Javier Casanoves-Boix (0000-0001-6993-8708)

Personal information

Biography

Dr Javier Casanoves-Boix is a Lecturer in Marketing at the Faculty of Economics, University of Valencia, Spain. His research interests focus on Marketing and Branding. He has published several articles in academic journals (such as European Journal of Management and Business Economics, Revista de Investigación Educativa, International Visual Culture Review, European Public & Social Innovation Review, and UCJC Business and Society Review, among others) and is the author of books and several book chapters related to his field of research in peer-reviewed publishers (such as Tirant lo Blanch, Thomson Reuters Aranzadi, Dykinson, Peter Lang, and Egregius, among others).

Activities

Collapse all

Brand equity applied to the FMCG industry before and during the covid-19 pandemic: A case study of private label products in Ireland

European Public & Social Innovation Review

2025-02-20 | Journal article

DOI: 10.31637/epsir-2025-1715

Contributors: Javier Casanoves-Boix; Ana Cruz-García; Sonia García-Lafuente

Javier Casanoves-Boix

https://orcid.org/0000-0001-6993-8708

Personal information

Emails & domains

Verified email addresses

Verified email domains

Websites & social links

Other IDs

Keywords

Countries

Biography

Activities

Works (33)

Brand equity applied to the FMCG industry before and during the covid-19 pandemic: A case study of private label products in Ireland

Brand equity in higher education: Challenges and possible strategies for Spanish public universities

Female lecturers' loyalty drivers in Spanish public universities

Importance of building brand equity among private university students in El Salvador

La diversidad en los influencers virtuales: estudio exploratorio sobre su participación en redes sociales

La imagen digital potenciada por la inteligencia artificial: estudio exploratorio sobre los influencers virtuales

La intervención de la inteligencia artificial ChatGPT en la trasferencias del conocimiento

Legislación universitaria y lealtad de los estudiantes según el sexo como claves para construir marca educativa de ámbito público en México

Los efectos de la percepción de la morfología de los influencers virtuales en la predisposición para interactuar de los cibernautas

Natural language processing: An overview of models, transformers and applied practices

Students' insights on brand preference: effects of brand equity mediated by brand value in private universities of Peru

Understanding the importance of brand equity on higher education: an empirical study of Irish public universities

Universitarios de la generación centennials frente a la inteligencia artificial: aceptación, uso y actitud

Valor de marca o no, esa es la cuestión. Caso de estudio de las universidades de México

Human-like virtual influencers: human perceptions and attitudes towards an emerging phenomenon

Social media impact on international sports events related to the brand Spain: a comparison between inner versus outside events

Bullying, Ciberbullying y lealtad de marca en la construcción de lovemark educativa por parte de los estudiantes de Formación Profesional privada en España

Innovación docente en la enseñanza de métodos alternativos de resolución de conflictos: role playing y gamificación

Prácticas de innovación docente en Ciencias Sociales: Experiencias en el aula

The digital promotion of sustainable consumption in the G2C relationship

The perception of employees in the construction of university brand: Spanish context case study

Website management applied to the tourism industry: Vueling airlines case study

Educational Branding in private Spanish universities: Building brands that the public fall in love with

The perception of educational brand capital in the Spanish context: a proposal for measurement with internal stakeholders

Brand management in higher education: an empirical study through the agents involved

Is it possible to build university brand with the 140 characters in a tweet?

Perceived quality as a key to building educational brand through university lecturers

Aproximación teórica de los elementos del capital de marca: Características, medición e implicaciones estratégicas

¿Por qué las instituciones de educación superior deben apostar por la marca?

Fundamentos de Branding: claves para construir marcas poderosas

La importancia de percibir notoriedad e imagen de marca entre el personal de servicios de universidad

Student loyalty as a key variable to build university brand capital

Digital management in tourism: E-business strategies applied to the air service