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Biography

Barry Hung is a lecturer at the Department of Management, Marketing and Information Systems of the Hong Kong Baptist University. Barry received his Master of Business Administration degree from The University of Strathclyde, UK, and Postgraduate Diploma in Marketing, Social Media and Digital Marketing in the University of Hong Kong. His research interests focus on digital consumer experience, marketing, business ethics and culture, sustainable business development, entrepreneurship and business consultancy.

Activities

Employment (11)

Hong Kong Baptist University: N/A, HK

2023-09-04 to present | Lecturer I (Department of Management, Marketing and Information Systems)
Employment
Source: check_circle
Hong Kong Baptist University

HONG KONG METROPOLITAN UNIVERSITY: Hong Kong, China, CN

2018-08-27 to 2023-09-03 | Lecture (Business & Administration)
Employment
Source: Self-asserted source
Barry HUNG

EPMarketing: Hong Kong, China, CN

2017-01-01 to 2018-08-24 | Business Development Director (Sales & Marketing )
Employment
Source: Self-asserted source
Barry HUNG

OUTPAC DESIGNS LIMITED: Hong Kong, China, CN

2015-07-01 to 2016-10-31 | Vice President Sales, APAC (Sales & Marketing )
Employment
Source: Self-asserted source
Barry HUNG

THULE ORGANIZATION SOLUTIONS ASIA PACIFIC LIMITED: Hong Kong, China, CN

2010-06-01 to 2015-01-31 | General Manager, China; Area Sales Manager, APAC (Sales & Marketing )
Employment
Source: Self-asserted source
Barry HUNG

WRIGLEY HONG KONG LIMITED: Hong Kong, China, CN

2007-07-01 to 2010-02-28 | Merchandising Manager (Sales & Marketing )
Employment
Source: Self-asserted source
Barry HUNG

WRIGLEY ASIA PACIFIC LIMITED: Hong Kong, China, CN

2006-01-01 to 2007-06-30 | Regional Sales Training Manager, South East Asia (Human Resources Department)
Employment
Source: Self-asserted source
Barry HUNG

UNILEVER HONG KONG LTD: Hong Kong, China, CN

2004-02-01 to 2005-11-30 | Channel Development Manager (Sales & Marketing )
Employment
Source: Self-asserted source
Barry HUNG

COLGATE-PALMOLIVE (HK) LTD: Hong Kong, China, CN

2002-07-01 to 2004-01-31 | Business Manager (Sales & Marketing )
Employment
Source: Self-asserted source
Barry HUNG

GLAXOSIMITHKLINE LIMITED: Hong Kong, China, CN

1999-06-01 to 2002-06-30 | Business Development Manager – Nutritional Category, Assistant Sales Manager – Catering (Sales & Marketing )
Employment
Source: Self-asserted source
Barry HUNG

SAN MIGUEL BREWERY HONG KONG LIMITED: Hong Kong, China, CN

1995-07-01 to 1999-05-31 | Assistant Sales Manager – Retail Chains, Account Executive – Direct Sales (Sales & Marketing )
Employment
Source: Self-asserted source
Barry HUNG

Education and qualifications (4)

CESGA: Santiago de Compostela, ES

2024-11-07 to present | CESGA - Certified Environmental, Social and Governance Analyst programme (Environmental, Social and Governance )
Education
Source: Self-asserted source
Barry HUNG

University of Hong Kong: Hong Kong, China, HK

2017-09-01 to 2018-06-30 | Postgraduate Diploma: Digital and Social Media Marketing (Business Administration)
Education
Source: Self-asserted source
Barry HUNG

University of Hong Kong: Hong Kong, China, HK

2016-09-01 to 2017-06-30 | Postgraduate Diploma: Marketing (Business Administration)
Education
Source: Self-asserted source
Barry HUNG

University of Strathclyde: Glasgow, UK, GB

1999-09-01 to 2003-06-30 | Master of Business Administration (Business Administration)
Education
Source: Self-asserted source
Barry HUNG

Funding (1)

Unveiling Hope for the Forgotten

2024-07 to 2024-12 | Grant
Hong Kong Baptist University (Hong Kong, HK)
Source: Self-asserted source
Barry HUNG

Works (4)

Publication

Journal of Global Information Management
2022-06-23 | Journal article
Contributors: Barry HUNG
Source: Self-asserted source
Barry HUNG

Impact of Financial Digitalization on Organizational Performance

Journal of Global Information Management
2022-01 | Journal article | Author
SOURCE-WORK-ID:

71c7d7cf-d3f5-44b4-a787-71d8d0e352f5

Contributors: Huan Wang; Leven J. Zheng; Xiaobo Xu; Barry HUNG
Source: check_circle
Hong Kong Baptist University

Gamification: A practitioner’s case in building brands.

HKMU Conference 2021
2021-12-03 | Conference abstract
Contributors: Barry HUNG
Source: Self-asserted source
Barry HUNG

Business Competition

Hong Kong General Chamber of Commerce
Supervised student publication | Supervision, Conceptualization
Contributors: Barry HUNG
Source: Self-asserted source
Barry HUNG