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customer-provider interactions, customer journey, customer experience, business-to-business marketing, service marketing, digital services
Spain

Biography

Assistant Professor of Marketing at CUNEF University (Madrid, Spain).

My research interests focus on customer-provider interactions, customer journey, customer experience, B2B marketing and digital services.

Activities

Employment (2)

CUNEF University: Madrid, ES

2023 to present | Assistant Professor of Marketing (Department of Business Management)
Employment
Source: Self-asserted source
Andreea Trifu

University of Zaragoza: Zaragoza, ES

2019 to 2023 (Department of Marketing Management and Market Research)
Employment
Source: Self-asserted source
Andreea Trifu

Education and qualifications (4)

University of Zaragoza: Zaragoza, ES

PhD, Economics and Management
Education
Source: Self-asserted source
Andreea Trifu

University of Salamanca: Salamanca, Castilla y León, ES

Master's Degree, Research in Business Administration
Education
Source: Self-asserted source
Andreea Trifu

University of Bucharest: Bucharest, RO

Bachelor's Degree in Marketing
Education
Source: Self-asserted source
Andreea Trifu

Pablo de Olavide University: Seville, Andalucía, ES

Master's Degree, International Business Management
Education
Source: Self-asserted source
Andreea Trifu

Works (5)

It’s the moment of truth: a longitudinal study of touchpoint influence on business-to-business relationships

Journal of Research in Interactive Marketing
2024-08-23 | Journal article
Contributors: Jesús Cambra-Fierro; Lia Patrício; Yolanda Polo-Redondo; Andreea Trifu
Source: check_circle
Crossref

The influence of communication in destination imagery during COVID-19

Journal of Retailing and Consumer Services
2022-01 | Journal article
Part of ISSN: 0969-6989
Source: Self-asserted source
Andreea Trifu

Short-term and long-term effects of touchpoints on customer perceptions

Journal of Retailing and Consumer Services
2021 | Journal article
EID:

2-s2.0-85102799278

Part of ISSN: 09696989
Contributors: Cambra-Fierro, J.; Polo-Redondo, Y.; Trifu, A.
Source: Self-asserted source
Andreea Trifu via Scopus - Elsevier
grade
Preferred source (of 2)‎

Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context

Journal of Business Research
2021-09 | Journal article
Part of ISSN: 0148-2963
Source: Self-asserted source
Andreea Trifu

How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention

Journal of Retailing and Consumer Services
2021-07 | Journal article
Contributors: Jesús Cambra-Fierro; Lily (Xuehui) Gao; Iguácel Melero-Polo; Andreea Trifu
Source: check_circle
Crossref