Biography

Ernest Emeka Izogo is a Lecturer in the Marketing Department of Ebonyi State University of Nigeria. He earned his PhD in Marketing from University of Hull, UK. Ernest holds an outstanding MSc (2013) and BSc (2009) Degree in Marketing from Ebonyi State University of Nigeria. Ernest achieved the best result ever from the Postgraduate Programme in Ebonyi State University with a CGPA of 5.0 on a 5–point scale. He was also the best graduating student in the Faculty of Management Sciences from the Ebonyi State University of Nigeria with first class honours in 2009. As a result of his brilliance and impeccable academic record, Ernest attracted the interest of his Alma Matter who subsequently engaged his services as a Graduate Assistant in 2011. Being one of the hottest intellectual products of Ebonyi State University in 2009, the Ebonyi State Government of Nigeria awarded him a five years postgraduate scholarship. Ernest subsequently completed his second MSc Degree with distinction in the field of Supply Chain Management and Logistics in Leeds Beckett University, UK. He has published in a number of respected international journals (e.g. Journal of Retailing and Consumer Services, International Journal of Quality and Reliability Management and so on). He has equally reviewed for the International Journal of Quality and Reliability Management, International Journal of Emerging Markets, Journal of Retailing and Consumer Services and so on. He has a research interest spanning customer inspiration, services quality, customer commitment, online customer experience and relationship quality. He is particularly interested in comprehending how these themes affect marketing bottom-line such as customer engagement behaviors, customer loyalty, WOM etc especially within the retail sector of emerging economies.