Biography

Giacomo Del Chiappa, (PhD) is a Professor of Marketing at the Department of Economics and Business, University of Sassari (Italy), where he teaches “Tourism Marketing and Management” and “Service and Retail Marketing”. He is also a Senior Research Fellow at the School of Tourism & Hospitality of the University of Johannesburg (South Africa). Giacomo has covered the role of scientific coordinator of the Competence Center “Advanced Robotics and Enabling Digital Technology and Systems – ARTES 4.0”, University of Sassari. He has also acted as the co-chair of the Tourism, Culture, and Arts Marketing SIG of the Italian Marketing Association, where he currently sits on the Board of Directors. Yet, he is an Associate Researcher at the National Research Council (CNR) - Institute for Studies on the Mediterranean.
His research is related to destination governance and branding, tourism marketing, hotel marketing, tourism sustainability, consumer/tourist behavior, services marketing, retail and digital marketing.
He is Co-editor-in-chief of the European Journal of Tourism Research and a member of numerous editorial boards of national and international scientific journals. He is an author and co-author of around 200 national and international publications and he regularly teaches in PhD programs, Masters, and EMBA in Italy and abroad in the areas of consumer behavior, tourist behavior, destination management, and hospitality marketing and management.