Personal information

Uzbekistan, Iraq, Ghana, Czech Republic, Morocco

Biography

Abdul Bashiru is a Faculty member at the School of Management and Economics, University of Kurdistan Hewlêr (UKH), Erbil. He holds a PhD focused on Marketing Management from Tomas Bata University in Zlin, Czech Republic. He is currently an External Examiner at the University of Professional Studies Accra (UPSA), Ghana, and a Visiting Professor at Universidad de las Américas Puebla (UDLAP), Mexico. Before joining UKH, Jibril worked at several reputable international universities: Tomas Bata University in Zlin (Europe), International University of Rabat (Africa), and most recently, Westminster International University in Tashkent, an accredited institution of the University of Westminster, UK (Asia). His expertise encompasses technology adoption, Fintech, social media analytics, service marketing, brand management, and sustainable e-tourism. He leads research teams across Europe, Asia, and Africa, contributing to notable projects like the Fair Work initiative between the University of Oxford and the International University of Rabat, Morocco.
Passionate about leveraging data mining techniques and quantitative research methods to extract intelligence for enhanced business decision-making, particularly in emerging and developing economies, Jibril's work appears in reputable ABS/ABDC journals and book chapters (in springer), with presentations at several international conferences worldwide. He has over 70 publications in leading ABS/ABDC-listed journals and WoS/Scopus-listed conference proceedings. Notably, his research outcomes have made significant contributions to impactful journals such as the International Journal of Information Management, International Journal of Consumer Studies, Service Sciences, and Cogent Business & Management, among others. His active participation and presentations at numerous international scientific conferences were hosted in countries including the USA, UK, France, Germany, and Saudi Arabia further evidence his research impact. He serves as Associate Editor for Cogent Business and Management, Editorial Review Board Member for the International Journal of Neuroscience and Neuroinformatics, and Sectional Editor for Current Social Sciences.

Activities

Employment (5)

University of Kurdistan Hewler: Erbil, IQ

2024-01-07 to present | Assistant Professor (School of Management and Economics)
Employment
Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D.

International University of Rabat: Salé, MA

2021-10-01 to 2033-08-31 | Assistant Professor (Marketing and Strategy)
Employment
Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D.

Westminster International University in Tashkent: Tashkent, UZ

2023-09-01 to 2024-08-31 | Senior Lecturer (Management and Marketing)
Employment
Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D.

Tomas Bata University in Zlín: Zlín, CZ

2018-09-01 to 2021-11-30 | Graduate Assistant (Management and Marketing)
Employment
Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D.

Ghana Education Service: SUMA-AHENKRO, BONO REGION, GH

2012-09-01 to 2016-08-31 | Subject Tutor (Business )
Employment
Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D.

Education and qualifications (1)

Tomas Bata University in Zlín: Zlín, CZ

2018-09-01 to present | PhD Candidate (Management and Marketing)
Education
Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D.

Professional activities (1)

Tomas Bata University in Zlín: Zlin, Czech Republic, CZ

2018-09-01 to present | Seminar Teacher (Management and Marketing)
Invited position
Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D.

Funding (1)

Internal Grant Agency of FaME through Tomas Bata University in Zlín,

2019-01 to 2022-12 | Grant
Tomas Bata University in Zlin (Zlin, Czech Republic, CZ)
GRANT_NUMBER:

No. IGA/FaME/2019/008 and IGA/FaME/2020/002

Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D.

Works (50 of 52)

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Unveiling key drivers for social robot adoption in the hospitality sector: Two-phase confirmatory factor analysis and structural equation modeling approach

Data in Brief
2025-04 | Journal article
Contributors: Rashmi Ranjan Panigrahi; Judit Oláh; Subhodeep Mukherji; Abdul Bashiru Jibril; Kiran Cotha
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Crossref

Understanding the Determinants of Secondhand Goods Buying Decisions: A Young Adult Consumers’ Perspective

Service Science
2024-12 | Journal article
Contributors: Abdul Bashiru Jibril; John Amoah; Sulemana Bankuoru Egala; Michael Amponsah Odei
Source: check_circle
Crossref

A socio-economic analysis of the adoption of the sharing economy

Cogent Economics & Finance
2024-12-31 | Journal article
Contributors: Frederick Pobee; Ernest Mensah Abraham; Abdul Bashiru Jibril
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Crossref

Breaking boundaries: unveiling hurdles in embracing internet banking services in Sub-Saharan Africa

Cogent Economics & Finance
2024-12-31 | Journal article
Contributors: Abdul Bashiru Jibril; Frederick Pobee; Saikat Gochhait; Ritesh Chugh
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Crossref

Digital influence: a multi-group analysis of purchasing pattern among women in the context of working and non-working lifestyles

Cogent Business & Management
2024-12-31 | Journal article
Contributors: Abdul Bashiru Jibril; Abigail Padi
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Crossref

Digital transformation in an emerging economy: exploring organizational drivers

Cogent Social Sciences
2024-12-31 | Journal article
Contributors: Sulemana B. Egala; John Amoah; Abdul Bashiru Jibril; Robert Opoku; Emmanuel Bruce
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Crossref

Environment and development: analysing the impact of diplomatic relations and governance challenges in countering Chinese Involvement in Illegal gold mining in Ghana

Cogent Social Sciences
2024-12-31 | Journal article
Contributors: Richmond Yeboah; Emmanuel Tenkorang; Ophelia Mensah; Abdul Bashiru Jibril
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Crossref

Intellectual progression of green service research: a bibliometric examination and avenues for future research

Cogent Social Sciences
2024-12-31 | Journal article
Contributors: Oluwatobi A. Ogunmokun; Juliet E. Ikhide; Christian Nedu Osakwe; Abdul Bashiru Jibril
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Crossref

Reassessing customer trust and privacy concerns in omnichannel customer experience

Cogent Business & Management
2024-12-31 | Journal article
Contributors: Hadiqa Riaz; Hassaan Ahmed; Abdul Bashiru Jibril
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Crossref

Factors Affecting Knowledge Sharing of Accountants during the COVID-19 Pandemic: Insights from Vietnam

Current Social Sciences
2024-12-06 | Journal article
Contributors: Thien To Hong; Tri Ho Thanh; Chung Dao Van; Abdul Bashiru Jibril
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Crossref

The Interconnections Between CSR, Financial Management, and Sustainability in Service Sector SMEs

Journal of Tourism and Services
2024-12-04 | Journal article
Contributors: Adela Poliakova; Iveta Hamarneh; Abdul Bashiru Jibril; Eva Kicová
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Crossref

The Influence of Market Competition on SMEs’ Performance in Emerging Economies: Does Process Innovation Moderate the Relationship?

Economies
2024-10-22 | Journal article
Contributors: Solomon Abekah Keelson; Juraj Cúg; John Amoah; Zora Petráková; Jacob Odei Addo; Abdul Bashiru Jibril
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Revisiting the Facilitators of Social Media Adoption within the Tourism Sector: An Empirical Investigation in an Emerging Economy

Current Social Sciences
2024-10-15 | Journal article
Contributors: Abdul Bashiru Jibril; Sulemana Bankuoru Egala; Solomon Abekah Keelson; John Amoah; Emmanuel Bruce
Source: check_circle
Crossref

Impact of Board Committee Characteristics on Social Sustainability Reporting in Sub-Saharan Africa: The Moderating Role of Institutional Ownership

Journal of Risk and Financial Management
2024-07-14 | Journal article
Contributors: Marshall Wellington Blay; Prosper Kweku Hoeyi; Ebenezer Agyemang Badu; Abdul Bashiru Jibril
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THE IMPACT OF PROCUREMENT TRAINING ON PROCUREMENT PROCESS EFFICIENCY AND ORGANIZATIONAL PERFORMANCE: A PLS-SEM ANALYSIS

International Journal of Entrepreneurial Knowledge
2024-06-27 | Journal article
Contributors: Eric Boafo Dadzie; John Amoah; Sulemana Bankuoru Egala; Solomon Abekah Keelson; Abdul Jibril Bashrisu
Source: check_circle
Crossref

Impact of Board Committee Characteristics on Social Sustainability Reporting in Sub-Saharan Africa: Moderating Role of Institutional Ownership

2024-06-14 | Preprint
Contributors: Marshall Wellington Blay; Prosper Kweku Hoeyi; Ebenezer Agyemang Badu; Abdul Bashiru Jibril
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Cultural values and voice as determinants of customers' marketing research cooperation: A fuzzy set perspective

International Journal of Consumer Studies
2024-05 | Journal article
Contributors: Christian Nedu Osakwe; Oluwatobi A. Ogunmokun; Ogechi Adeola; Abdul Bashiru Jibril
Source: check_circle
Crossref

Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory

Journal of Foodservice Business Research
2024-01-02 | Journal article
Contributors: Abdul Bashiru Jibril; Daniel Edem Adzovie
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Crossref

FACTORS INFLUENCING STUDENTS’ PATRONAGE OF FAST FOOD DELIVERY SERVICES AMONG UNIVERSITY STUDENTS IN CAPE COAST, GHANA: A QUALITATIVE APPROACH

2023 | Conference paper
Contributors: Daniel Edem Adzovie; Rita Holm Adzovie; Cleophas Attor; Abdul Bashiru Jibril
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Crossref

Assessment of the effects of Covid-19 pandemic on the prospects of e-learning in higher learning institutions: The mediating role of academic innovativeness and technological growth

Cogent Education
2022-12-31 | Journal article
Contributors: Daniel Edem Adzovie; Abdul Bashiru Jibril
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Crossref

Towards understanding tourist revisit of zoo attraction: Evidence from the Czech Republic

Cogent Social Sciences
2022-12-31 | Journal article
Contributors: Mohsin Javed; Zuzana Tučková; Abdul Bashiru Jibril
Source: check_circle
Crossref

A strategic framework for developing sustainable value propositions

Problems and Perspectives in Management
2022-12-13 | Journal article
Contributors: Adwoa Yeboaa Owusu Yeboah; Abdul Bashiru Jibril; Petr Novak
Source: check_circle
Crossref

Does brand personality mediate the link between social media usage and customer buying decisions on telecommunication’s products and services? Evidence from Ghana

Innovative Marketing
2022-08-16 | Journal article
Contributors: Cleophas Attor; Abdul Bashiru Jibril; Miloslava Chovancová
Source: check_circle
Crossref

BARRIERS OF SMES’ SUSTAINABILITY IN SUB-SAHARAN AFRICA: A PLS-SEM APPROACH

International Journal of Entrepreneurial Knowledge
2021-06-30 | Journal article
Contributors: John Amoah; Abdul Bashiru Jibril; Bayuasi Nammei Luki; Michael Amponsah Odei; Charles Yawson
Source: check_circle
Crossref

Decision science: a multi-criteria decision framework for enhancing an electoral voting system

Systems Science & Control Engineering
2021-01-01 | Journal article
Contributors: Raphael Kwaku Botchway; Abdul Bashiru Jibril; Zuzana Komínková Oplatková; Roman Jasek; Michael Adu Kwarteng
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Crossref

Social Media as a Promotional Tool Towards SME’s Development: Evidence from the Financial Industry in a Developing Economy

Cogent Business & Management
2021-01-01 | Journal article
Contributors: John Amoah; Abdul Bashiru Jibril; umair Akram
Source: check_circle
Crossref

AN EMPIRICAL ANALYSIS OF “BRAND POPULARITY” ON SECOND-HAND PRODUCTS: A PERSPECTIVE FROM INTERNATIONAL STUDENTS IN THE CZECH REPUBLIC

2020 | Conference paper
Contributors: Miloslava Chovancova; Abdul Jibril; Michael Kwarteng; Daniel Adzovie; John Amoah
Source: check_circle
Crossref

Customers' perception of cybersecurity threats toward e-banking adoption and retention: A conceptual study

Proceedings of the 15th International Conference on Cyber Warfare and Security, ICCWS 2020
2020 | Conference paper
EID:

2-s2.0-85083400987

Contributors: Jibril, A.B.; Kwarteng, M.A.; Chovancova, M.; Denanyoh, R.
Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D. via Scopus - Elsevier

Factors Driving the Adoption of Mobile Banking App: An Empirical Assessment in the Less Digitalized Economy

2020 | Book chapter
Contributors: Alex Ntsiful; Michael Adu Kwarteng; Abdul Bashiru Jibril; Boris Popesko; Michal Pilik
Source: check_circle
Crossref

Impact of security and trust as factors that influence the adoption and use of digital technologies that generate, collect and transmit user data

Proceedings of the 15th International Conference on Cyber Warfare and Security, ICCWS 2020
2020 | Conference paper
EID:

2-s2.0-85083381033

Contributors: Nwaiwu, F.; Kwarteng, M.A.; Jibril, A.B.; Burita, L.; Pilik, M.
Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D. via Scopus - Elsevier

Online Identity Theft on Consumer Purchase Intention: A Mediating Role of Online Security and Privacy Concern

2020 | Book chapter
Contributors: Abdul Bashiru Jibril; Michael Adu Kwarteng; Fortune Nwaiwu; Christina Appiah-Nimo; Michal Pilik; Miloslava Chovancova
Source: check_circle
Crossref

The Influence of Price Comparison Websites on Online Switching Behavior: A Consumer Empowerment Perspective

2020 | Book chapter
Contributors: Michael Adu Kwarteng; Abdul Bashiru Jibril; Elsamari Botha; Christian Nedu Osakwe
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Crossref

Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country

Innovative Marketing
2020-12-29 | Journal article
Contributors: John Amoah; Abdul Bashiru Jibril
Source: check_circle
Crossref

Antecedents of employee wellbeing in the banking sector: the moderating role of working environment

Problems and Perspectives in Management
2020-12-22 | Journal article
Contributors: Saba Gulzar; Shagufta Ghauri; Zuhair Abbas; Kanwal Hussain; Abdul Bashiru Jibril
Source: check_circle
Crossref

Do socio-economic factors impede the engagement in online banking transactions? Evidence from Ghana

Banks and Bank Systems
2020-10-21 | Journal article
Contributors: Abdul Bashiru Jibril; Michael Adu Kwarteng; Miloslava Chovancová; Jurgen Bode
Source: check_circle
Crossref

The Role of Social Media on Tourists’ Behavior: An Empirical Analysis of Millennials from the Czech Republic

Sustainability
2020-09-18 | Journal article
Contributors: Mohsin Javed; Zuzana Tučková; Abdul Bashiru Jibril
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Crossref
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Motivation among travel agents in India: The moderating role of employee’s expertise and marital status

Problems and Perspectives in Management
2020-07-03 | Journal article
Contributors: Sandeep Kumar Dey; Khurram Ajaz Khan; Zuzana Tučkova; Abdul Bashiru Jibril
Source: check_circle
Crossref

Motivational Factors Towards Fast-Food Joint Selection in Under-Developed Country Setting: A Partial Least Square and Structural Equation Modeling (PLS-SEM) Approach

Cogent Social Sciences
2020-01 | Journal article
Contributors: Daniel Edem Adzovie; Abdul Bashiru Jibril; Guangchao Charles Feng
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Crossref
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Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana

Sustainability
2020-01-23 | Journal article
Contributors: Abdul Bashiru Jibril; Michael Adu Kwarteng; Michal Pilik; Elsamari Botha; Christian Nedu Osakwe
Source: check_circle
Crossref

Deductions from a Sub-Saharan African Bank’s Tweets: A sentiment analysis approach

Cogent Economics & Finance
2020-01-01 | Journal article
Contributors: Raphael Kwaku Botchway; Abdul Bashiru Jibril; Zuzana Komínková Oplatková; Miloslava Chovancová; David McMillan
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Examining the impact of abusive supervision on employees’ psychological wellbeing and turnover intention: The mediating role of intrinsic motivation

Cogent Business & Management
2020-01-01 | Journal article
Contributors: Kanwal Hussain; Zuhair Abbas; Saba Gulzar; Abdul Bashiru Jibril; Altaf Hussain; Pantea Foroudi
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Crossref

The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory

Cogent Business & Management
2020-01-01 | Journal article
Contributors: Abdul Bashiru Jibril; Michael Adu Kwarteng; Raphael Kwaku Botchway; Jürgen Bode; Miloslava Chovancova; Len Tiu Wright
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Crossref

Internet-Based Channel Orientation for Domesticated Services Firm: Some Drivers and Consequences

2019 | Book chapter
Contributors: Michael Adu Kwarteng; Abdul Bashiru Jibril; Fortune Nwaiwu; Michal Pilik; Maged Ali
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The nexus between social media engagement and local e-government participation for accelerated growth: A conceptual study

Proceedings of the European Conference on e-Government, ECEG
2019 | Conference paper
EID:

2-s2.0-85075291742

Contributors: Vykydalova, N.; Jibril, A.B.; Pilik, M.; Kwarteng, M.A.
Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D. via Scopus - Elsevier

The role of the social media brand community on consumers' purchasing attitude

Proceedings of the 6th European Conference on Social Media, ECSM 2019
2019 | Conference paper
EID:

2-s2.0-85069971135

Contributors: Bashiru Jibril, A.; Adu Kwarteng, M.; Chovancova, M.; Vykydalova, N.
Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D. via Scopus - Elsevier

THE THEORY OF PLANNED BEHAVIOR TOWARD ORGANIC FOOD IN VIETNAM: THE MODERATION OF ENVIRONMENTAL CONCERN

2019 | Conference paper
Contributors: Hung Cuong Hoang; Thi Que Huong Hoang; Miloslava Chovancová; Abdul Bashiru Jibril
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Crossref

‘SHOULD I PURCHASE OR NOT’? A LITERATURE REVIEW OF COUNTRY-OF-ORIGIN EFFECT ON THE USE OF DOMESTIC BRAND

2019 | Conference paper
Contributors: Abdul Bashiru Jibril; Michael Adu Kwarteng; Miloslava Chovancová; Richard Denanyoh; Victor Kwarteng Owusu; Hung Cuong Hoang
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The Influence of Selected Factors on the Use of Herbal Products

Journal of Competitiveness
2019-12-31 | Journal article
Contributors: Abdul Bashiru Jibril; Michael Adu Kwarteng; Miloslava Chоvancοva; Richard Denanyoh
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Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market

Oeconomia Copernicana
2019-12-29 | Journal article
Contributors: Abdul Bashiru Jibril; Michael Adu Kwarteng; Christina Appiah-Nimo; Michal Pilik
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Crossref

Consumer perception of social media marketing of online second-hand goods: Do risks matter?

6th European Conference on Social Media, ECSM 2019; Brighton; United Kingdom
2019-06-13 | Conference paper
EID:

2-s2.0-85069958411

Source: Self-asserted source
Abdul Bashiru Jibril, Ph.D.
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Peer review (1 review for 1 publication/grant)

Review activity for Journal of financial services marketing. (1)