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Trademark and iD Display Guidelines

November 07, 2018


These guidelines define how to properly use ORCID’s trademarks, logo, and iD icon, how to display ORCID iDs, and how to refer to ORCID. They try to balance two competing interests: our need under trademark law to ensure that our marks are reliable indicators of source and quality, and our interest in encouraging the research community to discuss ORCID, embed ORCID iDs, and accurately describe any affiliation with ORCID.

It is very important to follow these guidelines to enable consistency and a better understanding of ORCID across the community. A requirement of the Collect & Connect program is displaying ORCID iDs per these guidelines.

If you’d like to make any use of our marks that is not permitted under these guidelines, you must obtain our prior written consent. Please contact us and include a visual mockup of the intended use. We look forward to hearing your ideas.

Contents


ORCID brand and trademarks

ORCID’s marks include, but are not limited to, the registered mark ORCID® and the trademarks consisting of the logo (“ORCiD”), our byline “Connecting Research with Researchers”, and the green iD icon.

Organizations that have signed a membership license agreement with ORCID should use the ORCID member logo to indicate their support of ORCID as a member. (Contact us to get the member logo.)

Other individuals and organizations should not use the ORCID logo or member logo to give a graphic representation of ORCID. Instead, use the green iD icon iD icon to represent ORCID.

Download the iD icon

The iD icon iD icon is available for download in multiple formats and sizes in the ORCID Repository, including: png, gif, svg. A black and white version of the iD icon is available solely for black and white printing use.

Other formats:

  • James Walsh’s Academicons font includes the green iD icon. Display it in the ORCID green:
    PMS: Pantone: 382
    Screen: Hex #A6CE39
    CMYK: C: 40, M: 0, Y: 100, K: 0

ORCID branding and display guidelines

Guidelines on display of ORCID iDs

We welcome and strongly encourage the community to use and display ORCID iDs.

Organizations should obtain and display authenticated iDs. Do not allow users to copy or type in their ORCID iD, look up iDs and pre-populate fields with looked-up iDs, or ask users to select their iD from a pre- populated list.

We strongly encourage using the green iD icon iD icon to signal that the iD has been authenticated. Do not display the green iD icon next to an iD that has not been authenticated.

Use one of the following two formats to display ORCID iDs:

  1. A full https URI preceded by the green iD icon, both hyperlinked to the URI:
    iD icon https://orcid.org/0000-0002-1825-0097
  2. The green iD icon only hyperlinked to the full https URI:
    iD icon (link: https://orcid.org/0000-0002-1825-0097)

Do:

  • Use our official, unmodified green iD icon iD icon to represent ORCID. A black alternative is provided for black and white print use only.
  • Allow for at least 50% buffer space around the icon. For the 16x16 pixel icon, this translates into a four-pixel margin on each side of the icon.
  • Scale the green iD icon to the height of your text.

Don't:

  • Manipulate the icon
  • Rotate the icon
  • Add a drop shadow
  • Animate the icon
  • Change the color of the icon
  • Use any other marks or logos, including the official ORCID logo, to represent ORCID

Collect & Connect requirements

Collect & Connect is ORCID’s integration best practice recognition program. Member organization’s ORCID integrations can be recognized as meeting ORCID’s best practices with one of five badges: Authenticate, Display, Collect, Connect, and Synchronize. Read more about Collect & Connect and the criteria for the badges.

Member organizations must meet the requirements of both Authenticate and Display badges to obtain Member API credentials. Both badges have display requirements:

  • Authenticate: Provide an ORCID-branded button or link for collecting iDs
    Sign in with ORCID button
  • Display: Publicly display authenticated ORCID iDs per these iD display guidelines, for example:
    • Full https URI preceded by the iD icon, both hyperlinked to the URI:
      iD icon https://orcid.org/0000-0002-1825-0097
    • Green iD icon displayed and hyperlinked to the full https iD URI:
      iD icon (link: https://orcid.org/0000-0002-1825-0097)
    • Display authenticated iDs in metadata:
      "author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1825-0097","authenticated-orcid":true,"given":"S.","family":"Garcia","sequence":"first","affiliation":[ORCID, Inc.]},]

Display of ORCID iDs and ORCID branding in online and print materials

See also our guidelines on the display of ORCID iDs in journal articles.

Do:

  • Use the following format for displaying authenticated ORCID iDs:
  • Link both the green iD icon iD icon and https URI to the individual’s ORCID record
  • Display the ORCID iD in a logical, easy-to-find location next to the researcher’s name, in a profile section, etc.

Don't:

  • Use our marks on merchandise without our prior permission.
  • Display the green iD icon iD icon next to unauthenticated ORCID iDs.

Display of ORCID’s name

The name of the ORCID organization is “ORCID”. We provide a Registry of “ORCID iDs”. Do not use “Open Researcher and Contributor Identifier” to represent the name of ORCID or the identifier.

ORCID is both a proper noun and an adjective. Use the name ORCID as an adjective, as in “ORCID Registry” or “ORCID identifier”, unless referring to the organization itself, as in “ORCID offers a Registry at https://orcid.org”.

The first or most prominent time the name “ORCID” appears in printed materials or on any webpage, we ask that you use the registered trademark symbol, ®, in the upper right hand side of the mark: “ORCID®”.

Talking or writing about ORCID

Do:

  • Use the green iD icon iD icon to represent ORCID the organization, and link it to the ORCID website (https://orcid.org).
  • Link the green iD icon iD icon to an individual’s https ORCID iD that was obtained using the ORCID API (i.e. authenticated).
  • Use “ORCID” as a noun to refer only to the organization and the noun phrase “ORCID identifier” or “ORCID iD” (lower case i, upper case D) to refer to the identifier itself:
    • Appropriate: “ORCID offers unique identifiers, known as ORCID iDs”
  • Use the phrase “ORCID record” to refer to an ORCID account containing information about an individual.
  • Make sure the title of your publication makes clear that it's about ORCID and not by ORCID:
    • Appropriate: “Sharing your ORCID record”
    • Inappropriate: “The ORCID guide to sharing your record”

Don't:

  • Use the ORCID logo in your publication without our specific permission.
  • Use the word “ORCID” to refer to services other than ORCID.
  • Refer to ORCID or ORCID iDs as “Open Researcher and Contributor Identifier”.
  • Use the word “ORCiDs” to refer to ORCID iDs.
  • Use the word “profile” to refer to an ORCID iD. ORCID is not a social network, and the word “profile” associated with ORCID can create user confusion.

Online (developers and microsite campaigns)

These display requirements allow ORCID iDs to remain connected to the ORCID Registry. For example, if ORCID iDs are not linked back to the Registry, researchers cannot easily learn more about that researcher’s identity, work, and affiliations.

We recommend that you use the ORCID OAuth presentation guidelines and Collect & Connect best practices when integrating into your system.

Permalink and branding

It must always be clear to the user that they are looking at an ORCID iD:

  • The ORCID iD and green iD icon iD icon should link to the https URI of the individual’s iD.
  • When the green iD icon iD icon is used on its own, the iD icon iD icon must link to https://orcid.org
    Example: This site supports iD icon
  • When the green iD icon iD icon is used in connection with a researcher’s name, it must link to their ORCID record, using the https URI
    Example: Sofia Garcia iD icon https://orcid.org/0000-0002-1825-0097

Applications that cannot implement these guidelines due to the technical limitations of their platform should make their best effort to satisfy as many rules as possible. Exceptions will be made on a case-by-case basis by email approval. Please contact us if you feel that an exception is necessary.

Linking to the ORCID website

In addition to linking to an individual’s ORCID records using the iD icon, we invite you to link to ORCID’s website using the iD icon iD icon.

Do:

Don't:

  • Use our buttons to point to any other website.
  • Confuse visitors as to whether they are on your website or the ORCID website.

Naming your applications, products, or domains

Do:

  • Name your website, product, or application something unique.

Don't:

  • Use "ORCID" in the name of your website, application, or product without our prior permission.
  • Use just "ORCID" with a simple letter or number combination (for example, ORCID#1, ORCIDid).
  • Use "ORCID" in the name of your website.
  • Register a domain containing "ORCID", including misspellings, transliterations, or similar variations thereof, without our prior permission.
  • Apply for a trademark with a name containing "ORCID", including misspellings, transliterations, or similar variations thereof.

Visual design of your website or application

Do:

  • Design your site with unique branding and logos.

Don't:

  • Copy the look and feel of ORCID’s websites, as this could create user confusion.
ORCID® is a registered trademark and the ORCID logo and iD icon are trademarks of ORCID, Inc.