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PhD student in Management at Mykolas Romeris University

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Works (10)

OPPORTUNITIES FOR PUBLIC RELATIONS SPECIALISTS TO ENHANCE THEIR KNOWLEDGE IN MANAGING NEGATIVE UGC

18th International Technology, Education and Development Conference
2024-03-04 | Conference paper
Contributors: Eglė Juozėnaitė; Tadas Limba
Source: Self-asserted source
Eglė Juozėnaitė

BRAND COMMUNITY AS A VERSATILE BRAND-BUILDING TOOL

EDULEARN Proceedings
2023-07 | Conference paper | Author
DOI: 10.21125/edulearn.2023.1749
Part of ISSN: 2340-1117
Contributors: Eglė Juozėnaitė
Source: Self-asserted source
Eglė Juozėnaitė

THE ROLE OF CONFLICT MANAGEMENT IN PUBLIC RELATIONS

Social Transformations in Contemporary Society, 2023 (11)
2023-07-03 | Conference paper
Contributors: Eglė Juozėnaitė
Source: Self-asserted source
Eglė Juozėnaitė

Direct marketing in Lithuania under GDPR: Consent and legitimate interests

Proceedings of the International Conference on Applied Economics: Entrepreneurship and Management
2023-06-29 | Conference paper
Contributors: Eglė Juozėnaitė; Aurimas Šidlauskas; Tadas Limba
Source: Self-asserted source
Eglė Juozėnaitė

Emotion-based communication: the specifics of fear and hope tactics

Socialiniai tyrimai
2023-06-22 | Journal article
DOI: 10.15388/soctyr.2022.46.1.6
Part of ISSN: 2351-6712
Contributors: Eglė Juozėnaitė
Source: Self-asserted source
Eglė Juozėnaitė

SCENT MARKETING EFFECTS ON CONSUMER PERCEPTIONS AND BEHAVIOR

TEMEL Citizens' Association Center for Development, Organization, Research, Promotion of Values, Education and Promotion of Youth
2023-03-01 | Journal article
DOI: 10.52576/temel237.1001j
Part of ISSN: 2545-4390
Contributors: E Juozenaite
Source: Self-asserted source
Eglė Juozėnaitė

THE ROLE OF USER-GENERATED CONTENT IN BRAND COMMUNICATION AND THE TACTICS TO ENCOURAGE IT

ICERI2022 Proceedings
2022-11 | Conference paper
DOI: 10.21125/iceri.2022.0262
Part of ISSN: 2340-1095
Contributors: Tadas Limba; Aurimas Šidlauskas; Eglė Juozėnaitė
Source: Self-asserted source
Eglė Juozėnaitė

BUILDING UP BRAND MEANING FOR CONSUMERS THROUGH SOCIAL, INDIVIDUAL, MENTAL, AND SPIRITUAL DIMENSIONS

Social Transformations in Contemporary Society, 2022 (10)
2022-06-02 | Conference paper
Contributors: Eglė Juozėnaitė
Source: Self-asserted source
Eglė Juozėnaitė

Effective Crisis Communication Strategy as a Tool in Cybersecurity Incident Management

Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai 2022, Nr. 25:Dvidešimt penktoji respublikinė doktorantų ir magistrantų mokslinė konferencija "ES ekonomikos, finansų ir verslo procesai bei tendencijos"
2022-05-19 | Conference paper
Contributors: Eglė Juozėnaitė
Source: Self-asserted source
Eglė Juozėnaitė

Influence to the Audience as a Communicative Function in Brand Management

Socialiniai tyrimai
2021-10-28 | Journal article
DOI: 10.15388/soctyr.44.2.5
Part of ISSN: 2351-6712
Contributors: Eglė Juozėnaitė
Source: Self-asserted source
Eglė Juozėnaitė
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