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IDENTIFICATION OF KEY FACTORS IN PERSONAL BRAND MANAGEMENT: REPUTATIONAL ANALYSIS OF INFLUENCERS THROUGH A CLASSROOM EXERCISE WITH DEGREE STUDENTS

2024-11 | Conference paper
DOI: 10.21125/iceri.2024.2420
Contributors: Óscar Soria Martínez; Raquel Sánchez Fernández; Juan Manuel Alonso Melo
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CSR communication & stigmatized industries: is inclusion and diversity becoming a means for stigma-washing? Six decades of literature review

Cuadernos.info
2024-05 | Journal article
DOI: 10.7764/cdi.57.65557
Contributors: Juan Manuel Alonso; Laura Illia; Belén Rodríguez-Cánovas
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