Personal information

Other IDs

Scopus Author ID: 58520579200

Keywords

Marketing, consumer behavior

Countries

Iran

Activities

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Education and qualifications (1)

University of Kerala: Thiruvananthapuram, Kerala, IN

Phd
Education
Source: Self-asserted source
Farzad Asayesh

Works (2)

Influencer Marketing, EWOM, E-Brand Experience, and Retail E-Brand Loyalty: Moderating Influence of E-Brand Love

Journal of Relationship Marketing
2024 | Journal article
DOI: 10.1080/15332667.2024.2405292
EID:

2-s2.0-85207316975

Part of ISSN: 15332675 15332667
Contributors: Valmohammadi, C.; Asayesh, F.; Mehdikhani, R.; Taraz, R.
Source: Self-asserted source
Farzad Asayesh via Scopus - Elsevier

Affecting factors of Permission-based Marketing: A mix-method study (Case of Study: Mellat Bank)

Iranian journal of Management Studies
2023 | Journal article
DOI: 10.22059/ijms.2022.326707.674627
EID:

2-s2.0-85166545939

Part of ISSN: 23453745 20087055
Contributors: Mashhad, E.Z.C.; Doshmanziari, E.; Asayesh, F.
Source: Self-asserted source
Farzad Asayesh via Scopus - Elsevier
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