Ana Estima (0000-0002-3708-5082)

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Biography

Ana Estima has received her Ph.D. in Marketing and Strategy from the University of Aveiro, Portugal. She is Adjunct Professor at the Superior Institute of Accounting and Management - University of Aveiro, teaching undergraduate and postgraduate courses of marketing principles, integrated marketing communications and other marketing themes.
She is a member of the research unit on Governance, Competitiveness and Public Policies (GOVCOPP).
Research interests: Marketing education, marketing practice, consumer behavior and services marketing.

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Universidade de Aveiro: Aveiro, Aveiro, PT

2018-06-01 to present | Professora Adjunta (Instituto Superior de Contabilidade e Administração)

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Ana Estima

https://orcid.org/0000-0002-3708-5082

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Biography

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Employment (4)

Universidade de Aveiro: Aveiro, Aveiro, PT

Universidade de Aveiro: Aveiro, Aveiro, PT

Universidade de Aveiro : Aveiro, Aveiro, PT

Instituto Politécnico de Leiria: Leiria, Leiria, PT

Education and qualifications (3)

Universidade de Aveiro: Aveiro, Aveiro, PT

Universidade de Aveiro: Aveiro, Aveiro, PT

Instituto Português de Administração e Marketing Aveiro: Aveiro, Aveiro, PT

Funding (1)

Unidade de Investigação em Governança, Competitividade e Políticas Públicas

Works (50 of 57)

What is the Role of GIS in Shaping Marketing Approaches? A Systematic Review

Posts & Places: How UNESCO Creative Cities Use Social Media to Shape Destination Image

As histórias que nos unem: escrita criativa e diversidade linguística

Experiencing a City Through Instagram: What Do Tourists Engage with?

The Path to Financial Inclusion of People with Intellectual and Developmental Disabilities (IDD): an Exploratory Literature Review

As histórias que nos unem: escrita criativa e diversidade linguística

Do marketing às línguas: a arte da escrita criativa

Strategies for Inclusive Learning: A Marketing Faculty's Journey with Students with Intellectual and Developmental Disabilities

Using gamification to promote financial literacy and consumer education among future generations.

Acting on the climate change crisis through the art and culture: a social innovation journey at the city of Águeda

Acting on the climate crisis through the arts and culture: a social innovation journey at the city of Águeda

Gestão estratégica da marca no contexto do ensino superior [Strategic brand management in the context of higher education]

What is the Role of GIS in Shaping Marketing Approaches? A Systematic Review

A Project Management, Communication, and Language Contribution to Enhancing Higher Education Internships

Rumo a um Ensino Superior mais Inclusivo: uma Experiência Pedagógica Inovadora para Pessoas com DID [Towards a More Inclusive Higher Education: An Innovative Pedagogical Experience for Individuals with IDD (Intellectual and Developmental Disabilities)]

Get Ready to Click: A Comprehensive Review of User-Generated Photography on Instagram

Cultural events and their impact on city's dynamic: the case of Perlim - the Biggest Christmas Theme Park in Portugal

O papel da imagem na promoção turística das cidades: um estudo baseado na rede de cidades criativas da UNESCO (The role of image in the tourism promotion of cities: a study based on UNESCO's network of creative cities)

O papel da imagem na promoção turística das cidades: um estudo baseado na rede de cidades criativas da UNESCO [The role of visual representation in the tourist promotion of cities: a study based on the UNESCO Creative Cities Network]

A influência das redes sociais no consumo de bens de luxo: revisão da literatura e análise exploratória [The influence of social networks on the consumption of luxury goods: literature review and exploratory analysis]

A mudança do comportamento do consumidor nas compras online como consequência da pandemia - revisão de literatura [The change in consumer behavior in online shopping as a consequence of the pandemic - literature review]

Before, during and post-pandemic: what happens to cultural events? The case of Perlim - the biggest christmas theme park in Portugal

Do universities have a distinctive brand personality? The case of ECIU Universities

The power of storytelling as a marketing tool in personal branding

AN EXPERIENCE OF BLENDED LEARNING IN MARKETING: THE EFFECT OF ALUMNI TESTIMONIALS ON STUDENT MOTIVATION

MARKETING FOR HIGHER EDUCATION INSTITUTIONS: UNLEASHING THE POWER OF PART-TIME MARKETERS

STUDENTS OVER23 IN MARKETING EDUCATION: AN EMPATHY MAPPING APPROACH

50 anos, 50 histórias: a história do ISCA-UA pelos olhos de quem a viveu [50 years, 50 stories: The history of ISCA-UA through the eyes of those who lived it]

Real-time marketing: uma nova estratégia de marketing: um estudo comparativo da marca Control Portugal [Real-time marketing: A new marketing strategy - A comparative study of the Control Portugal brand]

Tecnologia de mouse tracking e e-Commerce: uma revisão de literatura [Mouse tracking technology and e-Commerce: a literature review]

EXAMINING THE EVOLUTION OF MARKETING CURRICULA IN PORTUGAL – A LONGITUDINAL STUDY

THEATER-BASED LEARNING IN SALES EDUCATION: A LAB OF EMOTIONS AND SELF-DISCOVERY

CHALLENGES OF ENTREPRENEURSHIP EDUCATION – A PROJECT-BASED LEARNING EXPERIENCE

MARKETING INTERNSHIPS IN TIMES OF PANDEMICS - THE EMPLOYERS PERSPECTIVE

Organizing Events as a Tool to Develop Marketing Skills – the atUAliza.te Event Case Study

REDESIGNING MARKETING CURRICULUM: THE ART OF MAKING CHOICES

The Impact of Marketing Communication in English on the Perception of the Portuguese Consumer

The implications of sustainability for marketing departments and marketing professional: a theoretical perspective. Paper presented in 8 th International Conference on Social Responsibility, Ethics, & Sustainable Business

Cliente mistério como ferramenta para melhoria da gestão da qualidade em serviços [Mystery Shopper as a Tool for Improving Quality Management in Services]

Influência da comunicação de uma marca em inglês na perceção do consumidor português [Influence of Brand Communication in English on the Perception of the Portuguese Consumer]

Marketing digital: relatório de estágio curricular na agência digital SEARA

Relatório de estágio curricular realizado na empresa Guialmi, SA

The main attributes for improving service quality - a healthcare institution's case study,Os principais atributos para melhorar a qualidade do seviço - estudo de caso de uma instituição de saúde

Business Within Ethical Marketing Education

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

O Aroma e o Comportamento do Consumidor

O impacto das mascotes no consumo infantil de produtos alimentares

Marketing sensorial e a experiência dos consumidores invisuais

Plano de comunicação integrada de marketing: Casa Museu Egas Moniz

Service quality in marketing LAC - A suggested tool for evaluation and continuous improvement

Peer review (4 reviews for 4 publications/grants)