2200/2022-2-22
Part of ISSN: 2520-2200
Contributors: Hanna Radchenko; Olha Polous; National Aviation University; Hanna Radchenko; Bogdan Tsalko; National Aviation University; National Aviation University
Source: Self-asserted source
Hanna Radchenko
grade
Preferred source (of 3)‎

ОСОБЛИВОСТІ РОЗРОБКИ МАРКЕТИНГОВОЇ ПРОГРАМИ ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВОГО РИНКУ

Наукові інновації та передові технології
2022-07-11 | Journal article
DOI: 10.52058/2786-5274-2022-7(9)-158-168
Part of ISSN: 2786-5274
Contributors: Hanna Radchenko; Олена Казанська; Інна Михальченко; Ганна Радченко
Source: Self-asserted source
Hanna Radchenko

Formation of an Innovative Business Model of a Trade Organization in the Context of Economic Globalization,Формування інноваційної бізнес-моделі торговельної організації в умовах економічної глобалізації

Scientific Horizons
2021 | Journal article
DOI: 10.48077/scihor.24(6).2021.92-98
EID:

2-s2.0-85122075601

Part of ISSN: 27098877 26632144
Contributors: Hrynko, P.; Grinko, A.; Shtal, T.; Radchenko, H.; Pokolodna, M.
Source: Self-asserted source
Hanna Radchenko via Scopus - Elsevier

MARKETING INFORMATION SYSTEM IN THE CONDITIONS OF MODERN CONSUMPTION ECOSYSTEMS

Market Infrastructure
2021 | Journal article
DOI: 10.32843/infrastruct55-21
Contributors: Hanna Radchenko; Olena Kazanska; Viktoriia Khoroshykh
Source: check_circle
Crossref

THE IMPACT OF TRANSNATIONALIZATION ON THE GLOBAL CONSUMER MARKET

Baltic Journal of Economic Studies
2021-12-27 | Journal article
DOI: 10.30525/2256-0742/2021-7-5-268-276
Contributors: Tetiana Kniazieva; Anna Shevchenko; Hanna Radchenko; Olena Komova; Liliia Pankova
Source: check_circle
Crossref

impact of the transnationalization process on the consumer market of Ukraine

Linguistics and Culture Review
2021-11-29 | Journal article
DOI: 10.21744/lingcure.v5ns4.1903
Part of ISSN: 2690-103X
Contributors: Tetiana V. Kniazieva; Anna V. Shevchenko; Hanna A. Radchenko; Olena S. Komova; Liliia O. Pankova
Source: Self-asserted source
Hanna Radchenko
grade
Preferred source (of 2)‎

THEORETICAL ASPECTS OF RISK MANAGEMENT MODELS IN ECONOMICS, MARKETING, FINANCE AND ACCOUNTING

Financial and credit activity problems of theory and practice
2021-06-30 | Journal article
DOI: 10.18371/fcaptp.v3i38.237474
Contributors: Т. Косова; С. Смерічевський; А. Іващенко; Г. Радченко
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

DECENTRALIZATION IN UKRAINE VS MARKETING OF AREAS

PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY
2020 | Journal article
DOI: 10.32782/2520-2200/2020-2-12
Contributors: Svitlana Ramenska; Vikroriia Khoroshykh; Hanna Radchenko
Source: check_circle
Crossref

MARKETING POTENTIAL IN THE SYSTEM OF INNOVATIVE DEVELOPMENT OF THE NATIONAL ECONOMY

PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY
2020 | Journal article
DOI: 10.32782/2520-2200/2020-4-22
Contributors: Olena Burtseva; Hanna Radchenko; Viktor Sibruk
Source: check_circle
Crossref

THE THEORETICAL BASIS OF MARKETING INSTRUMENTATION FORMATION OF THE GREEN ECONOMY CONCEPTS DEVELOPMENT

Intellect XXІ
2020 | Journal article
DOI: 10.32782/2415-8801/2020-2.16
Part of ISSN: 2707-6164
Part of ISSN: 2415-8801
Source: Self-asserted source
Hanna Radchenko

CONTENT MARKETING AS AN EFFECTIVE COMPONENT OF BUSINESS PROMOTION

PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY
2019 | Journal article
DOI: 10.32782/2520-2200/2019-2-46
Part of ISSN: 2520-2200
Source: Self-asserted source
Hanna Radchenko

FORMATION OF APPROACHES TO MANAGEMENT OF MARKETING OF TERRITORIES ON THE BASIS OF THE THEORY OF CONSTRAINTS

PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY
2019 | Journal article
DOI: 10.32782/2520-2200/2019-4-59
Part of ISSN: 2520-2200
Source: Self-asserted source
Hanna Radchenko

Development Trends in The Pipe Market of Ukraine

Modern Economics
2019-12-23 | Journal article
DOI: 10.31521/modecon.V18(2019)-23
Contributors: H. Radchenko; O. Teslia
Source: check_circle
Crossref

Development Trends in The Pipe Market of Ukraine

Modern Economics
2019-12-23 | Journal article
Part of DOI: 10.31521/modecon.v18(2019)-23
Part of ISSN: 2521-6392
Source: Self-asserted source
Hanna Radchenko

The Transnational Corporations’ Activities and Their Impact on the Development of the Ukrainian Consumer Market: The Globalization Aspect

International Journal of Recent Technology and Engineering
2019-12-19 | Journal article
DOI: 10.35940/ijrte.d1015.1184s19
Part of ISSN: 2277-3878
Source: Self-asserted source
Hanna Radchenko

FEATURES AND MARKETING TRENDS OF DEVELOPMENT OF UKRAINIAN BEER INDUSTRY

PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY
2018 | Journal article
DOI: 10.32782/2520-2200/2018-6-32
Part of ISSN: 2520-2200
Source: Self-asserted source
Hanna Radchenko
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