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Works (3)

Toward a measure of brand pride: scale development and validation

Journal of Brand Management
2024-07 | Journal article
DOI: 10.1057/s41262-023-00350-9
Contributors: Subarna Nandy; Neena Sondhi; Himanshu Joshi
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Socio-Demographic and Loyalty Assessment of Brand Proud Consumers: A Segmentation Study

Journal of International Consumer Marketing
2024-01 | Journal article
DOI: 10.1080/08961530.2023.2195692
Contributors: Subarna Nandy; Neena Sondhi; Himanshu Joshi
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Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

Global Business Review
2022-10 | Journal article
DOI: 10.1177/0972150919878072
Contributors: Subarna Nandy; Neena Sondhi
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