Yioula Melanthiou (0000-0002-1551-9820)

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Biography

Yioula Melanthiou is an Assistant Professor of Marketing at the Cyprus University of Technology, Department of Communication and Marketing. She earned her PhD in Marketing from the University of Manchester, UK, and has been a part of academia since 2004. She has held positions such as Head of the Department and Director of Doctoral Studies at the University of Nicosia. Her academic background includes teaching Marketing at various levels and mentoring doctoral students. Her primary research focuses on Augmented Reality (AR), Social Media Marketing, and Consumer Behavior, with an extensive record of presentations and publications in these fields. In addition to her academic roles, she has also contributed as a Research Director and Marketing Consultant at a multinational company.

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Cyprus University of Technology: Limassol, CY

2022-07-01 to present | Assistant Professor (Department of Public Communication)

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Yioula Melanthiou

https://orcid.org/0000-0002-1551-9820

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Biography

Activities

Employment (7)

Cyprus University of Technology: Limassol, CY

University of Nicosia: Nicosia, CY

Cyprus University of Technology: Limassol, CY

Open University of Cyprus: Nicosia, CY

Government of the Republic of Cyprus Productivity Center: Aglatzia, CY

Cyprus Telecommunication Authority: Nicosia, Strovolos, CY

GfK (Germany): Nicosia, CY

Education and qualifications (3)

Cyprus Human Resource Development Authority: Nicosia, Strovolos, CY

University of Manchester: Manchester, GB

University of Salford: Salford, Manchester, GB

Professional activities (7)

European Marketing and Management Association (EUMMAS): Banja Luka, BA

The Junior and Senior School: Nicosia, Nicosia, CY

European Commission: Brussels, BE

The Chartered Institute of Marketing: Maidenhead, Windsor and Maidenhead, GB

European Marketing and Management Association: Banja Luka, BA

EuroMed Research Business Institute: Nicosia, CY

EuroMed Research Business Institute: Nicosia, CY

Funding (5)

Master’s programme in Family Business Management - FAB

Developing Cultural Bonds between European Citizens and Refugees

European Youth Network for Diversity and Tolerance (E-unite)

Mentoring Platform for Young Social Innovators (MYNNOVA)

University-Enterprises Training Partnership Network (UETPNET)

Works (50 of 53)

Healthcare Professionals’ Perceptions About Medical Cannabis in Greece: A Qualitative Study

INTERWEAVING ENTRECOMP, GAME-BASED LEARNING AND EXPERIENTIAL LEARNING FOR THE DESIGN OF AN ENTREPRENEURSHIP TRAINING PROGRAMME

Building Corporate Reputation through Social Media Marketing Efforts: The Mediating Role of Corporate Brand Credibility

Reengineering the Organisation Design of Wine Businesses

Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis

Giving power to those having less power: NGOs, YouTube and virality

Is tourism and hospitality education supporting sustainability?

The influence of online and offline brand trust on consumer buying intention

Sustainable Development as a Business Advantage in Real Estate

The 'soft' and 'hard' sides of the sharing economy: a discussion of marketing, financial and socio-cultural aspects

Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France

Editorial: Communication and social media management: theory, research and practice

Managing founder-based brand identity during succession

Hello Brand, let’s take a selfie

BRAND POST CHARACTERISTICS AND POPULARITY: A STUDY OF FACEBOOK BRAND PAGES OF FOOD AND BEVERAGE COMPANIES

The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty

The new helping the old

The celebrity chef phenomenon: a (reflective) commentary

Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects

THE RHETORIC AND PRACTICE OF CORPORATE SUSTAINABILITY WITHIN LARGE FIRMS AND SMES IN CYPRUS: AN EXPLORATORY STUDY

THE USE OF IMC AND SOCIAL MEDIA BY MUSEUMS DURING THE ECONOMIC CRISIS IN GREECE: A CASE STUDY OF MUSEUMS

Editorial: Putting customers on a 'pedestal' to build a strong customer orientation towards organisational success

A value-based transcription of student choices into higher education branding practices

Challenges experienced by employees during change management: a case study from Cyprus

Editorial: Engaging with Consumers 'Socially'

EXPLORING ATTITUDES AND RESPONSIBLE BEHAVIOR TOWARDS THE PHYSICAL ENVIRONMENT AMONG ELEMENTARY SCHOOL STUDENTS IN GREECE

LINKING CONSUMER BEHAVIOR, VIRAL MARKETING AND CINEMATOGRAPHY: A PRACTICAL APPLICATION FOR NGOS

Retailer loyalty in the online context: The influence of transactional and relational experiences assessment

ATTITUDES, PERCEPTIONS AND BEHAVIOUR AMONG ELEMENTARY SCHOOL STUDENTS IN GREECE TOWARDS ENVIRONMENTALISM

Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products

Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape

Editorial: Messages Not Getting Through: Societal Marketing to the Rescue

Social media uptake in Cyprus - or is it just a new fad?

The Use of Social Network Sites as an E-Recruitment Tool

WHAT NOT TO DO IN IMPLEMENTING INTERNAL MARKETING WITHIN YOUR ORGANISATION: THE CASE OF A BANKING ORGANISATION IN CYPRUS

Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies

Editorial: Success Through Innovation, Reputation, and Location

INTERNAL MARKETING: BUILDING A STRONGER AND MORE REPUTABLE HEALTH AND FITNESS CENTRE IN CYPRUS

A HYBRID CURRICULUM DEVELOPMENT

Airline industry consolidation and its effect on shareholder value

CORPORATE RECRUITING: E-RECRUITMENT IN CYPRUS

MARKETING PUBLIC RELATIONS: A CASE STUDY IN THE ADVERTISING SECTOR IN CYPRUS

SOCIAL NETWORKING SITES: WORKPLACE IMPACT