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Scopus Author ID: 36672014800

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Employment (2)

University of Oulu: Oulu, FI

2020-01-01 to present | Professor, Brand marketing (Oulu Business School)
Employment
Source: Self-asserted source
Saila Saraniemi

University of Oulu: Oulu, FI

2009-11-01 to present | University lecturer (Marketing)
Employment
Source: Self-asserted source
Saila Saraniemi

Education and qualifications (2)

University of Joensuu: Joensuu, FI

2009 | D.Sc. (Econ. & Bus. Adm.)
Education
Source: Self-asserted source
Saila Saraniemi

University of Lapland: Rovaniemi, FI

2001 | M.Sc. Social sciences (Tourism studies)
Education
Source: Self-asserted source
Saila Saraniemi

Works (26)

Towards a holistic customer value approach in managing public health care services: a developers' view

International Journal of Public Sector Management
2023-01-19 | Journal article
DOI: 10.1108/IJPSM-03-2022-0080
Contributors: Hanna Komulainen; Satu Nätti; Saila Saraniemi; Pauliina Ulkuniemi
Source: check_circle
Crossref

Customer centricity in mobile banking: a customer experience perspective

International Journal of Bank Marketing
2019 | Journal article
DOI: 10.1108/IJBM-11-2017-0245
EID:

2-s2.0-85065442154

Part of ISBN:

02652323
Contributors: Komulainen, H.; Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Employee Engagement and Internal Branding: Two Sides of the Same Coin?

Corporate Reputation Review
2019 | Journal article
DOI: 10.1057/s41299-019-00090-0
EID:

2-s2.0-85074946587

Part of ISBN:

14791889 13633589
Contributors: Suomi, K.; Saraniemi, S.; Vähätalo, M.; Kallio, T.J.; Tevameri, T.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Engaging non-active consumers to use mobile financial services: A developed country perspective

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour
2019 | Book chapter
Part of DOI: 10.4324/9781351174466
EID:

2-s2.0-85061027090
Contributors: Komulainen, H.; Saraniemi, S.; Ulkuniemi, P.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Fintechs as service innovators - Understanding the service innovation stack

International Journal of e-Business Research
2019 | Journal article
DOI: 10.4018/IJEBR.2019010102
EID:

2-s2.0-85059779882

Part of ISBN:

1548114X 15481131
Contributors: Riikkinen, M.; Saraniemi, S.; Still, K.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

How perceived value drives the use of mobile financial services apps

International Journal of Information Management
2019 | Journal article
DOI: 10.1016/j.ijinfomgt.2018.08.014
EID:

2-s2.0-85053882434

Part of ISBN:

02684012
Contributors: Karjaluoto, H.; Shaikh, A.A.; Saarijärvi, H.; Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Reducing health inequalities trough digital options in mental health: A physician’s perspective

Health Marketing Quarterly
2019 | Journal article
DOI: 10.1080/07359683.2019.1575059
EID:

2-s2.0-85063257336

Part of ISBN:

15450864 07359683
Contributors: Taiminen, H.M.; Saraniemi, S.; Joffe, G.; Stenberg, J.-H.; Parkinson, J.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

The development of a destination brand identity: a story of stakeholder collaboration

Current Issues in Tourism
2019 | Journal article
DOI: 10.1080/13683500.2017.1369496
EID:

2-s2.0-85028553195

Part of ISBN:

13683500
Contributors: Saraniemi, S.; Komppula, R.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Acceptance of Online Health Services for Self-Help in the Context of Mental Health: Understanding Young Adults’ Experiences

Journal of Technology in Human Services
2018 | Journal article
DOI: 10.1080/15228835.2018.1426081
EID:

2-s2.0-85041513838

Part of ISBN:

15228991 15228835
Contributors: Taiminen, H.; Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Antecedents and consequences of destination brand love — A case study from Finnish Lapland

Tourism Management
2018 | Journal article
DOI: 10.1016/j.tourman.2018.01.003
EID:

2-s2.0-85044675083

Part of ISBN:

02615177
Contributors: Aro, K.; Suomi, K.; Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

End-customer value restructuring the financial service supply chain

Marketing Intelligence and Planning
2018 | Journal article
DOI: 10.1108/MIP-11-2017-0320
EID:

2-s2.0-85049654255

Part of ISBN:

02634503
Contributors: Komulainen, H.; Saraniemi, S.; Ulkuniemi, P.; Ylilehto, M.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Incorporating digital self-services into integrated mental health care: a physician’s perspective

European Journal of Marketing
2018 | Journal article
DOI: 10.1108/EJM-02-2017-0158
EID:

2-s2.0-85055448724

Part of ISBN:

03090566
Contributors: Taiminen, H.S.M.; Saraniemi, S.; Parkinson, J.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

The roles of business partners in corporate brand image co-creation

Journal of Product and Brand Management
2018 | Journal article
DOI: 10.1108/JPBM-01-2016-1089
EID:

2-s2.0-85042105706

Part of ISBN:

10610421
Contributors: Törmälä, M.; Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

The strategic hybrid orientation and brand performance of B2B SMEs

Journal of Small Business and Enterprise Development
2017 | Journal article
DOI: 10.1108/JSBED-11-2016-0171
EID:

2-s2.0-85027374806

Part of ISBN:

14626004
Contributors: Anees-ur-Rehman, M.; Saraniemi, S.; Ulkuniemi, P.; Hurmelinna-laukkanen, P.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Categorizing humorous employer brand message in a small company's online job ads

Corporate Reputation Review
2016 | Journal article
DOI: 10.1057/s41299-016-0003-2
EID:

2-s2.0-85011017711

Part of ISBN:

14791889 13633589
Contributors: Oikarinen, E.-L.; Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Feasibility of digital footprint data for health analytics and services: an explorative pilot study

BMC Medical Informatics and Decision Making
2016 | Journal article
DOI: 10.1186/s12911-016-0378-0
EID:

2-s2.0-84994407053

Part of ISBN:

14726947
Contributors: Harjumaa, M.; Saraniemi, S.; Pekkarinen, S.; Lappi, M.; Similä, H.; Isomursu, M.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Analysis of content creation in social media by B2B companies

Journal of Business and Industrial Marketing
2015 | Journal article
DOI: 10.1108/JBIM-05-2013-0118
EID:

2-s2.0-84930854774

Part of ISBN:

08858624
Contributors: Huotari, L.; Ulkuniemi, P.; Saraniemi, S.; Mäläskä, M.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Barriers to the use of mobile sales force automation systems: A salesperson’s perspective

Journal of Systems and Information Technology
2015 | Journal article
DOI: 10.1108/JSIT-09-2014-0068
EID:

2-s2.0-84929909181

Part of ISBN:

17588847 13287265
Contributors: Sinisalo, J.; Karjaluoto, H.; Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Crisis communication in key account relationships

Corporate Communications
2014 | Journal article
DOI: 10.1108/CCIJ-08-2012-0056
EID:

2-s2.0-84923275811

Part of ISBN:

13563289
Contributors: Nätti, S.; Rahkolin, S.; Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Intradepartmental faculty mentoring in teaching marketing

Journal of Marketing Education
2012 | Journal article
DOI: 10.1177/0273475311420245
EID:

2-s2.0-84859222374

Part of ISBN:

02734753 15526550
Contributors: Tähtinen, J.; Mainela, T.; Nätti, S.; Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

From destination image building to identity-based branding

International Journal of Culture, Tourism and Hospitality Research
2011 | Journal article
DOI: 10.1108/17506181111156943
EID:

2-s2.0-84986097725

Part of ISBN:

17506182
Contributors: Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Network actors' participation in B2B SME branding

Industrial Marketing Management
2011 | Journal article
DOI: 10.1016/j.indmarman.2011.09.005
EID:

2-s2.0-82555169776

Part of ISBN:

00198501
Contributors: Mäläskä, M.; Saraniemi, S.; Tähtinen, J.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Problematizing the concept of tourism destination: An analysis of different theoretical approaches

Journal of Travel Research
2011 | Journal article
DOI: 10.1177/0047287510362775
EID:

2-s2.0-79952339320

Part of ISBN:

15526763 00472875
Contributors: Saraniemi, S.; Kylänen, M.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Corporate brand building in different stages of small business growth

Journal of Brand Management
2010 | Journal article
DOI: 10.1057/bm.2010.34
EID:

2-s2.0-78650055382

Part of ISBN:

1350231X 14791803
Contributors: Juntunen, M.; Saraniemi, S.; Halttu, M.; Tähtinen, J.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

Destination brand identity development and value system

Tourism Review
2010 | Journal article
DOI: 10.1108/16605371011061624
EID:

2-s2.0-84887434280

Part of ISBN:

17598451 16605373
Contributors: Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier

From familiarity tours to media representations: Finland in the British press

Tourism Analysis
2009 | Journal article
DOI: 10.3727/108354209789116565
EID:

2-s2.0-84908077250

Part of ISBN:

19433999 10835423
Contributors: Saraniemi, S.
Source: Self-asserted source
Saila Saraniemi via Scopus - Elsevier
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