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Biography

Maria Ekström holds a Phd in Economics with an emphasis on consumer culture and consumer marketing. During her career she has held positions as a marketing lecturer, e-learning developer (virtual university), information specialist/ pedagogic developer and project manager, mainly in academic institutions (Hanken School of Economics, Arcada University of Applied Sciences, Aalto University and Laurea University of Applied Sciences). She was also responsible for developing entrepreneurship skills and an entrepreneurial culture at Laurea UAS where she is working as a principal lecturer at Laurea University of Applied Sciences. In this position she is responsible for a Master of Business Administration programme (Leading Sustainable business growth). Maria Ekström has an excellent knowledge of the following languages: Swedish, Finnish, English, French and German.

Activities

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Employment (1)

Laurea-ammattikorkeakoulu: Vantaa, FI

2010-08-01 to present | Principal Lecturer/Head Of Master Programme
Employment
Source: Self-asserted source
Maria C Ekström

Education and qualifications (3)

Laurea-ammattikorkeakoulu: Vantaa, FI

2010-08-01 to present | Principal Lecturer/ Head Of Master Programme
Qualification
Source: Self-asserted source
Maria C Ekström

Hanken School of Economics: Helsinki, FI

2008-10-24 to present | D Sc (Econ.) (Marketing)
Education
Source: Self-asserted source
Maria C Ekström

Haaga-Helia University of Applied Sciences: Helsinki, FI

2013-09-01 to 2024-05-04 | Certified Vocational Teacher (School of Vocational Teacher Education)
Education
Source: Self-asserted source
Maria C Ekström

Works (10)

GREEN TRANSITION – CHANGING THINKING PATTERNS AND ACTIONS IN PRACTICE

ICERI2022 Proceedings
2022-11 | Conference paper
DOI: 10.21125/iceri.2022.0061
Part of ISSN: 2340-1095
Contributors: Maria Ekström; Kaisa Hytönen
Source: Self-asserted source
Maria C Ekström

SHARING THE LEARNING BY DEVELOPING MODEL IN AN INTERNATIONAL CONTEXT

2022-11 | Conference paper
DOI: 10.21125/iceri.2022.0648
Contributors: Maria Ekström; Johanna Aalto
Source: check_circle
Crossref

Building a more sustainable business realm through education

Ethics as a resource. Examples of RDI projects and educational development.
2020 | Book chapter
Contributors: Maria C Ekström
Source: Self-asserted source
Maria C Ekström

Between despair and joy – emotions in learning

Journal of Applied Research in Higher Education
2020-04-24 | Journal article
DOI: 10.1108/JARHE-08-2019-0215
Contributors: Maria Christina Ekström; Eija Raatikainen; Annica Isacsson
Source: check_circle
Crossref

Brand Mash-Up. Collaborations, Partnerships & Branding Re-Invented

2019-09 | Book
Contributors: Maria C Ekström
Source: Self-asserted source
Maria C Ekström

Tactical Service Failure: A Case Study on Public Funding as a Marketing Issue

Journal of Nonprofit & Public Sector Marketing
2019-01-02 | Journal article
DOI: 10.1080/10495142.2018.1452826
Contributors: J. Tuomas Harviainen; Maria Ekström; Jukka Ojasalo
Source: check_circle
Crossref

Ageing well? A cross-country analysis of the way older people are visually represented on websites of organizations for older people

JOURNAL OF COMPARATIVE RESEARCH IN ANTHROPOLOGY AND SOCIOLOGY
2017 | Journal article
Source: Self-asserted source
Maria C Ekström

Constructing third age eHealth consumers by using personas from a cultural age perspective

Human Aspects of IT for the Aged Population. Design for Aging First International Conference, ITAP 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015. Proceedings, Part I
2015 | Conference paper
Source: Self-asserted source
Maria C Ekström

Loos, E., & Ekström, M. (2014). Visually representing the generation of older consumers as a diverse audience: Towards a multidimensional market segmentation typology.

Participations, journal of audience and reception studies
2014-11-01 | Journal article
Source: Self-asserted source
Maria C Ekström

Den anonyma seniorkonsumenten identifieras: Om identitetsskapande processer i en marknadsföringskontext

2008-09-19 | Dissertation or Thesis
Source: Self-asserted source
Maria C Ekström
How many people are using ORCID?