Personal information

International Business, Global Strategy, Entrepreneurship
Brazil, Ireland

Biography

Assistant Professor in Management at University of Galway, Ireland. Doctor in Business Administration at University of Agder (2021) and ESPM (2020). Master of International Business at ESPM (2016) and Bachelor of International Relations at Pontifícia Universidade Católica de São Paulo (2010). Research focused on global strategy, international business, and entrepreneurship.

Activities

Employment (7)

Ollscoil na Gaillimhe – University of Galway: Galway, IE

2023-08-21 to present | Assistant Professor in Management (J.E. Cairnes School of Business & Economics)
Employment
Source: Self-asserted source
Vanessa P. G. Bretas

Dublin City University: Dublin, IE

2022-10-01 to 2023-08-20 | Assistant Professor in Global Strategy (DCU Business School)
Employment
Source: Self-asserted source
Vanessa P. G. Bretas

University of Galway: Galway, Galway, IE

2021-09-01 to 2022-09-30 | Postdoctoral Researcher (J. E. Cairnes School of Business & Economics)
Employment
Source: Self-asserted source
Vanessa P. G. Bretas

Associação Brasileira de Franchising: Sao Paulo, São Paulo, BR

2013-08-06 to 2019-08-16 | Manager (Business Intelligence)
Employment
Source: Self-asserted source
Vanessa P. G. Bretas

Associação Brasileira da Indústria de Produtos para Animais de Estimação: São Paulo, São Paulo, BR

2011-08-01 to 2013-08-05 | Coordinator (Business Intelligence)
Employment
Source: Self-asserted source
Vanessa P. G. Bretas

International Quality and Productivity Center: São Paulo, SP, BR

2010-12 to 2011-11 | Conference producer
Employment
Source: Self-asserted source
Vanessa P. G. Bretas

American Chamber of Commerce for Brazil: São Paulo, São Paulo, BR

2010-01-05 to 2010-11-30 | Assistant (Trade Intelligence)
Employment
Source: Self-asserted source
Vanessa P. G. Bretas

Education and qualifications (5)

University of Agder: Kristiansand, Vest-Agder, NO

2018-11-01 to 2021-05 | PhD in Business Administration (School of Business and Law)
Education
Source: Self-asserted source
Vanessa P. G. Bretas

Escola Superior de Propaganda e Marketing: Sao Paulo, SP, BR

2017-02-01 to 2020-12-14 | PhD (International Business)
Education
Source: Self-asserted source
Vanessa P. G. Bretas

Escola Superior de Propaganda e Marketing: Sao Paulo, SP, BR

2015-02-01 to 2016-11-30 | Master (International Business)
Education
Source: Self-asserted source
Vanessa P. G. Bretas

Fundação Instituto de Administração: Sao Paulo, SP, BR

2011-04-11 to 2012-11-01 | Specialization (Market Intelligence)
Education
Source: Self-asserted source
Vanessa P. G. Bretas

Pontifícia Universidade Católica de São Paulo: Sao Paulo, SP, BR

2006-07-01 to 2010-06-30 | Bachelor (International Relations)
Education
Source: Self-asserted source
Vanessa P. G. Bretas

Professional activities (2)

Academy of International Business: MI, MI, US

Membership
Source: Self-asserted source
Vanessa P. G. Bretas

Centre for Entrepreneurial Growth and Scaling: Galway, Galway, IE

2021-09 to present | Member
Service
Source: Self-asserted source
Vanessa P. G. Bretas

Funding (2)

PhD

2017-03 to 2021-03 | Grant
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (São Paulo, São Paulo, BR)
GRANT_NUMBER:

Prosup / PDSE (Finance code 001)

Source: Self-asserted source
Vanessa P. G. Bretas

Master

2015 to 2017 | Grant
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (São Paulo, São Paulo, BR)
GRANT_NUMBER:

Prosup

Source: Self-asserted source
Vanessa P. G. Bretas

Works (12)

Do stakeholders matter in entry mode decisions? An investigation of international franchise governance mode choice

Journal of Business Research
2024-05 | Journal article
Contributors: Vanessa P.G. Bretas; Jefferson R.B. Galetti; Ilan Alon; Thelma Valéria Rocha
Source: check_circle
Crossref

Greenfield FDI attractiveness index: a machine learning approach

Competitiveness Review: An International Business Journal
2022-12-19 | Journal article
Part of ISSN: 1059-5422
Part of ISSN: 1059-5422
Source: Self-asserted source
Vanessa P. G. Bretas

Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic

Internext
2022-03-17 | Journal article
Contributors: Thelma Valéria Rocha; Vanessa P. G. Bretas; Márcio Fonseca; Cássia Aparecida Pizani; Angela Satiko Yojo
Source: check_circle
Crossref

Bibliometric review on FDI attractiveness factors

European J. of International Management
2021 | Journal article
Part of ISSN: 1751-6757
Part of ISSN: 1751-6765
Source: Self-asserted source
Vanessa P. G. Bretas

Entry and governance modes in international franchising: A case study

International Journal of Logistics Systems and Management
2021 | Journal article
EID:

2-s2.0-85102172490

Part of ISSN: 17427975 17427967
Contributors: Bretas, V.P.G.; Rocha, T.V.; Galhanone, R.F.; Rossi, G.B.
Source: Self-asserted source
Vanessa P. G. Bretas via Scopus - Elsevier

Franchising research on emerging markets: Bibliometric and content analyses

Journal of Business Research
2021-09 | Journal article
Part of ISSN: 0148-2963
Source: Self-asserted source
Vanessa P. G. Bretas

International governance mode choice: Evidence from Brazilian franchisors

Journal of International Management
2021-06 | Journal article
Part of ISSN: 1075-4253
Source: Self-asserted source
Vanessa P. G. Bretas

Franchising in Brazil: foreign entrants build a presence

Journal of Business Strategy
2020 | Journal article
EID:

2-s2.0-85090944268

Part of ISSN: 02756668
Contributors: Bretas, V.P.G.; Alon, I.
Source: Self-asserted source
Vanessa P. G. Bretas via Scopus - Elsevier

Governance modes in international franchise networks: Partner selection and relationships,Modos de governança em redes de franquias internacionalizadas: Seleção de parceiros e relacionamentos

Revista Brasileira de Marketing
2020 | Journal article
EID:

2-s2.0-85091749578

Part of ISSN: 21775184
Contributors: Bretas, V.P.G.; Rocha, T.V.; Spers, E.E.; de Resende Melo, P.L.
Source: Self-asserted source
Vanessa P. G. Bretas via Scopus - Elsevier

The impact of COVID-19 on franchising in emerging markets: An example from Brazil

Global Business and Organizational Excellence
2020 | Journal article
EID:

2-s2.0-85087154054

Part of ISSN: 19322062 19322054
Contributors: Bretas, V.P.G.; Alon, I.
Source: Self-asserted source
Vanessa P. G. Bretas via Scopus - Elsevier

Fatores Relacionados a Internacionalização das Redes de Franquias Brasileiras: Dispersão Geográfica e Pertencimento a Grupos

Internext
2019-01-02 | Journal article
Contributors: Vanessa Pilla Bretas; Jefferson Ricardo Galetti; Thelma Valéria Rocha
Source: check_circle
Crossref

O PAPEL DOS PARCEIROS LOCAIS E REDE DE RELACIONAMENTOS NO PROCESSO DE INTERNACIONALIZAÇÃO: O CASO iGUi PISCINAS

FACEF Pesquisa
2016-05-01 | Journal article
Source: Self-asserted source
Vanessa P. G. Bretas

Peer review (4 reviews for 2 publications/grants)

Review activity for Journal of international management. (2)
Review activity for Journal of world business (2)