Personal information

Emails & domains

Verified email addresses

Verified email domains

Other IDs

Scopus Author ID: 57192540173
Ciência ID: 701B-6446-582D

Keywords

Corporate Social Responsibility, Sustainability, Consumer Behavior, Food, Socal Marketing

Countries

Portugal

Biography

Professora Coordenadora IPAM Porto
Pedagogical Coordinator IPAM Porto
My research interests are: Corporate Social Responsibility, Sustainability, Consumer Behaviour; Social Marketing;

Activities

Collapse all

Employment (4)

Instituto Politécnico de Gestão e Tecnologia Escola Superior de Gestão: Vila Nova de Gaia, Porto, PT

2019 to present | Professor Convidado
Employment
Source: Self-asserted source
Sandra Gomes

Grupo O (OLV e OVAL): Matosinhos, PT

2015 to present | Consultora Marketing e CSR (Marketing )
Employment
Source: Self-asserted source
Sandra Gomes

Instituto Português de Administração de Marketing: Porto, Porto, PT

1996 to present | Professora Coordenadora
Employment
Source: Self-asserted source
Sandra Gomes

IDIM - Instituto de Desenvolvimento e Investigação em Marketing: Matosinhos, Porto, PT

2002-01-02 to 2008-07-31 | Presidente da Direção
Employment
Source: Self-asserted source
Sandra Gomes

Education and qualifications (3)

Universidad Rey Juan Carlos - Campus de Vicálvaro: Madrid, Madrid, ES

2009 to 2014-01 | PHD in Business Sciences - Marketing
Education
Source: Self-asserted source
Sandra Gomes

ISCTE Business School: Lisboa, PT

1997 to 2000 | Master in Sociology of Work
Education
Source: Self-asserted source
Sandra Gomes

Universidade do Porto Faculdade de Letras: Porto, Porto, PT

1991 to 1995 | Sociology
Education
Source: Self-asserted source
Sandra Gomes

Professional activities (3)

Marketing and Management of Innovations: UE, UA

2022-11 to present | Reviewer Board of Marketing and Management of Innovations
Invited position
Source: Self-asserted source
Sandra Gomes

Serviços Partilhados do Ministério da Saúde: Lisbon, PT

2017 to present | Painel de Peritos Revisores (Biblioteca de Literacia em Saúde)
Invited position
Source: Self-asserted source
Sandra Gomes

Revista Portuguesa de Marketing: Porto, PT

2003 to present | Revisora Revista Portuguesa de Marketing
Invited position
Source: Self-asserted source
Sandra Gomes

Funding (3)

Promoção da adesão à Dieta Mediterrânica em Instituições de Ensino Superior através da oferta alimentar nos menus e estratégias de marketing social

2023-05-15 to 2026-05-14 | Contract
Fundação para a Ciência e a Tecnologia (Lisboa, PT)
GRANT_NUMBER: 10.54499/PRIMA/0010/2022
GRANT_NUMBER:

PRIMA/0010/2022
Source: check_circle
CIÊNCIAVITAE

Consumption of edible insects as a pathway to sustainability: Lala-land or real-land in the Portuguese context?

Award
EuropeiaID (Porto, PT)
Source: Self-asserted source
Sandra Gomes

Quo vadis Sustainability? Higher Education Institutions sustainability claims: communication, legitimacy and perceptions

Award
Europeia ID (Porto, PT)
Source: Self-asserted source
Sandra Gomes

Works (50)

Os atributos do vinho que influenciam na intenção de compra

2023 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539313

OTHER-ID:

203268407

HANDLE: http://hdl.handle.net/10400.26/44586
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/44586,}
Contributors: Campos, Mafalda Lucas Roncon da Costa
Source: check_circle
CIÊNCIAVITAE

“To Adopt or Not to Adopt, That is the Question”: Are Social Marketing Strategies Effective to Stimulate Animal Adoption?

Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
2023 | Book chapter
DOI: 10.1007/978-3-031-29020-6_3
Part of ISBN: 9783031290190
Part of ISBN: 9783031290206
Part of ISSN: 2198-7246
Part of ISSN: 2198-7254
Contributors: Marta Videira; Mafalda Nogueira; Sandra Gomes
Source: Self-asserted source
Sandra Gomes
grade
Preferred source (of 2)‎

The Impact of Customer-Centric Sustainability on Brand Relationships

Sustainability
2023-08-10 | Journal article
DOI: 10.3390/su151612212
SOURCE-WORK-ID:

cv-prod-id-3509753

ISSN: 2071-1050
Contributors: Nogueira, Mafalda; Silva, Bruno; Gomes, Sandra
Source: check_circle
CIÊNCIAVITAE

A adoção do consumo online pelos imigrantes digitais

2022 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539314

OTHER-ID:

203117026

HANDLE: http://hdl.handle.net/10400.26/42604
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/42604,}
Contributors: Santos, Inês Filipa Alves dos
Source: check_circle
CIÊNCIAVITAE

A perceção do consumidor relativamente às embalagens de produtos de joalharia: O caso Saudade Jewels

2022 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539311

OTHER-ID:

203042301

HANDLE: http://hdl.handle.net/10400.26/41462
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/41462,}
Contributors: Martins, Francisca Silva
Source: check_circle
CIÊNCIAVITAE

Bringing the Community to the School and placing the School in the Community: new practices and challenges in the teaching of graduate students

INTED2022 Proceedings
2022 | Conference paper
Source: Self-asserted source
Sandra Gomes

Creativity in Marketing Education: Hail to students as observers, visitors and experimenters

6th annual International Technology, Education and Development Conference (INTED)
2022 | Conference paper
Part of DOI: 10.21125/inted.2022
Source: Self-asserted source
Sandra Gomes

Identidade e imagem da marca do festival de cinema: Estudo de caso FEST - Festival Novos Realizadores | Novo Cinema

2022 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539312

OTHER-ID:

203116976

HANDLE: http://hdl.handle.net/10400.26/42599
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/42599,}
Contributors: Costa, Maria Mendes
Source: check_circle
CIÊNCIAVITAE

O consumidor consciente de alimentos face ao atributo local

2022 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539315

OTHER-ID:

203061004

HANDLE: http://hdl.handle.net/10400.26/41828
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/41828,}
Contributors: Sousa, Andreia Sofia Rodrigues
Source: check_circle
CIÊNCIAVITAE

Rising Against LGBT Taboos Through Communication and Social Marketing Strategies: Using Web TV Series to Challenge Discriminatory Behavior

Handbook of Research on Communication Strategies for Taboo Topics
2022 | Book chapter
Source: Self-asserted source
Sandra Gomes

EDUCATION AS AN AVENUE FOR STUDENTS’ ETHICAL BEHAVIOR

2022-07 | Conference paper
DOI: 10.21125/edulearn.2022.1563
Contributors: Sandra Gomes; Mafalda Nogueira; Cidália Neves; Fernando Pinto dos Santos
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

ENHANCING TRANSDISCIPLINARITY IN HIGHER EDUCATION PROBLEM-BASED LEARNING: THREATS AND OPPORTUNITIES FROM THE VIEWPOINT OF FACULTY MEMBERS

2022-07 | Conference paper
DOI: 10.21125/edulearn.2022.1730
Contributors: Fernando Pinto dos Santos; Cidália Neves; Sandra Gomes; Patricia Oliveira; Mafalda Nogueira
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

A influência das ferramentas do marketing social na adoção de um animal de um abrigo através das redes sociais: O cão da Associação CãoViver

2021 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539332

OTHER-ID:

202707628

HANDLE: http://hdl.handle.net/10400.26/36294
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/36294,}
Contributors: Videira, Marta Tavares
Source: check_circle
CIÊNCIAVITAE

Motivações de compra do consumidor de produtos de cosmética Cruelty- Free

2021 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539329

OTHER-ID:

202838013

HANDLE: http://hdl.handle.net/10400.26/38723
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/38723,}
Contributors: Branco, Andreia Filipa Ferreira
Source: check_circle
CIÊNCIAVITAE

O impacto do marketing sensorial no comportamento de compra do consumidor de alimentos biológicos

2021 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539326

OTHER-ID:

202838021

HANDLE: http://hdl.handle.net/10400.26/38724
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/38724,}
Contributors: Braga, Carmen Dionísio
Source: check_circle
CIÊNCIAVITAE

O perfil do consumidor ativista online em Portugal: Análise do comportamento conspícuo de doação e slacktivism nas redes sociais

2021 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539328

OTHER-ID:

202837971

HANDLE: http://hdl.handle.net/10400.26/38719
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/38719,}
Contributors: Ferreira, Joana Lopes
Source: check_circle
CIÊNCIAVITAE

O valor da marca de vinho do porto Ramos Pinto na perspetiva do consumidor

2021 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539327

OTHER-ID:

202837947

HANDLE: http://hdl.handle.net/10400.26/38713
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/38713,}
Contributors: Veiga, Maria de Sousa Vieira Pinheiro da
Source: check_circle
CIÊNCIAVITAE

Plano de comunicação integrada de marketing para a área de formação da empresa avós & netos

2021 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539330

OTHER-ID:

202837955

HANDLE: http://hdl.handle.net/10400.26/38716
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/38716,}
Contributors: Monteiro, Hélder de Sousa Barreiros
Source: check_circle
CIÊNCIAVITAE

Responsabilidade Social: Dos Valores às Políticas e às Práticas

Ensino Superior em Portugal: Missões. Políticas e Práticas
2021 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-2664083
Contributors: Gomes, Sandra
Source: check_circle
CIÊNCIAVITAE

Serão as crianças/jovens os condutores do futuro? Da sustentabilidade ambiental à industria automóvel

2021 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539331

OTHER-ID:

202707598

HANDLE: http://hdl.handle.net/10400.26/36296
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/36296,}
Contributors: Ferreira, Joana Sofia Fonseca
Source: check_circle
CIÊNCIAVITAE

Fornecer leituras sociológicas da realidade: prática pedagógica da sociologia no ensino de não sociólogos

Configurações
2021-12-15 | Journal article
DOI: 10.4000/configuracoes.14232
Part of ISSN: 1646-5075
Part of ISSN: 2182-7419
Source: Self-asserted source
Sandra Gomes
grade
Preferred source (of 2)‎

Looking to the future: Grasping students’ expectations regarding employers’ attractiveness

Edulearn21
2021-07 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-2664203
Contributors: Gomes, Sandra; Neves, Cidália; Nogueira, Mafalda
Source: check_circle
CIÊNCIAVITAE

LOOKING TO THE FUTURE: GRASPING STUDENTS’ EXPECTATIONS REGARDING EMPLOYERS’ ATTRACTIVENESS

2021-07 | Conference paper
DOI: 10.21125/edulearn.2021.1597
Contributors: Cidália Neves; Mafalda Nogueira; Sandra Gomes
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

WHAT IS YOUR DREAM JOB? Exploring undergrad students’ pre-market entry expectations in the light of EVP dimensions

Edulearn21
2021-07 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-2664205
Contributors: Gomes, Sandra; Neves, Cidália; Nogueira, Mafalda
Source: check_circle
CIÊNCIAVITAE

WHAT IS YOUR DREAM JOB? EXPLORING UNDERGRAD STUDENTS’ PRE-MARKET ENTRY EXPECTATIONS IN THE LIGHT OF EVP DIMENSIONS

2021-07 | Conference paper
DOI: 10.21125/edulearn.2021.1661
Contributors: Cidália Neves; Mafalda Nogueira; Sandra Gomes
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Sustainable packaging: Does eating organic really make a difference on product-packaging interaction?

Journal of Cleaner Production
2021-04 | Journal article
DOI: https://doi.org/10.1016/j.jclepro.2021.127066
Source: Self-asserted source
Sandra Gomes
grade
Preferred source (of 2)‎

Comportamento de consumo de roupas em segunda mão: estudo comparativo transcultural entre Brasileiros e Portugueses

2020 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539337

OTHER-ID:

202518850

HANDLE: http://hdl.handle.net/10400.26/33377
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/33377,}
Contributors: Bandeira, Marilia Vieira
Source: check_circle
CIÊNCIAVITAE

Identificação das determinantes influenciadoras da experiência de compra do consumidor português no supermercado

2020 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539334

OTHER-ID:

202522849

HANDLE: http://hdl.handle.net/10400.26/33781
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/33781,}
Contributors: Correia, Ana
Source: check_circle
CIÊNCIAVITAE

O impacto da comunicação das ações de responsabilidade social das marcas nas respostas dos consumidores de calçado do distrito do Porto

2020 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539333

OTHER-ID:

202525716

HANDLE: http://hdl.handle.net/10400.26/33772
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/33772,}
Contributors: Cerqueira, Ana
Source: check_circle
CIÊNCIAVITAE

Plano de marketing para a empresa Ecoinside

2020 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539336

OTHER-ID:

202522148

HANDLE: http://hdl.handle.net/10400.26/33783
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/33783,}
Contributors: Neves, Ana
Source: check_circle
CIÊNCIAVITAE

Plano estratégico de responsabilidade social: Rio Ave Futebol Clube

2020 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539335

OTHER-ID:

202525775

HANDLE: http://hdl.handle.net/10400.26/33769
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/33769,}
Contributors: Gonçalves, Pedro
Source: check_circle
CIÊNCIAVITAE

Consumer Attitudes Toward Food and Nutritional Labeling: Implications for Policymakers and Practitioners on a National Level

Journal of Food Products Marketing
2020-09-01 | Journal article
DOI: 10.1080/10454446.2020.1802381
Contributors: Sandra Gomes; Mafalda Nogueira; Mafalda Ferreira; Maria João Gregorio; Pedro Graça; Jo Jewell; João Breda
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

HIGHER EDUCATION INSTITUTIONS AS CORPORATE SOCIAL RESPONSIBILITY DRIVERS: TEACHING AND LEARNING TO TRANSFORM THE WORLD

2020-07 | Conference paper
DOI: 10.21125/edulearn.2020.1028
Contributors: Sandra Gomes; Mafalda Nogueira; Cidália Neves
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Higher education as corporate social responsibility drivers: Teaching and learning to transform the world

EDULEARN20
2020-07-06 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-2044535

Part of ISBN: 9788409179794
Contributors: Gomes, Sandra; Nogueira, Mafalda; Neves, Cidália
Source: check_circle
CIÊNCIAVITAE

Online Disclosureof higher education institutions' social responsibility

EDULEARN20
2020-07-06 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-2044538

Part of ISBN: 9788409179794
Contributors: Gomes, Sandra; Nogueira, Mafalda; Neves, Cidália
Source: check_circle
CIÊNCIAVITAE

Social responsibility in higher education institutions in Portugal: The missing link between expectations, perceptions and practices

EDULEARN19 Proceedings
2019 | Conference paper
DOI: 10.21125/edulearn.2019.1484
Source: Self-asserted source
Sandra Gomes
grade
Preferred source (of 2)‎

A intenção de compra de alimentos biológicos em embalagens sustentáveis

2019 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539340

OTHER-ID:

202287696

HANDLE: http://hdl.handle.net/10400.26/29904
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/29904,}
Contributors: Santos, Vera Lúcia Guedes dos
Source: check_circle
CIÊNCIAVITAE

Caracterização das atitudes dos consumidores seniores face à rotulagem alimentar e nutricional

2019 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3539341

OTHER-ID:

202284433

HANDLE: http://hdl.handle.net/10400.26/29797
OTHER-ID:

@masterThesis{http://hdl.handle.net/10400.26/29797,}
Contributors: Silva, Francisca Pimenta da
Source: check_circle
CIÊNCIAVITAE

Consumers perceptions of CSR: the point of view from undergraduates students in Portugal

World Review of Entrepreneurship, Management and Sustainable Development
2019 | Journal article
DOI: doi.org/10.1504/WREMSD.2019.098477
Source: Self-asserted source
Sandra Gomes

O papel da da CS11 num estudo de levantamento de Boas Práticas de Responsabilidade Social nas IES

The TQM Journal
2019 | Journal article
SOURCE-WORK-ID:

cv-prod-id-2044541
Contributors: Gomes, Sandra
Source: check_circle
CIÊNCIAVITAE

Transition to higher education as a life upgrade

EDULEARN19 Proceedings
2019 | Conference paper
DOI: 10.21125/edulearn.2019.2113
Source: Self-asserted source
Sandra Gomes
grade
Preferred source (of 2)‎

Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers’ Contributions to Build Nonprofit Organizations’ Brands

Journal of Nonprofit & Public Sector Marketing
2019-11-17 | Journal article
DOI: 10.1080/10495142.2019.1689222
Part of ISSN: 1049-5142
Part of ISSN: 1540-6997
Source: Self-asserted source
Sandra Gomes
grade
Preferred source (of 3)‎

Responsabilidade social alimentar

Marketing de alimentos para iniciantes
2018 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-771740
Contributors: Gomes, Sandra
Source: check_circle
CIÊNCIAVITAE

Portuguese Consumer attitudes towards Food Labeling

World Health Organization
2017 | Report
Source: Self-asserted source
Sandra Gomes

A responsabilidade social das empresas e o estabelecimento de relações de confiança com o consumidor: aplicação ao setor alimentar

Marketing agroalimentar: fundamentos e estudos de caso
2015 | Book chapter
Source: Self-asserted source
Sandra Gomes

Corporate social responsibility knowledge in higher education students in Portugal

Proceedings of the European Conference on Knowledge Management, ECKM
2015 | Conference paper
EID:

2-s2.0-85006744114
Contributors: Reis, R.; von Schwedler, M.; Gomes, S.
Source: Self-asserted source
Sandra Gomes via Scopus - Elsevier
grade
Preferred source (of 2)‎

“Teaching for Social Responsibility in Portugal: Can students change the world?”

Proceedings of the 48th Academy of Marketing Conference 2015: The Magic in Marketing, Academy of Marketing
2015 | Journal article
Contributors: Sandra Gomes
Source: Self-asserted source
Sandra Gomes

“The Corporate Social Responsibility (CSR) Strategy: The role of the Stakeholders”

Corporate Social Responsibility: Strategies and Tools for Stakeholders Engagement - The HANDBOOK
2010 | Book chapter
Source: Self-asserted source
Sandra Gomes

Gestão da Diversidade em PME Europeias

Parceria de Desenvolvimento – Respons&Ability – Investindo na diversidade Iniciativa Comunitária EQUAL
2008 | Book
ISBN: 978-989-8034-13-7
Source: Self-asserted source
Sandra Gomes
grade
Preferred source (of 2)‎

Online disclosure of higher education institutions’ social responsibility

Conference paper
DOI: doi.org/10.21125/edulearn.2020
Source: Self-asserted source
Sandra Gomes

Peer review (1 review for 1 publication/grant)

Review activity for International review on public and nonprofit marketing. (1)
How many people are using ORCID?