Personal information

No personal information available

Activities

Collapse all

Employment (1)

Universidad de Almería: Almería, Andalucía, ES

2018-02-16 to present | Investigador en formación (DOCTORANDA) (Economía y Empresa)
Employment
Source: Self-asserted source
M. Mar Serrano-Arcos

Works (4)

Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises

Oeconomia Copernicana
2024-06-30 | Journal article
DOI: 10.24136/oc.2755
Contributors: M. Mar Serrano-Arcos; Raquel Sanchez Fernández; Juan Carlos Pérez-Mesa
Source: check_circle
Crossref

A review of consumer affinity research: recent advances and future directions

International Marketing Review
2022-10-25 | Journal article
DOI: 10.1108/IMR-01-2021-0011
Contributors: M. Mar Serrano-Arcos; Raquel Sánchez-Fernández; Juan Carlos Pérez-Mesa; Petra Riefler
Source: check_circle
Crossref

ARE YOU A LOCAVORE? MAKING MASTER STUDENTS IDENTIFY LOCAVORIM BEHAVIOUR THROUGH IN-DEPTH INTERVIEWS

2021-11 | Conference paper
DOI: 10.21125/iceri.2021.0997
Contributors: Martina Gallarza; Giacomo del Chiappa; Raquel Sanchez-Fernandez; Mar Serrano-Arcos
Source: check_circle
Crossref

Is There an Image Crisis in the Spanish Vegetables?

Journal of International Food & Agribusiness Marketing
2020-05-26 | Journal article
DOI: 10.1080/08974438.2019.1599759
Contributors: M. Mar Serrano-Arcos; Raquel Sánchez-Fernández; Juan Carlos Pérez-Mesa
Source: check_circle
Crossref
How many people are using ORCID?