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Education and qualifications (9)

Universitat Oberta de Catalunya: BARCELONA, CATALUÑA, ES

2020 to 2021 | MARKETING DIGITAL (MASTER)
Education
Source: Self-asserted source
GONZALO DIAZ-MENESES

Universidad Nacional de Educación a Distancia: Madrid, Madrid, ES

2016 to 2017 | DIPLOMA IN STATISTICS
Education
Source: Self-asserted source
GONZALO DIAZ-MENESES

Universitat de Barcelona: Barcelona, Catalunya, ES

2015-01-01 to 2016-12-31 | MBA
Education
Source: Self-asserted source
GONZALO DIAZ-MENESES

EAE Business School: Barcelona, Catalunya, ES

2014-01-01 to 2016-12-01 | MBA
Education
Source: Self-asserted source
GONZALO DIAZ-MENESES

Universidad de Las Palmas de Gran Canaria: Las Palmas de Gran Canaria, Islas Canarias, ES

2001-10-01 to 2003-06-01 | PH.D. ECONOMY
Education
Source: Self-asserted source
GONZALO DIAZ-MENESES

Universidad Nacional de Educación a Distancia: Madrid, Madrid, ES

2000-10-01 to 2002-09-01 | MASTER IN MARKETING MANAGEMENT & MARKET RESEARCH
Education
Source: Self-asserted source
GONZALO DIAZ-MENESES

University of Cambridge: Cambridge, Cambridgeshire, GB

1993-09-01 to 1994-06-01 | FIRST CERTIFICATE IN ENGLISH
Education
Source: Self-asserted source
GONZALO DIAZ-MENESES

Universidad Complutense de Madrid: Madrid, Comunidad de Madrid, ES

1987-10-01 to 1993 | POLITICS & SOCIOLOGY
Education
Source: Self-asserted source
GONZALO DIAZ-MENESES

Universidad Complutense de Madrid: Madrid, Comunidad de Madrid, ES

1986-10-01 to 1992-06-01 | GEOGRAPHY & HISTORY
Education
Source: Self-asserted source
GONZALO DIAZ-MENESES

Works (50 of 65)

Items per page:
Page 1 of 2

The Cultural Roots of Green Stays: Understanding Touristic Accommodation Choices Through the Lens of the Theory of Planned Behavior

Sustainability
2024-11-14 | Journal article
Contributors: Vilma Tamuliene; Gonzalo Diaz-Meneses; Neringa Vilkaite-Vaitone
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The Power of Online Branding: A Closer Look at Canary’s Fashion Industry

2024-06-04 | Preprint
Contributors: Gonzalo Díaz-Meneses; Maica Amador-Marrero; Neringa Vilkaitė-Vaitonė
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars’ E-Commerce in the Canary Islands

Systems
2023-10-24 | Journal article
Contributors: Gonzalo Díaz-Meneses; Maica Amador-Marrero; Claudia Spinelli Guedes
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The Experiential Wine Tourist’s Model: The Case of Gran Canaria Wine Cellar Establishments

Sustainability
2023-10-07 | Journal article
Contributors: Gonzalo Díaz-Meneses; Maica Amador-Marrero
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The Outbreak of Digital Detox Motives and Their Public Health Implications for Holiday Destinations

International Journal of Environmental Research and Public Health
2022-01-29 | Journal article
Contributors: Gonzalo Díaz-Meneses; Miriam Estupinán-Ojeda
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Measuring Green Marketing: Scale Development and Validation

Energies
2022-01-19 | Journal article
Contributors: Neringa Vilkaite-Vaitone; Ilona Skackauskiene; Gonzalo Díaz-Meneses
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Online Museums Segmentation with Structured Data: The Case of the Canary Island’s Online Marketplace

Journal of Theoretical and Applied Electronic Commerce Research
2021-10-13 | Journal article
Contributors: Gonzalo Díaz Meneses; Miriam Estupiñán Ojeda; Neringa Vilkaité-Vaitoné
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street

Journal of Strategic Marketing
2021-04-03 | Journal article
Contributors: Asunción Beerli; Gonzalo Diaz-Meneses; Josefa D. Martín-Santana
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Las herramientas del marketing para exprimir los datos de las redes

The conversation
2021-01-01 | Journal article | Author
SOURCE-WORK-ID: 89377
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Gaining Insight into Violence from Gender Stereotypes and Sexist Attitudes in the Context of Tourism

Sustainability
2020-11-12 | Journal article
Contributors: Gonzalo Díaz-Meneses; Neringa Vilkaitė-Vaitonė; Miriam Estupiñan-Ojeda
Source: check_circle
Crossref
grade
Preferred source (of 4)‎

IC-Health Project: Development of MOOCs to Promote Digital Health Literacy: First Results and Future Challenges

Sustainability
2020-08-17 | Journal article
Contributors: Lilisbeth Perestelo-Perez; Alezandra Torres-Castaño; Carina González-González; Yolanda Alvarez-Perez; Ana Toledo-Chavarri; Ana Wagner; Michelle Perello; Stephan Van Der Broucke; Gonzalo Díaz-Meneses; Barbara Piccini et al.
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Pinpointing the Barriers to Recycling at Destination

Sustainability
2020-03 | Journal article | Author
Contributors: GONZALO DIAZ-MENESES; Neringa Vilkaite-Vaitone
Source: check_circle
Multidisciplinary Digital Publishing Institute
grade
Preferred source (of 4)‎

Cómo se hace un informe de investigación de mercados

2020-01-01 | Book | Author
SOURCE-WORK-ID: 44159
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

El coronavirus revolucionará hasta el saludo

The Conversation
2020-01-01 | Journal article | Author
SOURCE-WORK-ID: 51625
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Quality in hospitality services

2020-01-01 | Book chapter | Author
SOURCE-WORK-ID: 82117
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Types, strenghts and varieties of emotions: emotional education clues against cannabis smoking in youth

2020-01-01 | Other | Author
SOURCE-WORK-ID: 50463
Contributors: GONZALO DIAZ-MENESES; Asunción Beerli-Palacio; Josefa D. Martín-Santana
Source: check_circle
accedaCRIS

A multiphase trip, diversified digital and varied background approach to analysing and segmenting holidaymakers and their use of social media

Journal of Destination Marketing and Management
2019 | Journal article
EID:

2-s2.0-85026329657

Part of ISSN: 2212571X
Contributors: Díaz-Meneses, G.
Source: Self-asserted source
GONZALO DIAZ-MENESES via Scopus - Elsevier
grade
Preferred source (of 2)‎

Ethics for Innovation in Hospitality: How Incremental and Radical Novelties Are Induced by Managers’ Social and Ecological Responsibility

Sustainability
2019-11-08 | Journal article
Contributors: Gonzalo Díaz-Meneses; Julia Nieves
Source: check_circle
Crossref
grade
Preferred source (of 4)‎

A Brief History of Social Marketing

2019-01-01 | Book chapter | Author
SOURCE-WORK-ID: 44450
Contributors: GONZALO DIAZ-MENESES; Basil, Michael D.
Source: check_circle
accedaCRIS

Correction to: Social Marketing in Action

Springer texts in business and economics
2019-01-01 | Other | Author
SOURCE-WORK-ID: 44191
Contributors: Basil, Debra Z.; GONZALO DIAZ-MENESES; Basil, Michael D.
Source: check_circle
accedaCRIS

Enhancing health by means of massive open online courses in Social Marketing in action: cases from around the world

2019-01-01 | Book chapter | Author
SOURCE-WORK-ID: 44451
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Libro de prácticas para el análisis de datos con SPSS en investigaciones de mercado

2019-01-01 | Book | Author
SOURCE-WORK-ID: 44160
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Knowledge sources and innovation in the hotel industry: Empirical analysis on Gran Canaria Island, a mature mass-tourism destination

International Journal of Contemporary Hospitality Management
2018 | Journal article
EID:

2-s2.0-85049054593

Part of ISSN: 09596119
Contributors: Nieves, J.; Diaz-Meneses, G.
Source: Self-asserted source
GONZALO DIAZ-MENESES via Scopus - Elsevier
grade
Preferred source (of 2)‎

Is youth cannabis smoking related to types,iIntensities and varieties of leisure activities and values?

Journal of Alcohol and Drug Education
2018-01-01 | Journal article | Author
SOURCE-WORK-ID: 27438
Contributors: GONZALO DIAZ-MENESES; Asunción Beerli-Palacio; Josefa D. Martín-Santana
Source: check_circle
accedaCRIS

Antecedents and outcomes of marketing innovation: An empirical analysis in the hotel industry

International Journal of Contemporary Hospitality Management
2016 | Journal article
EID:

2-s2.0-84983548289

Part of ISSN: 09596119
Contributors: Nieves, J.; Diaz-Meneses, G.
Source: Self-asserted source
GONZALO DIAZ-MENESES via Scopus - Elsevier
grade
Preferred source (of 2)‎

Comparing short- and long-term breastfeeding models

Journal of Social Marketing
2015 | Journal article
EID:

2-s2.0-84942845650

Part of ISSN: 20426771 20426763
Contributors: Diaz Meneses, G.; Luri Rodríguez, I.
Source: Self-asserted source
GONZALO DIAZ-MENESES via Scopus - Elsevier
grade
Preferred source (of 2)‎

On Drenching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation

Applying quality of life research
2015-01-01 | Journal article | Author
SOURCE-WORK-ID: 47207
Contributors: GONZALO DIAZ-MENESES; Luri-Rodriguez, Ignacio
Source: check_circle
accedaCRIS

Breastfeeding: An emotional instinct

Breastfeeding Medicine
2013 | Journal article
EID:

2-s2.0-84876159636

Part of ISSN: 15568253 15568342
Contributors: Díaz Meneses, G.
Source: Self-asserted source
GONZALO DIAZ-MENESES via Scopus - Elsevier
grade
Preferred source (of 2)‎

A model of attitudes, beliefs, emotions and values to explain the Spanish youth street binge drinking phenomena

International Review on Public and Nonprofit Marketing
2012 | Journal article
EID:

2-s2.0-84866739981

Part of ISSN: 18651984 18651992
Contributors: Beerli-Palacio, A.; Martín-Santana, J.; Díaz-Meneses, G.; Fernández-Monroy, M.; Galván-Sánchez, I.
Source: Self-asserted source
GONZALO DIAZ-MENESES via Scopus - Elsevier
grade
Preferred source (of 2)‎

How to learn from the mothers breastfeeding experience: Implications for promotion and social marketing,Cómo aprender de la experiencia de lactancia de las madres: Implicaciones para la promotión y el marketing social

Revista Espanola de Nutricion Comunitaria
2012 | Journal article
EID:

2-s2.0-84890935165

Part of ISSN: 11353074
Contributors: Díaz Meneses, G.
Source: Self-asserted source
GONZALO DIAZ-MENESES via Scopus - Elsevier

How to learn from the mothers breastfeeding experience: Implications for promotion and social marketing

Revista Española de Nutrición Comunitaria
2012-01-01 | Journal article | Author
SOURCE-WORK-ID: 26668
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Modelo explicativo del comportamiento de los jóvenes ante el botellón y el cannabis desde la perspectiva del marketing social

Revista española de investigación de marketing ESIC
2012-01-01 | Journal article | Author
SOURCE-WORK-ID: 29176
Contributors: Asunción Beerli-Palacio; Josefa D. Martín-Santana; Margarita Fernández-Monroy; Inmaculada Galván-Sánchez; GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Por un marketing social como herramienta de la educación para el desarrollo

2011-01-01 | Book chapter | Author
SOURCE-WORK-ID: 30752
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

The Ethics of Consumer Involvement with Fashion: A Freedom under Social Pressure

Textile Research Journal
2010 | Journal article
EID:

2-s2.0-77649223916

Part of ISSN: 00405175
Contributors: Diaz-Meneses, G.
Source: Self-asserted source
GONZALO DIAZ-MENESES via Scopus - Elsevier
grade
Preferred source (of 2)‎

A synchronic understanding of involvement with fashion: a promise of freedom and happiness

Journal of Fashion Marketing and Management
2010-01-01 | Journal article | Author
SOURCE-WORK-ID: 45244
Contributors: GONZALO DIAZ-MENESES; Julia Nieves
Source: check_circle
accedaCRIS

Breastfeeding mothers: typologies and profiles

Regulation And Best Practices In Public And Nonprofit Marketing
2010-01-01 | Other | Author
SOURCE-WORK-ID: 46901
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Refuting fear in heuristics and in recycling promotion

Journal of Business Research
2010-01-01 | Journal article | Author
SOURCE-WORK-ID: 45953
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Análisis estadístico por ordenador para hacer una tesis en ciencias sociales: introducción, SPSS y AMOS

2009-01-01 | Book chapter | Author
SOURCE-WORK-ID: 30750
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Gestión en la nueva economía: materiales docentes correspondientes al curso de doctorado de "Gestión en la Nueva Economía"

2009-01-01 | Book | Author
SOURCE-WORK-ID: 31809
Contributors: Rodríguez Díaz, Jorge Marín; Santiago Melián-González; GONZALO DIAZ-MENESES; Javier Osorio
Source: check_circle
accedaCRIS

Non-response to the recycling promotion technique of blockleader and commitment

Journal of Socio-Economics
2009-01-01 | Journal article | Author
SOURCE-WORK-ID: 48404
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

La ética y las estética del marketing: aproximaciones para renovar el arte de la política

2008-01-01 | Book chapter | Author
SOURCE-WORK-ID: 30754
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Marketing político: éticas y estéticas del poder

2008-01-01 | Book | Author
SOURCE-WORK-ID: 30753
Contributors: GONZALO DIAZ-MENESES; Tosal Peláez, Andrés
Source: check_circle
accedaCRIS

La autocongruencia y la elección de un destino turístico

Annals of tourism research en español
2007-01-01 | Journal article | Author
SOURCE-WORK-ID: 28097
Contributors: Asunción Beerli-Palacio; GONZALO DIAZ-MENESES; sergio moreno-gil
Source: check_circle
accedaCRIS

Self-congruity and destination choice

Annals of Tourism Research
2007-01-01 | Journal article | Author
SOURCE-WORK-ID: 19922
Contributors: Asunción Beerli-Palacio; GONZALO DIAZ-MENESES; sergio moreno-gil
Source: check_circle
accedaCRIS

The response to the commitment with block-leader recycling promotion technique: a longitudinal approach

Journal of Nonprofit and Public Sector Marketing
2007-01-01 | Journal article | Author
SOURCE-WORK-ID: 1358
HANDLE: 10553/235
Contributors: GONZALO DIAZ-MENESES; Asunción Beerli-Palacio
Source: check_circle
accedaCRIS

Different kinds of consumer response to the reward recycling technique: Similarities at the desired routine level

Asia Pacific Journal of Marketing and Logistics
2006 | Journal article
EID:

2-s2.0-79959197423

Part of ISSN: 17584248 13555855
Contributors: Díaz Meneses, G.; Beerli Palacio, A.
Source: Self-asserted source
GONZALO DIAZ-MENESES via Scopus - Elsevier
grade
Preferred source (of 2)‎

Ecologistas, responsables y renuentes: tres segmentos volitivos y actitudinales asociados al desempeño de las tareas de reciclaje en el hogar

Revista Europea de Direccion y Economia de la Empresa
2006-01-01 | Journal article | Author
SOURCE-WORK-ID: 1045
HANDLE: 10553/807
Contributors: Beerli-Palacio, Asunción; GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

El proceso de adopción de la conducta de reciclado: modelos explicativos y variables moderadoras

Cuadernos de economía y dirección de la empresa
2006-01-01 | Journal article | Author
SOURCE-WORK-ID: 1624
HANDLE: 10553/579
Contributors: Beerli-Palacio, Asunción; GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

Guidelines to encourage recycling behavior in its current phase of advanced

Marketing and public policy
2006-01-01 | Journal article | Author
SOURCE-WORK-ID: 1894
HANDLE: 10553/1573
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS

How to teach recycling at an advanced phase of diffusion

Journal of Environmental Education
2006-01-01 | Journal article | Author
SOURCE-WORK-ID: 48292
Contributors: GONZALO DIAZ-MENESES
Source: check_circle
accedaCRIS
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Peer review (11 reviews for 6 publications/grants)

Review activity for International journal of environmental research and public health (2)
Review activity for International review on public and nonprofit marketing. (5)
Review activity for Journal of open innovation. (1)
Review activity for Journal of risk and financial management. (1)
Review activity for Journal of theoretical and applied electronic commerce research. (1)
Review activity for Sustainability. (1)