BERTA TUBILLEJAS-ANDRÉS (0000-0002-3246-9132)

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PhD Lecturer at University,
Cultural Management and Cultural Marketing, Marketing and Market Researcher
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Doctor in Marketing. Degree in Business Administration, with Extraordinary Price from the Universidad de Valencia and a Master in Cultural Services Management.

Professional with over 15 years of experience in cultural management specialised in opera and music as a result of her career in the Palau de Les Arts Foundation "Reina Sofía" (Valencia, Spain) among others. Nowadays, she is a PhD lecturar at Marketing Department (Universidad de Valencia) and she collaborates with the Universitat Oberta de Catalunya.
As a result of her research activity, she has published various articles both in national and international conference proceedings and journals. She has participated in different research and consultancy projects,
In parallel, she has developed an artistic career, with a qualification in piano and music theory. She often gives concerts as a piano accompanist, as well as she is a choir member.

Specialties: Cultural Management and Research, Marketing, Market Research, Services Marketing, Music, Digital Marketing

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Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA

Empirical Studies of the Arts

2024-04-03 | Journal article | Author

DOI: 10.1177/02762374241245360

Part of ISSN: 0276-2374

Part of ISSN: 1541-4493

Contributors: Yacine Ouazzani; Haydeé Calderón-García; BERTA TUBILLEJAS-ANDRÉS

BERTA TUBILLEJAS-ANDRÉS

https://orcid.org/0000-0002-3246-9132

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Biography

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Works (17)

Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA

Consumer value of virtual music festivals

Perceived value of the opera experience in the real and virtual spheres: dimensions that make the difference

Emotional intensity

Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house

Assessing formative artscape to predict opera attendees' loyalty

Plan director Palau Ducal dels Borja: Plan Director Territorial Turístico 2018

How emotional response mediates servicescape impact on post consumption outcomes: An application to opera events

The performing arts experience: Reflections about the opera attendees

Feeling emotions in the public performing arts sector: does gender affect?

Las industrias creativas en la ciudad de Valencia y su área metropolitana: evolución, efectos sobre la renta y la relación con el engagement

Social servicescape effects on post-consumption behavior: The moderating effect of positive emotions in opera-goers

Role of cooperation in the relationship between business internationalisation and international success

A model of determinant attributes of corporate image in cultural services

Imagen percibida de una entidad cultural

El exito en la internacionalización en un entorno global: Planificación de marketing, cooperación y compromiso internacional

Selección del modo de entrada en un mercado internacional: valoración de las capacidades empresariales, la estrategia empresarial y las percepciones de los problemas de la internacionalización

Peer review (42 reviews for 16 publications/grants)