Personal information

Other IDs

ResearcherID: L-3204-2018
Scopus Author ID: 57207502302
Loop profile: 1619599

Keywords

Consumer Behavior, Consumer Marketing, Research Methodology

Countries

Iran

Biography

Associate Professor, University of Guilan, Rasht, Iran.

Activities

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Employment (1)

University of Guilan: Rasht, Gilan, IR

(Management)
Employment
Source: Self-asserted source
Mohsen Akbari

Education and qualifications (3)

University of Tehran: Tehran, Tehran, IR

PhD (Management)
Education
Source: Self-asserted source
Mohsen Akbari

Tehran University : Tehran, Tehran, IR

BSc of Business Administration (Management)
Education
Source: Self-asserted source
Mohsen Akbari

Tehran University: Tehran, Tehran, IR

MSc of Business Administration (Management)
Education
Source: Self-asserted source
Mohsen Akbari

Professional activities (6)

University of Guilan: Rasht, Gilan, IR

2011-09-01 to present (Management)
Membership
Source: Self-asserted source
Mohsen Akbari

Guilan Governarate: Rasht, Gilan, IR

2019 | Top Researcher (Management)
Distinction
Source: Self-asserted source
Mohsen Akbari

University of Guilan: Rasht, Gilan, IR

2018 | Top Researcher (Management)
Distinction
Source: Self-asserted source
Mohsen Akbari

University of Guilan: Rasht, Gilan, IR

2017 | Top Researcher (Rasht)
Distinction
Source: Self-asserted source
Mohsen Akbari

University of Guilan: Rasht, Gilan, IR

2016 | Top Researcher (Managemetn)
Distinction
Source: Self-asserted source
Mohsen Akbari

University of Guilan: Rasht, Gilan, IR

2015 | Top Researcher (Management)
Distinction
Source: Self-asserted source
Mohsen Akbari

Funding (1)

Internal Marketing in higher education

2016 to 2018 | Grant
Iran National Science Foundation (Tehran, IR)
Source: Self-asserted source
Mohsen Akbari

Works (50 of 71)

Items per page:
Page 1 of 2

The Double-Edged Sword of Jealousy: The Intentions Toward the Brand and Rival Customer

Interdisciplinary Journal of Management Studies
2025 | Journal article
DOI: 10.22059/IJMS.2024.365407.676205
WOSUID: WOS:001380773600004
Contributors: Moradipour, Saeid; Salehzadeh, Reza; Soleimani, Samaneh; Akbari, Mohsen
Source: check_circle
Web of Science Researcher Profile Sync

Impact of green reputation on green evangelism: the role of green fidelity, respect and credibility

Asia-Pacific Journal of Business Administration
2025-01-06 | Journal article
DOI: 10.1108/APJBA-04-2024-0198
Contributors: Salman Eivazinezhad; Mohsen Akbari; Gustave Florentin Nkoulou Mvondo
Source: check_circle
Crossref

Strategic analysis and ranking of development and construction cooperative investment plans in Rasht city

2024 | Journal article
DOI: 10.22034/ajcoop.2023.359981.1799
SOURCE-WORK-ID: BASE:7660e86ca776539d013d650afc67b9e9183008ab759b32c765f4f8f294e0efae
Contributors: Mostafa Ebrahimpour; Mohsen Akbari; Atefeh Abdollahi
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

Toward a typology of business groups: A qualitative content analysis

Transnational Corporations Review
2024-12 | Journal article
DOI: 10.1016/j.tncr.2024.200096
Contributors: Milad Hooshmand Chaijani; Morteza Soltani; Mohsen Akbari
Source: check_circle
Crossref

Rural women entrepreneurship: when femininity compensates for institutional hurdles

Asian Business & Management
2024-11 | Journal article
DOI: 10.1057/s41291-024-00283-4
Contributors: Masoud Karami; Yousef Mohammad Karimi; Mohsen Akbari; Juergen Gnoth
Source: check_circle
Crossref

Knowledge sharing leads to engagement during Covid-19 for online gamers

Information & Management
2024-06 | Journal article | Author
DOI: 10.1016/j.im.2024.103948
Part of ISSN: 0378-7206
Contributors: Justin Paul; Mohsen Akbari; Subhra Mondal; SUBHANKAR DAS
Source: Self-asserted source
Mohsen Akbari
grade
Preferred source (of 2)‎

Consumer's Reaction to the Observance of Hygienic Principles in the Stores During the Outbreak of COVID-19Pandemic

Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)
2023 | Journal article
DOI: 10.22059/ijms.2023.344248.675156
Part of ISSN: 2981-0795
Part of ISSN: 2981-0795
Contributors: Akbari, Mohsen; Eivazinezhad, Salman; Hosseinzadeh, Arezoo
Source: Self-asserted source
Mohsen Akbari
grade
Preferred source (of 2)‎

How to flourish under constraints: imitation or innovation? The mediation role of innovation and absorptive capacity on firm performance

Journal of Research in Marketing and Entrepreneurship
2023 | Journal article
DOI: 10.1108/JRME-12-2022-0150
WOSUID: WOS:001092508700001
Contributors: Moghadam, Mojtaba Azhdary; Akbari, Mohsen; Mahfoozi, Gholamreza; Montazeri, Mahyar Mohaghegh
Source: check_circle
Web of Science Researcher Profile Sync

Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study

2023 | Journal article
DOI: 10.22059/jibm.2022.341302.4345
SOURCE-WORK-ID: BASE:c30cc688983afcb026278c7652449592fbf46262c20c7b200a53be1fb549b303
Contributors: Vahid Khashei; Masoomeh Ghasemi Shams; Mohsen Akbari; Mehdi Ebrahimi
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The Performance of Active Businesses in an Emerging Economy: The Role of Entrepreneurial Approach, Strategic Flexibility, and Business Model Innovation

Iranian Journal of Management Studies
2023 | Journal article
DOI: 10.22059/IJMS.2022.334082.674830
WOSUID: WOS:001016951000013
Contributors: Akbari, Mohsen; Beigi, Shahrokh
Source: check_circle
Web of Science Researcher Profile Sync

Designing a Model of Human Resource Sustainability in Family Businesses

2022 | Journal article
DOI: 10.30495/qjopm.2022.1943234.3254
SOURCE-WORK-ID: BASE:6c33b4a4a746d80bbf10e515eb1443618aeecb09d5e4caab87f3c5a8c54c2d05
Contributors: Yousef Mohammadkarimi; Mohammad Doostar; Mohsen Akbari; Reza Esmaeilpour
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

Providing a model for Formation of Ambidextrous Diversification in Multi-Business Corporations in Iran

2022 | Journal article
DOI: 10.22111/jmr.2021.36790.5316
SOURCE-WORK-ID: BASE:51d4d75e6bf38048adaf6d3a9080c5a65ba12fffaa8dfd5868234d4a8c15ecd9
Contributors: Salman Eivazinezhad; Mohsen Akbari; Ali Parishani
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

Seeing the forest through trees: advertising appeals, product involvement, and construal level

Middle East J. of Management
2022 | Journal article
DOI: 10.1504/mejm.2022.123721
Part of ISSN: 2050-3636
Part of ISSN: 2050-3644
Source: Self-asserted source
Mohsen Akbari

The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities

2022 | Journal article
DOI: 10.22034/jbar.2022.11500.2986
SOURCE-WORK-ID: BASE:23d52a5062a463dc8ba1f7a1edca6783dcf7f9cc26a29e3854495947d568bc24
Contributors: Mohammad Hataminezhad; Mohsen Akbari; Mostafa Ebrahimpour Azbari
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The impact of transformational leadership on CWBs: the moderating effect of management level in a developing country

Transnational Corporations Review
2022 | Journal article
DOI: 10.1080/19186444.2022.2118492
WOSUID: WOS:000857099900001
Contributors: Akbari, Mohsen; Omrane, Amina; Nikookar-Gohari, Hani; Ranji, Ebrahim
Source: check_circle
Web of Science Researcher Profile Sync

The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers’ internal and behavioral responses: evidence from Guilan Province in Iran

Journal of Financial Services Marketing
2022-10-29 | Journal article
DOI: 10.1057/s41264-022-00189-2
Part of ISSN: 1363-0539
Part of ISSN: 1479-1846
Contributors: Mohsen Akbari; Maryam Zidehsaraei; Reza Esmaeilpour; Mohsen Akbari
Source: Self-asserted source
Mohsen Akbari
grade
Preferred source (of 2)‎

Trust in Blockchain-Based Advertising: A System Dynamics Approach

Journal of Information Technology Management
2022-06 | Journal article
DOI: 10.22059/jitm.2022.87841
Source: Self-asserted source
Mohsen Akbari
grade
Preferred source (of 4)‎

تثیر استراتژی‌های تنوع درآمدی بر قدرت بازاری نظام بانکی

مدیریت دارایی و تامین مالی
2022-06 | Journal article
DOI: 10.22108/amf.2022.129626.1679
Source: Self-asserted source
Mohsen Akbari
grade
Preferred source (of 2)‎

Effects of innovation on corporate performance of manufacturing companies: which roles associated to social responsibility?

Transnational Corporations Review
2021 | Journal article
DOI: 10.1080/19186444.2021.1940055
WOSUID: WOS:000673488900001
Contributors: Akbari, Mohsen; Omrane, Amina; Hoseinzadeh, Arezoo; Nikookar, Hani
Source: check_circle
Web of Science Researcher Profile Sync

Horses for courses: B2B salesperson performance: the role of their characteristics and promotion efforts

Middle East J. of Management
2021 | Journal article
DOI: 10.1504/MEJM.2021.10037482
DOI: 10.1504/mejm.2021.116440
WOSUID: WOS:000679366600001
Part of ISSN: 2050-3636
Part of ISSN: 2050-3644
Source: Self-asserted source
Mohsen Akbari
grade
Preferred source (of 2)‎

Identifying and Calcifying the Affecting Factors in Tourists' Reaction to the Environment through a comparative process

2021 | Journal article
DOI: 10.22054/tms.2021.60617.2539
SOURCE-WORK-ID: BASE:b04bd083da3b4c9a604d22c354ad17625d5e2c8bb505d1def99adb529b39233e
Contributors: salman eivazinezhad; Mohsen Akbari
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention

2021 | Journal article
DOI: 10.22034/jbar.2021.1605
SOURCE-WORK-ID: BASE:a8c652f07da7b1f4eff877de8d4c64d96264a4b862dfaadc04ad546418efec2a
Contributors: Mostafa Ebrahimpour Azbari,; Mohsen Akbari; Seyedeh Sadaf Veshkaei Nejad
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The Impact of Vision Leadership on Organizational Effectiveness: The Mediating Role of Organizational Citizenship Behavior

2021 | Journal article
DOI: 10.30495/qjopm.2020.1879598.2632
SOURCE-WORK-ID: BASE:a6c09954f66e14498687977b3d7de2098dfebc42e5730c8b23fbc86b94b468e1
Contributors: Hani Nikookar; Parviz Ahi; Mohsen Akbari
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The Role of University and Industry Relationship in Improving Factors Affecting on Sustainable Performance of SMEs

2021 | Journal article
SOURCE-WORK-ID: BASE:d2deb0a440d90efae668d835e363915d6404dc96bc932f2fbdad00d1b4b4ef3a
Contributors: Zahra Jafari; Mostafa Ebrahimpour Azbari; Mohsen Akbari
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

Examining the Impact of Organizational Culture on the Success of Software Process Improvement: The Mediating Role of Knowledge Sharing and the Moderating Role of Top Management Support

2020 | Journal article
SOURCE-WORK-ID: BASE:27ade2c892b0df347bc77a95d52aca2f66b0ab108c395fc9c4975c5055bf6b31
Contributors: Mohsen Akbari; Mehrali Hematinejad; Neda Ahmadpour; Meysam Masoudifar
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

Exploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses

2020 | Journal article
DOI: 10.22059/jibm.2019.284618.3558
SOURCE-WORK-ID: BASE:4e137234d55c9e5a6cfd4cde08d6ddb2ec5a3e27330a00d0e5505bf10ff67ed5
Contributors: Hamid Reza Tafaghodi; Mohammad Rahim Ramazanian; Keikhosro Yakideh; Mohsen Akbari
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The Effect of Corporate Social Responsibility on Organizational Citizenship Behavior: Mediating Roles of Occupational Involvement, Job Satisfaction, and Employees Voice

2020 | Journal article
DOI: 10.22034/jhrs.2020.103549
SOURCE-WORK-ID: BASE:b93991e4668d4e3a2c9f30b2ab8ff0475593a3596f7e49985a66d951a0b0502a
Contributors: Mohsen Akbari; Adel Azar; Ayoob Mehdi Haji Mahmoudloo; Seyyed Hassan Aletaha
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The Effect of Inter-Organizational Communication on Employees' Extra-Role Behavior and Engagement: Mediating Role of Organizational Commitment and Role Ambiguity

2020 | Journal article
DOI: 10.22034/jhrs.2020.225070.1392
SOURCE-WORK-ID: BASE:826e9a5523256c5faa0fb75202fcfe8500241660cdd6d49d5ea9e59ac9030645
Contributors: Mohsen Akbari; Reza Esmaeilpour; Hassan Aletaha; Azadeh Ghavidel
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The effect of perceived nostalgia on place attachment

Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
2020-01-01 | Journal article
DOI: 10.22054/tms.2020.18015.1498
Contributors: Mohsen Akbari; M Ebrahimi; Maryam Aghdam
Source: Self-asserted source
Mohsen Akbari via OpenAIRE Explore

A Study on the Effect of Perceived Nostalgia on Place Attachment

2019 | Journal article
DOI: 10.22054/TMS.2018.9648
SOURCE-WORK-ID: BASE:8a46af4a6b3753023c044b1d678eb845174c5fde15dd79bfe6dfe53fd2d75082
Contributors: Mohsen Akbari; Mostafa Ebrahimpour; Maryam Eghdami Tatfi
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine
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Explaining the Strategic Leadership Pattern for Empowerment Performance's Personnels

2019 | Journal article
SOURCE-WORK-ID: BASE:4d10f776281b60aa4d05d713199a4776bb967f4d2c6de40bc5699774cf22dd40
Contributors: Mohsen Akbari; Mohammad Dustar; Mohammad Esmailzadeh; Haniyeh Hosseini
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

Investigating the Effect of Product Market Competition on Financial Performance by Moderating Role of Information Disclosure Quality: The Companies Listed in Tehran Stock Exchange

2019 | Journal article
DOI: 10.22108/amf.2018.108951.1236
SOURCE-WORK-ID: BASE:131fcf5264ec81c526757a165cc0bdbacdbd270b8a3ac44694d2d15c40f66163
Contributors: Mohsen Akbari; Mahsa Farkhondeh; Zahra Ayagh
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

Strategic Control in Iranian Banking: A Historical Look at Past Patterns and Presentation of a New Model

2019 | Journal article
SOURCE-WORK-ID: BASE:1d63b1e6423edeb87297eb3b8d8edbe7fe8424750b715d41a1321bc21e54fde5
Contributors: Vahid Khashei; Mohsen Akbari; Masoomeh Qasemi Shams
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics

2019 | Journal article
DOI: 10.22034/jbar.2019.1547
SOURCE-WORK-ID: BASE:544941aa6d89582dc3d98acaee3dca45fdcc586e9deeb5f5f7ec5ee11d3589b1
Contributors: Mohsen Akbari; Mostafa Ebrahimpour Azbari; Abbas Darjani
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The Role of Human Resource Management Practices on Promoting Organizational Citizenship Behavior from an Islamic Perspective

2019 | Journal article
DOI: 10.22034/jhrs.2019.128464
SOURCE-WORK-ID: BASE:f3a27ce237799966971a5e0671ed74f9b3002c67d2580dfbdf4ba7a29f73bd61
Contributors: Mohsen Akbari; Masoomeh Ghasemi Shams; Hani Nikookar
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The structural model of customer’s psychological investment and rubbed satisfaction: mediating role of perceived risk

2019 | Journal article
SOURCE-WORK-ID: BASE:bf7363391832fa5380fa47a77cdb27878b4837a258b260bef3997d59690442a5
Contributors: محسن اکبری; محمد حسن قلیزاده; میثم مسعودی فر; جواد قائمی
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The Impact of Environmental Uncertainty, Manufacturing Flexibility and Operational Efficiency on Firm Performance: The Moderating role of the Operational Absorptive Capacity

2018 | Journal article
DOI: 10.22054/JIMS.2018.8785
SOURCE-WORK-ID: BASE:8460da6096b3161a01733e29c86c8eedd082e0d6c2a6d218e19f9a8796e345b4
Contributors: Fatemeh Rafiei Rashtababdi; Mohsen Akbari; Mostafa Ebrahimpour Azbari
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine
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بررسی نقش تعدیل‌گری ماکیاول‌گرایی بر رابطۀ بین نارضایتی و تقلب مشتریان بیمه

2018 | Journal article
DOI: 10.22056/jir.2018.83081.2061
SOURCE-WORK-ID: BASE:a356eed2d7be5d5ebc124e1c21853f755e3a763d379a5ce8f4543b5b56085c65
Contributors: محسن اکبری; محمد رحیم رمضانیان; معصومه قاسمی شمس; حمیدرضا رسولی
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

Performance of the Firms in a Free‐Trade Zone: The Role of Institutional Factors and Resources

European Management Review
2018-03 | Journal article
DOI: 10.1111/emre.12163
Part of ISSN: 1740-4754
Contributors: Mohsen Akbari; Mostafa Ebrahimpour Azbari; Milad Hooshmand Chaijani
Source: Self-asserted source
Mohsen Akbari via Crossref Metadata Search
grade
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Islamic symbols in food packaging and purchase intention of Muslim consumers

Journal of Islamic Marketing
2018-03-05 | Journal article
DOI: 10.1108/jima-11-2014-0076
Part of ISSN: 1759-0833
Contributors: Mohsen Akbari; Mohammad Hasan Gholizadeh; Masoomeh Zomorrodi
Source: Self-asserted source
Mohsen Akbari via Crossref Metadata Search
grade
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Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang

2017 | Journal article
DOI: 10.29252/bar.9.18.83
SOURCE-WORK-ID: BASE:55f3fbe3dad8fbeff4dc6b98ed5e20e0705a890fe96e9e9d22d12a0398625632
Contributors: Reza Esmaeil Pour; Mohsen Akbari; Meysam Masoudi Far
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

بررسی نقش تعدیل گر درصد مدیران غیرموظف بر رابطه بین فرصت‌های سرمایه گذاری و عملکرد مالی

2017 | Journal article
DOI: 10.22051/ijar.2017.10538.1150
SOURCE-WORK-ID: BASE:5b79d49a6df31ff91b00e032d3b9a9d04b5d988df2d511db4dbdbfc7926c2e0e
Contributors: محسن اکبری; محمد حسن قلیزاده; مهسا فرخنده
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

بررسی نقش فشار زمانی پیام کوتاه در اثربخشی تبلیغات تلفن همراه با تعدیل‌گری سن مشتریان

2017 | Journal article
DOI: 10.22059/jibm.2017.62315
SOURCE-WORK-ID: BASE:64a0f1bd1ed8a2472044dd16e2863db929f58559ee3800ed996f8a64c6e6f6e7
Contributors: رضا اسماعیل پور; محسن اکبری; زهرا تاخیره
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine
grade
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Factors Affecting Dysfunctional Behavior and Turnover of Auditors in Audit Institutions

2016 | Journal article
DOI: 10.22051/jera.2016.2158
SOURCE-WORK-ID: BASE:5cbc3bccbe86ef0d1eee88cd7bee3d0438dec5bc35bbe7634d1750b3f7b1cedf
Contributors: Mohsen Akbari; Gholamreza Mahfoozi; Rezvan Houshmand
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine
grade
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Investigate the role of knowledge-oriented leadership in innovation and knowledge management practices

International Business Management
2016 | Journal article
DOI: 10.3923/ibm.2016.2143.2149
EID:

2-s2.0-84973160074
Contributors: Sarkar, R.K.; Mostaghimi, M.R.; Akbari, M.
Source: Self-asserted source
Mohsen Akbari via Scopus - Elsevier

Talent Management and its Related Factors in Staff of the Department of Health of ‎Guilan ‎Province, Iran‎

2016 | Journal article
SOURCE-WORK-ID: BASE:6ffe0c8af713bd4101cee96e9783a8a966b6c902643d30f1120dfcf032bebc2d
Contributors: Masoumeh Hasanbaglou; Seyed Mohammad Nopasand; Mohsen Akbari
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

The influence of consumers\' beliefs on their impulse buying in an online environment

2016 | Journal article
SOURCE-WORK-ID: BASE:cc0903d13927eef3826b046bee20e4edf5b675d8b63ff14c7f8cf53c178562d5
Contributors: Mohsen Akbari; Sayed Mohammad Nopasand Asil; Nazani Amiri
Source: Self-asserted source
Mohsen Akbari via BASE - Bielefeld Academic Search Engine

Sharing, Caring, and Responsibility in Higher Education Teams

Small Group Research
2016-09 | Journal article
DOI: 10.1177/1046496416667609
Part of ISSN: 1046-4964
Contributors: Mohsen Akbari; Sayed Hesam Kashani; Milad Hooshmand Chaijani
Source: Self-asserted source
Mohsen Akbari via Crossref Metadata Search
grade
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Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty

Marketing and Branding Research
2016-01-01 | Journal article
DOI: 10.33844/mbr.2016.60193
Part of ISSN: 2476-3160
Contributors: Mohsen Akbari; Reza Kazemi; Masoomeh Haddadi
Source: Self-asserted source
Mohsen Akbari via Crossref Metadata Search
grade
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Brand Heritage and Word of Mouth: The Mediating Role of Brand Personality, Product Involvement and Customer Satisfaction

Journal of Marketing Management (JMM)
2015 | Journal article
DOI: 10.15640/jmm.v3n1a8
Part of ISSN: 2333-6080
Contributors: Mohsen Akbari; Kambiz Salehi; Masoud Samadi
Source: Self-asserted source
Mohsen Akbari via Crossref Metadata Search
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