Personal information
Verified email addresses
andreea.trifu@cunef.edu
customer-provider interactions, customer journey, customer experience, business-to-business marketing, service marketing, digital services
Spain
Biography
Assistant Professor of Marketing at CUNEF University (Madrid, Spain).
My research interests focus on customer-provider interactions, customer journey, customer experience, B2B marketing and digital services.
Activities
Employment (2)
2023
to
present
|
Assistant Professor of Marketing
(Department of Business Management)
Employment
Source:
Andreea Trifu
2019
to
2023
(Department of Marketing Management and Market Research)
Employment
Source:
Andreea Trifu
Education and qualifications (4)
PhD, Economics and Management
Education
Source:
Andreea Trifu
Master's Degree, Research in Business Administration
Education
Source:
Andreea Trifu
Bachelor's Degree in Marketing
Education
Source:
Andreea Trifu
Master's Degree, International Business Management
Education
Source:
Andreea Trifu
Works (5)
Journal of Research in Interactive Marketing
2024-08-23
|
Journal article
Contributors:
Jesús Cambra-Fierro;
Lia Patrício;
Yolanda Polo-Redondo;
Andreea Trifu
Source:
check_circle
Crossref
Journal of Retailing and Consumer Services
2022-01
|
Journal article
Source:
Andreea Trifu
Journal of Retailing and Consumer Services
2021
|
Journal article
EID:
2-s2.0-85102799278
Contributors:
Cambra-Fierro, J.;
Polo-Redondo, Y.;
Trifu, A.
Source:
Andreea Trifu
via
Scopus - Elsevier
grade
Preferred source
(of
2)
Journal of Business Research
2021-09
|
Journal article
Source:
Andreea Trifu
Journal of Retailing and Consumer Services
2021-07
|
Journal article
Contributors:
Jesús Cambra-Fierro;
Lily (Xuehui) Gao;
Iguácel Melero-Polo;
Andreea Trifu
Source:
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Crossref