Antoni Meseguer-Artola (0000-0002-7817-3695)

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Biography

Dr. Antoni Meseguer-Artola is a Full Professor of Quantitative Methods for Economics and Business at the Universitat Oberta de Catalunya (UOC). He holds a Doctoral Degree in Economics and Business Sciences (1997) and a Master Degree in Economic Analysis (1994), within the International Doctorate in Economic Analysis, both from the Universitat Autònoma de Barcelona (UAB). Furthermore, he holds a Bachelor Degree in Mathematics (1992) from the Universitat de Barcelona (UB), with a Major in Applied Mathematics.

Before joining the UOC, he was an Assistant Professor of Statistics and Mathematics in the Department of Economics and Economic History of the UAB (1992-1997), where he was awarded a FPI scholarship. At the UOC, he has coordinated the Statistics and Mathematics area, and served as a Director of the Bachelor's Degree Programme in Work Sciences (2001-2006) and as a Dean of the Faculty of Economics and Business Sciences (2006-2010). Since 2020, he is the Director of the Doctoral Program in Business and Management at the UOC. He has also collaborated with the UB as Assistant Professor in the Department of Econometrics, Statistics and Spanish Economics (2010-2020).

Prof. Meseguer-Artola is a researcher in the Digital Business Research Group (DigiBiz) at the UOC. He has published extensively on digital marketing, customer experience, e-learning and game theory in JCR and Scopus indexed journals, with high impact. He has also jointly published several book chapters, books and handbooks. He has presented his research at dozens of international scientific conferences, and has participated in a number of competitive research projects, funded by Catalan, Spanish or European institutions.

Antoni Meseguer-Artola is a member of the Catalan Statistical Council (IDESCAT), and a founding member of the Catalan Statistical Society. He holds official accreditations from the Catalan University Quality Assurance Agency (AQU) as Full Professor, Associate Professor, and Private University Professor, as well as four merits in teaching and a merit in research.

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Universitat Oberta de Catalunya, UOC: Barcelona, Catalunya, ES

1998-01-13 to present | Full Professor (Economics and Business Department)

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Antoni Meseguer-Artola

https://orcid.org/0000-0002-7817-3695

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Employment (1)

Universitat Oberta de Catalunya, UOC: Barcelona, Catalunya, ES

Education and qualifications (3)

Universitat Autònoma de Barcelona: Bellaterra, Catalunya, ES

Universitat Autònoma de Barcelona: Bellaterra, Catalunya, ES

Universitat de Barcelona: Barcelona, Catalunya, ES

Works (50 of 53)

STUDENT SATISFACTION WITH FEEDBACK AND EVALUATION IN ONLINE DISCUSSION ACTIVITIES USING LEARNING ANALYTICS

Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection

Inside Airbnb’s performance and adaptive strategies in Barcelona using artificial neural networks: A longitudinal, spatial, and multi-host perspective

The utilitarian and hedonic value of immersive experiences on WeChat: examining a dual mediation path leading to users' stickiness and the role of social norms

Exploring incentives and reticences to implement telework in small companies

Analyzing the influence of short-term rental platforms on housing affordability in global urban destination neighborhoods

Self-disclosure during the COVID-19 emergency: Effects of narcissism traits, time perspective, virtual presence, and hedonic gratification

Flow experiences in personalised e-learning environments and the role of gender and academic performance

Editorial: How to Prevent, Detect and Control Common Method Variance in Electronic Commerce Research

Pricing Rental Tourist Accommodation

A PLS-Neural Network Analysis of Motivational Orientations Leading to Facebook Engagement and the Moderating Roles of Flow and Age

Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona

Academic impact and perceived value of Wikipedia as a primary learning resource in higher education

UPSKILLING AND DISTRIBUTIONAL CHANGES IN THE ELECTRONICS GLOBAL VALUE CHAIN

Facebook Engagement—Motivational Drivers and the Moderating Effect of Flow Episodes and Age Differences

Learning with Wikipedia in Higher Education: Academic Performance and Students’ Quality Perception

Price Determinants of Tourist Accommodation Rental: Airbnb in Barcelona and Madrid

Imagine, feel “there”, and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects

Models of structural equations in social science research: User experience in Facebook,Modelos de ecuaciones estructurales en investigaciones de ciencias sociales: Experiencia de uso en Facebook

THE GLOBAL VALUE CHAIN IN THE ELECTRONICS INDUSTRY

WHERE HAVE THE BEST JOBS MIGRATED? THE IMPACT OF GLOBAL VALUE CHAINS AND TECHNOLOGY ON EMPLOYMENT

Where have the best jobs migrated? The impact of global value chains and technology on employment,¿dónde emigraron los mejores empleos? El impacto laboral de las cadenas globales de valor y el cambio tecnológico

Chapter 12 Immersive Experiences in Online Higher Education: Virtual Presence and Flow

The playfulness of Facebook – Shaped by underlying psychological drivers and gender differences

LA CADENA GLOBAL DE VALOR EN LA INDUSTRIA ELECTRÓNICA

¿DÓNDE EMIGRARON LOS MEJORES EMPLEOS? EL IMPACTO LABORAL DE LAS CADENAS GLOBALES DE VALOR Y EL CAMBIO TECNOLÓGICO

Explaining teaching uses of Wikipedia through faculty personal and contextual features

Flow in e-learning: What drives it and why it matters

Semi-automatic generation of a corpus of wikipedia articles on science and technology

E-learning continuance: The impact of interactivity and the mediating role of imagery, presence and flow

How do the experiences of virtual presence and flow differ? evidence from engineering and ICT online education

How do the Experiences of Virtual Presence and Flow Differ? Evidence from Engineering and ICT Online Education

Presence in personalised e-learning – the impact of cognitive and emotional factors and the moderating role of gender

Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

The Impact of Didactic Resources’ Quality and the Instructor’s Attitude: E-Learning Continuance Explained by Flow and Presence Experiences

What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intention

Wikipedia at university: what faculty think and do about it

Learning from customer interaction: How merchants create price-level propositions for experience goods in hybrid market environments

Wikipedia en la universidad: una guía de buenas prácticas

Factors that influence the teaching use of Wikipedia in higher education

Learning by comparing with Wikipedia: The value to students' learning,Aprendiendo mediante la comparación con Wikipedia: Su importancia en el aprendizaje de los estudiantes

Modelling students' flow experiences in an online learning environment

An empirical study on faculty perceptions and teaching practices of wikipedia

An Empirical Study on Faculty Perceptions and Teaching Practices of Wikipedia

WIKIPEDIA IN HIGHER EDUCATION: AN EMPIRICAL STUDY ON FACULTY PERCEPTIONS AND PRACTICES

Toward a longitudinal model of e-commerce: Environmental, technological, and organizational drivers of B2C adoption

Flow and online consumer behaviour: An empirical analysis of e-learning experiences

EL COMERCIO ELECTRÓNICO EN PERSPECTIVA: DINÁMICA Y DESENCADENANTES

Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy

Reward functions and cooperative games: Characterization and economic application

Peer review (29 reviews for 12 publications/grants)