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ResearcherID: P-8204-2015

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Employment (1)

Žilinská univerzita v Žiline: Zilina, Slovakia/Žilina, SK

The Teacher ( Department of Economics)
Employment
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Eva Kicová

Works (19)

Supporting Smart Cities through Marketing Communication in the Field of Public Transport

EAI/Springer Innovations in Communication and Computing
2024 | Book chapter | Author
DOI: 10.1007/978-3-031-56533-5_29
Part of ISBN: 9783031565328
Part of ISBN: 9783031565335
Part of ISSN: 2522-8595
Part of ISSN: 2522-8609
Contributors: Eva Kicová; Zuzana Rosnerova ; Olga Ponisciakova
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Eva Kicová

Concept for the Customer Perspective of the Balanced Scorecard (BSC) System in Bus Transport Companies in the Slovak Republic

Systems
2023 | Journal article
DOI: 10.3390/SYSTEMS11120575
WOSUID: WOS:001130716300001
Contributors: Kicova, Eva; Rosnerova, Zuzana; Ponisciakova, Olga; Gajanova, Lubica
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Motivation as an Element of Managerial Decision Making in Manufacturing Companies: The Case of the Slovak Republic

Sustainability
2023 | Journal article
DOI: 10.3390/SU15129186
WOSUID: WOS:001015760800001
Contributors: Ponisciakova, Olga; Rosnerova, Zuzana; Kicova, Eva
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SELECTED ASPECTS OF THE MARKETING OF BUS TRANSPORT COMPANIES DURING COVID-19

Business: Theory and Practice
2023-09-29 | Journal article | Author
DOI: 10.3846/btp.2023.18964
Part of ISSN: 1648-0627
Part of ISSN: 1822-4202
Contributors: Eva Kicová; Olga Ponisciakova; Zuzana Rosnerova
Source: Self-asserted source
Eva Kicová

Effective Use of MBO in the Conditions of Slovak Companies

Sustainability
2021 | Journal article
DOI: 10.3390/SU13179788
WOSUID: WOS:000694546000001
Contributors: Ponisciakova, Olga; Kicova, Eva
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The Impact of TV Advertising on Brand Credibility

Advances in Applied Economic Research
2020 | Journal article
DOI: 10.1007/978-3-030-38253-7_39
WOSUID: WOS:000851233600039
Contributors: Kicova, Eva; Bartosova, Viera; Popp, Jozsef
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TRENDS OF FACILITY MANAGEMENT IN GLOBALIZATION PROCESS IN SLOVAKIA

International Scientific Conference Globalization and Its Socio-Economic Consequences
2018 | Conference paper
WOSUID: WOS:000681676300078
Contributors: Kicova, Eva
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Brand as a Tool of Company's Strategic Marketing in Practice

2ND INTERNATIONAL CONFERENCE ON PHYSICAL EDUCATION AND SOCIETY MANAGEMENT (ICPESM), VOL 9
2017 | Journal article
DOI: 10.26602/LNMS.2017.73.29
WOSUID: WOS:000418203500005
Contributors: Kicova, Eva; Nadanyiova, Margareta
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TRENDS IN FACILITY MANAGEMENT IN THE GLOBALIZATION PROCESS

Globalization and its Socio-economic Consequences, International Scientific Conference Proceedings, Pts I-v
2016 | Journal article
WOSUID: WOS:000393253800107
Contributors: Kicova, Eva
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Economic Value Added as a measurement tool of financial performance

5TH ISTANBUL CONFERENCE OF ECONOMICS AND FINANCE
2015 | Journal article
DOI: 10.1016/S2212-5671(15)00877-1
WOSUID: WOS:000381990300072
Contributors: Salaga, Jakub; Bartosova, Viera; Kicova, Eva
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Green marketing and its exploitation in Slovak companies

5TH ISTANBUL CONFERENCE OF ECONOMICS AND FINANCE
2015 | Journal article
DOI: 10.1016/S2212-5671(15)00820-5
WOSUID: WOS:000381990300034
Contributors: Nadanyiova, Margareta; Kicova, Eva; Rypakova, Martina
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Marketing mix and its importance in Slovak banks

FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS, PTS I-III
2015 | Journal article
WOSUID: WOS:000376799500059
Contributors: Kicova, Eva; Nadanyiova, Margareta
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MARKETING STRATEGIES IN BUS TRANSPORT COMPANIES AND ITS IMPACT ON INCREASING THE COMPETITIVENESS

Globalization and its Socio-economic Consequences, Pts I and Ii
2015 | Journal article
WOSUID: WOS:000371199400038
Contributors: Kicova, Eva; Nadanyiova, Margareta
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Modification of EVA in Value Based Management

Procedia Economics and Finance
2015 | Journal article
DOI: 10.1016/S2212-5671(15)00859-X
WOSUID: WOS:000381990300049
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THE CONCEPT OF BSC SYSTEM IN BUS TRANSPORT COMPANIES AS A TOOL OF MODERN MANAGEMENT TRENDS

Globalization and its Socio-economic Consequences, Pts I and Ii
2015 | Journal article
WOSUID: WOS:000371199400064
Contributors: Nadanyiova, Margareta; Kicova, Eva
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The Importance of Marketing Strategy as a Tool of the Strategic Management in the Bus Transport Companies

PROCEEDINGS OF THE 20TH INTERNATIONAL SCIENTIFIC CONFERENCE TRANSPORT MEANS
2015 | Journal article
WOSUID: WOS:000375237700160
Contributors: Nadanyiova, M.; Kicova, E.
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The Possibilities of Using BSC Concept as a Tool of the Strategic Management in Bus Transport Companies

PROCEEDINGS OF THE 20TH INTERNATIONAL SCIENTIFIC CONFERENCE TRANSPORT MEANS
2015 | Journal article
DOI: 10.1016/0002-8703
WOSUID: WOS:000375237700141
Contributors: Kicova, E.; Nadanyiova, M.
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INNOVATIONS IN OUTSOURCING

7TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS
2013 | Journal article
WOSUID: WOS:000339103100060
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Possibilities of using financial analysis in the bus transport companies

FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS: 9TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS, PTS I-III
2013 | Journal article
WOSUID: WOS:000339362200037
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