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Scopus Author ID: 57191905183
Loop profile: 1122078
SciProfiles: 930001
ResearcherID: T-5284-2019

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Spain

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Employment (3)

Universidad de Alcalá: Alcalá de Henares, España, ES

2010-10-25 to present | Profesor Docente e Investigador área Comercialización e Investigación de Mercados (Economía y Dirección de Empresas)
Employment
Source: Self-asserted source
Estela Núñez-Barriopedro

Universidad Internacional de La Rioja: Madrid, Madrid, ES

2010-02-01 to 2018-01-31 | Profesor Adjunto (Economía de la Empresa)
Employment
Source: Self-asserted source
Estela Núñez-Barriopedro

Universidad Carlos III de Madrid - Campus de Getafe: Getafe, Comunidad de Madrid, ES

2008-04-01 to 2018-01-31 | Profesor Asociado (Economía y Dirección de Empresas )
Employment
Source: Self-asserted source
Estela Núñez-Barriopedro

Education and qualifications (1)

Universidad de Alcalá: Alcalá de Henares, España, ES

2001-10-15 to 2006-10-26 | Doctora por la Universidad de Alcalá (Estadística, Estructura Económica y EOI)
Education
Source: Self-asserted source
Estela Núñez-Barriopedro

Works (50 of 88)

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Page 1 of 2

The Application of Artificial Intelligence in Recruitment, Training and Employee Onboarding HR Practices

2024 | Book chapter
DOI: 10.1007/978-3-031-58704-7_13
Contributors: Pedro Cuesta-Valiño; Sergey Kazakov; Blanca García Henche; Estela Núñez-Barriopedro
Source: check_circle
Crossref

Gestión de la felicidad y emprendimiento universitario:revisión de la literatura

Retos
2024-10-30 | Journal article
DOI: 10.17163/ret.n28.2024.05
Contributors: Pedro Cuesta-Valiño; Pilar Yustres-Duro; Laura Melendo-Rodríguez-Carmona; Estela Núñez-Barriopedro
Source: check_circle
Crossref

Constraints and barriers on industrial customer performance in an omnichannel ecosystem

Review of Managerial Science
2024-09 | Journal article
DOI: 10.1007/s11846-024-00780-y
Contributors: Pedro Cuesta-Valiño; Javier Alonso-García; Federico Pablo-Martí; Estela Núnez-Barriopedro
Source: check_circle
Crossref

A public service management model as an antecedent for citizen satisfaction and fiscal policy

Management Decision
2024-03-19 | Journal article
DOI: 10.1108/MD-11-2022-1547
Contributors: Estela Núnez-Barriopedro; Azucena Penelas-Leguía; José María López-Sanz; María Cristina Loranca-Valle
Source: check_circle
Crossref
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Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

Journal of Business and Industrial Marketing
2023 | Journal article
DOI: 10.1108/JBIM-09-2021-0421
WOSUID: WOS:000794264000001
Contributors: Alonso-Garcia, Javier; Pablo-Marti, Federico; Nunez-Barriopedro, Estela; Cuesta-Valino, Pedro
Source: check_circle
Web of Science Researcher Profile Sync

The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

Psychology & Marketing
2023 | Journal article
DOI: 10.1002/MAR.21940
WOSUID: WOS:001108873700001
Contributors: Cuesta-Valino, Pedro; Gutierrez-Rodriguez, Pablo; Garcia-Henche, Blanca; Nunez-Barriopedro, Estela
Source: check_circle
Web of Science Researcher Profile Sync

Are chefs happiness providers? Exploring the impact of organisational support, intrapreneurship and interactional justice from the perspective of happiness management

International Journal of Gastronomy and Food Science
2023-12 | Journal article
DOI: 10.1016/j.ijgfs.2023.100818
Contributors: Rafael Ravina-Ripoll; Adela Balderas-Cejudo; Estela Núñez-Barriopedro; Esthela Galván-Vela
Source: check_circle
Crossref

Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty

Journal of Management Development
2023-08-24 | Journal article
DOI: 10.1108/JMD-02-2023-0056
Contributors: Pedro Cuesta-Valiño; Cristina Loranca-Valle; Estela Núñez-Barriopedro; Azucena Penelas-Leguía
Source: check_circle
Crossref

Positioning analysis of Spanish politicians through their Twitter posts versus Spanish public opinion

Humanities and Social Sciences Communications
2023-06-08 | Journal article
DOI: 10.1057/s41599-023-01805-9
Contributors: Azucena Penelas-Leguía; Estela Nunez-Barriopedro; Jose María López-Sanz; Rafael Ravina-Ripoll
Source: check_circle
Crossref

The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies

Corporate Communications: An International Journal
2023-03-07 | Journal article
DOI: 10.1108/CCIJ-03-2022-0033
Contributors: Estela Núnez-Barriopedro; Pedro Cuesta-Valiño; Sara Mansori-Amar
Source: check_circle
Crossref

Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

Journal of Business Research
2023-02 | Journal article
DOI: 10.1016/j.jbusres.2022.113475
Part of ISSN: 0148-2963
Contributors: Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; Estela Núnez-Barriopedro; Blanca García-Henche
Source: Self-asserted source
Estela Núñez-Barriopedro
grade
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The variables that explain loyalty in non-profit karate organisations

Archives of Budo
2022 | Journal article
WOSUID: WOS:000933530900001
Contributors: Cuesta-Valino, Pedro; Nunez-Barriopedro, Estela; Loranca-Valle, Cristina; Rua, Orlando Lima
Source: check_circle
Web of Science Researcher Profile Sync

Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram

Media and Communication
2022-02-03 | Journal article
DOI: 10.17645/mac.v10i1.4728
Contributors: Bárbara Castillo-Abdul; Ana Pérez-Escoda; Estela Núñez-Barriopedro
Source: check_circle
Crossref

Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production

Frontiers in Psychology
2021 | Journal article
DOI: 10.3389/FPSYG.2021.727845
WOSUID: WOS:000687219900001
Contributors: Ravina-Ripoll, Rafael; Nunez-Barriopedro, Estela; Almorza-Gomar, David; Tobar-Pesantez, Luis-Bayardo
Source: check_circle
Web of Science Researcher Profile Sync

How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful

Frontiers in Psychology
2021 | Journal article
DOI: 10.3389/FPSYG.2021.653034
WOSUID: WOS:000641712600001
Contributors: Nunez-Barriopedro, Estela; Cuesta-Valino, Pedro; Gutierrez-Rodriguez, Pablo; Ravina-Ripoll, Rafael
Source: check_circle
Web of Science Researcher Profile Sync

Management of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review

Frontiers in Psychology
2021 | Journal article
DOI: 10.3389/FPSYG.2021.783781
WOSUID: WOS:000728786300001
Contributors: Loranca-Valle, Cristina; Cuesta-Valino, Pedro; Nunez-Barriopedro, Estela; Gutierrez-Rodriguez, Pablo
Source: check_circle
Web of Science Researcher Profile Sync

Omnichannel Management in a B2B context: Concept, research agenda and bibliometric review

International Journal of Industrial Engineering and Management
2021 | Journal article
DOI: 10.24867/IJIEM-2021-1-275
WOSUID: WOS:000835274800004
Contributors: Alonso-Garcia, J.; Pablo-Marti, F.; Nunez-Barriopedro, E.
Source: check_circle
Web of Science Researcher Profile Sync

Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps

Industrial Marketing Management
2021 | Journal article
DOI: 10.1016/J.INDMARMAN.2021.03.009
WOSUID: WOS:000653015800011
Contributors: Alonso-Garcia, Javier; Pablo-Marti, Federico; Nunez-Barriopedro, Estela
Source: check_circle
Web of Science Researcher Profile Sync

The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

Corporate Governance: The International Journal of Business in Society
2021 | Journal article
DOI: 10.1108/CG-03-2021-0099
WOSUID: WOS:000680297400001
Contributors: Cuesta-Valino, Pedro; Gutierrez-Rodriguez, Pablo; Nunez-Barriopedro, Estela
Source: check_circle
Web of Science Researcher Profile Sync

THE TRANSITION FROM FACE-TO-FACE TEACHING TO VIRTUALITY USING A BUSINESS GAME

2021-07 | Conference paper
DOI: 10.21125/edulearn.2021.0238
Contributors: José María López-Sanz; Azucena Penelas-Leguía; Pedro Cuesta-Valiño; Estela Nuñez-Barriopedro
Source: check_circle
Crossref

Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik

Publications
2021-03-01 | Journal article
DOI: 10.3390/publications9010010
Contributors: Bárbara Castillo-Abdul; Mónica Bonilla-del-Río; Estela Núñez-Barriopedro
Source: check_circle
Crossref
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Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response

International Journal of Environmental Research and Public Health
2020-09-04 | Journal article
DOI: 10.3390/ijerph17186463
Contributors: Pedro Cuesta-Valiño; Pablo Gutiérrez Rodríguez; Estela Núñez-Barriopedro
Source: check_circle
Crossref
grade
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Happiness perception in Spain, a SEM approach to evidence from the sociological research center

Quality & Quantity
2020-06 | Journal article
DOI: 10.1007/s11135-019-00955-w
Part of ISSN: 0033-5177
Part of ISSN: 1573-7845
Contributors: Estela Núñez-Barriopedro; Rafael Ravina-Ripoll; Eduardo Ahumada-Tello
Source: Self-asserted source
Estela Núñez-Barriopedro
grade
Preferred source (of 2)‎

Los videojuegos en la educación: Beneficios y perjuicios

Revista Electrónica Educare
2020-04-02 | Journal article
DOI: 10.15359/ree.24-2.12
Contributors: Estela Núñez-Barriopedro; Yeray Sanz-Gomez; Rafael Ravina-Ripoll
Source: check_circle
Crossref

Sustainable, Smart and Muslim-Friendly Tourist Destinations

Sustainability
2020-02 | Journal article | Author
DOI: 10.3390/su12051778
Contributors: Pedro Cuesta-Valiño; Fadoua Bolifa; Estela Núñez-Barriopedro
Source: check_circle
Multidisciplinary Digital Publishing Institute
grade
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Employee Happiness in the Industry 4.0 Era: Insights from the Spanish Industrial Sector

IEEE Technology & Engineering Management Conference (TEMSCON)
2019 | Conference paper
DOI: 10.1109/TEMSCON.2019.8813623
WOSUID: WOS:000589702100030
Contributors: Ravina-Ripoll, Rafael; Nunez-Barriopedro, Estela; David Evans, Richard; Ahumada-Tello, Eduardo
Source: check_circle
Web of Science Researcher Profile Sync

The impact of the use of the B-Learning modality in higher education

Alteridad, Revista de Educacion
2019 | Journal article
WOSUID: WOS:000454497400003
Contributors: Nunez-Barriopedro, Estela; Miguelina Moncluz, Ingrid; Ravina-Ripoll, Rafael
Source: check_circle
Web of Science Researcher Profile Sync

Gestión de calidad como estrategia clave de la felicidad en el deporte federado

Retos
2019-09-24 | Journal article
DOI: 10.17163/ret.n18.2019.02
Contributors: Cristina Loranca-Valle; Pedro Cuesta-Valiño; Estela Núñez-Barriopedro
Source: check_circle
Crossref
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The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy

Corporate Social Responsibility and Environmental Management
2019-07 | Journal article
DOI: 10.1002/csr.1718
Contributors: Pedro Cuesta‐Valiño; Pablo Gutiérrez Rodríguez; Estela Núñez‐Barriopedro
Source: check_circle
Crossref
grade
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El impacto de la utilización de la modalidad B-Learning en la educación superior

Alteridad
2018 | Journal article
DOI: 10.17163/alt.v14n1.2019.02
Part of ISSN: 1390-8642
Contributors: Estela Nuñez Barriopedro; Ingrid Miguelina Moncluz; Rafael Ravina Ripoll
Source: Self-asserted source
Estela Núñez-Barriopedro via Crossref Metadata Search
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CO-EVALUATION, HETERO-EVALUATION AND SELF-EVALUATION IN THE AREA OF MARKETING AND MARKET RESEARCH

EDULEARN18 Proceedings
2018-07 | Conference paper
DOI: 10.21125/edulearn.2018.0891
Part of ISBN: 9788409027095
Contributors: Estela Núñez-Barriopedro; Pedro Cuesta-Valiño; Azucena Penelas-Leguía
Source: Self-asserted source
Estela Núñez-Barriopedro via Crossref Metadata Search
grade
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Los adolescentes musulmanes frente a las oportunidades y las amenazas de la red

aDResearch ESIC International Journal of Communication Research
2018-07-01 | Journal article
DOI: 10.7263/adresic-018-04
Part of ISSN: 1889-7304
Contributors: Fadoua Bolifa; Pedro Cuesta Valiño; Estela Núñez-Barriopedro; Azucena Penelas Leguía
Source: Self-asserted source
Estela Núñez-Barriopedro via Crossref Metadata Search

La creatividad como indicador de competitividad empresarial en el panorama publicitario brasileño

Multitemas
2018-03 | Journal article
DOI: 10.20435/multi.v23i53.1672
Part of ISSN: 2447-9276
Contributors: Rafael Ravina Ripol; Estela Nuñez Barriopedro; Rebeca Álvarez Suárez
Source: Self-asserted source
Estela Núñez-Barriopedro via Crossref Metadata Search

La creatividad en el sector turístico americano y europeo: Caso Croacia

Retos
2018-03 | Journal article
DOI: 10.17163/ret.n15.2018.06
Part of ISSN: 1390-8618
Contributors: Estela Núñez Barriopedro; Josué Ruíz López; Rafael Ravina-Ripoll
Source: Self-asserted source
Estela Núñez-Barriopedro via Crossref Metadata Search
grade
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Analysis of the Level of Competitiveness Business in the Colombian Advertising Scene Based on Creative Success

Juridicas Cuc
2017 | Journal article
DOI: 10.17981/JURIDCUC.13.1.2017.1
WOSUID: WOS:000424815300001
Contributors: Nunez Barriopedro, Estela; Ravina Ripoll, Rafael
Source: check_circle
Web of Science Researcher Profile Sync

Iberoamerican advertising ranking: Which top agencies?,Ranking de publicidad en Iberoamérica ¿cuáles son las principales agencias?<sup>1</sup>

Opcion
2016 | Journal article
EID:

2-s2.0-85006504125
Contributors: Núñez-Barriopedro, E.; González del Valle Brena, A.
Source: Self-asserted source
Estela Núñez-Barriopedro via Scopus - Elsevier

INNOVATION IN MARKETING FOR A MORE GLOBALIZED ENVIRONMENT

ICERI2016 Proceedings
2016-11 | Conference paper
DOI: 10.21125/iceri.2016.0496
Part of ISBN: 9788461758951
Contributors: Estela Núñez-Barriopedro; Azucena Penelas-Leguía; Pedro Cuesta-Valiño; I. Moncluz
Source: Self-asserted source
Estela Núñez-Barriopedro via Crossref Metadata Search
grade
Preferred source (of 2)‎

GANEMOS VIDA, SÚMATE A LA LUCHA, ARBORA & AUSONIA

VII Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo
2015 | Book chapter
Source: Self-asserted source
Estela Núñez-Barriopedro

Posicionamiento actual y tendencia de la publicidad en Venezuela

Redes, arte y comunicación persuasiva
2015 | Book chapter
Source: Self-asserted source
Estela Núñez-Barriopedro

Ranking of Venezuela advertisement and advertising agencies,Ránking de anuncios y agencias de publicidad en Venezuela

Opcion
2015 | Journal article
EID:

2-s2.0-84994637483
Contributors: Núñez Barriopedro, E.; González del Valle Brena, A.
Source: Self-asserted source
Estela Núñez-Barriopedro via Scopus - Elsevier

Ránking de anuncios y agencias de publicidad en Venezuela

Opción
2015 | Journal article
Source: Self-asserted source
Estela Núñez-Barriopedro

YO MARCARÍA ESA X POR UN MUNDO MÁS SOLIDARIO

VII Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo
2015 | Book chapter
Source: Self-asserted source
Estela Núñez-Barriopedro

Renovarse o morir nueva fórmula para el marketing de las ONGs

VI Congreso internacional de casos docentes en marketing público y no lucrativo “Marketing for people: let’s go digital”
2015-12-15 | Book chapter
Source: Self-asserted source
Estela Núñez-Barriopedro

Caminante digital como caso de aplicación del marketing digital en una entidad pública

VI Congreso internacional de casos docentes en marketing público y no lucrativo “Marketing for people: let’s go digital”
2014 | Journal article
Source: Self-asserted source
Estela Núñez-Barriopedro

El desarrollo de web 3.0 como innovación en la docencia de comercialización e investigación de mercados

Caracciolos
2014 | Journal article
Source: Self-asserted source
Estela Núñez-Barriopedro

Lo que hay delante y detrás de las estrategias de marketing digital de Zara

VI Congreso internacional de casos docentes en marketing público y no lucrativo “Marketing for people: let’s go digital”
2014 | Book chapter
Source: Self-asserted source
Estela Núñez-Barriopedro

Sport marketing as strategy of differentiation in financial international companies

REVISTA INTERNACIONAL DE DERECHO Y GESTIÓN DEL DEPORTE
2014 | Journal article
Source: Self-asserted source
Estela Núñez-Barriopedro

Training of teachers and students of higher education for an educational innovation using information and communication technologies: A Latin-american study

EDULEARN14 Proceedings
2014 | Journal article
Source: Self-asserted source
Estela Núñez-Barriopedro

TRAINING OF TEACHERS AND STUDENTS OF HIGHER EDUCATION FOR AN EDUCATIONAL INNOVATION USING INFORMATION AND COMMUNICATION TECHNOLOGIES: A LATIN-AMERICAN STUDY

International Conference on Education and New Learning Technologies - EDULEARN
2014 | Conference paper
WOSUID: WOS:000366837207075
Contributors: Moncluz, I.; Nunez Barriopedro, E.
Source: check_circle
Web of Science Researcher Profile Sync

El uso de la Web 3.0 para la mejora de la calidad docente en el área de comercialización e investigación de mercados

VII Encuentro de Innovación y Docencia Universitaria
2013 | Conference paper
Source: Self-asserted source
Estela Núñez-Barriopedro
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