Personal information

Emails & domains

Verified email addresses

Verified email domains

Websites & social links

http://megatrend.edu.rs/
Instagram

Other IDs

Scopus Author ID: 56658723200
ResearcherID: G-5252-2015

Countries

Serbia

Activities

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Employment (1)

Faculty of Business Studies: Belgrade, RS

2000-12-15 to present | Full Professor of Marketing (Faculty of Business Studies)
Employment
Source: Self-asserted source
Beba Rakic

Education and qualifications (1)

University of Belgrade, Faculty of Economics: Belgrade, RS

PhD degree in Marketing
Education
Source: Self-asserted source
Beba Rakic

Professional activities (2)

iSerbia: Belgrade, RS

2012 to 2012 | Professors who inspire: Top 20 professors (selected by students)
Distinction
Source: Self-asserted source
Beba Rakic

Mark-Plan Foundation - under the auspices of the Serbian Chamber of Commerce: Belgrade, RS

2003-10-01 to 2004-10-01 | Award of the Mark-Plan Foundation (under the auspices of the Serbian Chamber of Commerce) for advancing marketing practice
Distinction
Source: Self-asserted source
Beba Rakic

Funding (1)

National strategy for inflow of the foreign capital so as to reintegrate Serbia into the world’s economic flows

2011 to 2015 | Grant
Ministry of Science and Technological Development of the Republic of Serbia (Belgrade, RS)
GRANT_NUMBER:

No.179032

Source: Self-asserted source
Beba Rakic

Works (33)

The link between sustainability marketing and bioeconomy

Environmental Engineering and Management Journal
2021-05 | Journal article
Contributors: Beba Rakic; Mira Rakic
Source: Self-asserted source
Beba Rakic

The supply chain and the consumption chain in the context of sustainability

International Scientific Conference: Management challenges in COVID-19 pandemic, professional responsibilities and human rights
2021-02-27 | Conference paper
Contributors: Beba Rakic; Mira Rakic
Source: Self-asserted source
Beba Rakic

Digital marketing of tourism organizations in function of tourism promotion in Serbia

Thematic Proceedings I: Tourism in function of development of the Republic of Serbia – Tourism and Rural Development. The Fifth International Scientific Conference
2020-09-03 | Conference paper
Source: Self-asserted source
Beba Rakic

Encouraging consumer ethnocentrism in the function of domestic foodstuffs consumption

Ekonomika poljoprivrede
2019 | Journal article
DOI: 10.5937/ekoPolj1902341R
Contributors: Mira Rakic; Beba Rakic; Ljiljana Stanojevic
Source: check_circle
Crossref

The market power of digital consumers in 24/7/365 connected world

Megatrend revija
2019 | Journal article
DOI: 10.5937/MegRev1902079R
Contributors: Mira Rakić; Beba Rakić
Source: check_circle
Crossref

The market power of digital consumers in 24-7-365 connected world

Megatrend revija/Megatrend Re
2019-07-07 | Journal article
Source: Self-asserted source
Beba Rakic

Encouraging consumer ethnocentrism in the function of domestic foodstuffs consumption

Economics of Agriculture
2019-06-26 | Journal article
Source: Self-asserted source
Beba Rakic

Marketing bridge of global companies from West to East: Create, copy and paste global consumer culture

2019-05-30 | Conference paper
Source: Self-asserted source
Beba Rakic

From Marketing Myopia to Contemporary Marketing: Transformations in Marketing in the Context of Digitalization and Sustainability

E-Book, available at eBook retailers: Amazon.com - Kindle Store, Draft2Digital etc.
2019-02-18 | Book
Source: Self-asserted source
Beba Rakic

Sustainability-Oriented Mindset: Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability

E-Book, available at eBook retailers: Amazon.com - Kindle Store, etc.
2019-02-17 | Book
Source: Self-asserted source
Beba Rakic

Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia

Management – Journal for Theory and Practice Management
2018-10-27 | Journal article
Source: Self-asserted source
Beba Rakic

From word of mouth marketing to word of mouth in the traditional and digital media

2018-05-30 | Conference paper
Source: Self-asserted source
Beba Rakic

Power relationships of sustainability-oriented actors in the supply chain: The antecedents and outcomes of the power of actors

2018-05-25 | Conference paper
Source: Self-asserted source
Beba Rakic

The co-creating of sustainability-oriented value in supply chain management

2018-05-25 | Conference paper
Source: Self-asserted source
Beba Rakic

Collaborative partnership paradigm in the sustainability-oriented supply chain as the way to sustainability

Applied Ecology and Environmental Research
2018-05-12 | Journal article
Source: Self-asserted source
Beba Rakic

A Holistic Approach to the Causes and Consequences of the Poverty and Wealth of Countries, Companies and Individuals in the Context of Sustainable Development and Sustainability

International Monograph of Scientific-research Interdisciplinary Project: Comparative Analysis of Social Entrepreneurship in Serbia, Russia, Europa and in the World
2018-04-30 | Book chapter
Source: Self-asserted source
Beba Rakic

Sustainability-Oriented Mindset: Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability (Digital Book)

2017-06-13 | Book
ASIN: B071X9H1XK
Source: Self-asserted source
Beba Rakic

FACEBOOK OR THE “BOOK OF FACES” AS A DATABASE FOR CUSTOMER PROFILES, MARKETING COMMUNICATIONS AND APPLICATIONS

2017-05-21 | Conference paper
ISSN: 1849-7535
Source: Self-asserted source
Beba Rakic

THE MARKETING KNOWLEDGE OF GENIUS MARKETERS AS A COMBINATION OF EINSTEIN AND PICASSO: THE STUDENTS’ PERSPECTIVE

2017-05-21 | Conference paper
Part of ISSN: 1849-7535
Source: Self-asserted source
Beba Rakic

From Marketing Myopia to Contemporary Marketing: Transformations in Marketing in the Context of Digitalization and Sustainability (Digital Book)

2017-02-19 | Other
ASIN: B06WGV26DT
Source: Self-asserted source
Beba Rakic

Globalization of markets and global consumers' paradox

Anali Ekonomskog fakulteta u Subotici
2016 | Journal article
Source: Self-asserted source
Beba Rakic

Holistic management of marketing sustainability in the process of sustainable development

Environmental Engineering and Management Journal
2015 | Journal article
Source: Self-asserted source
Beba Rakic

Sustainable lifestyle marketing of individuals: The base of sustainability

Amfiteatru Economic
2015 | Journal article
EID: 2-s2.0-84937692027
Source: Self-asserted source
Beba Rakic
grade
Preferred source (of 2)‎

The influence of integrated marketing communications on the process of creating a healthy lifestyle

Revista Romana de Bioetica
2015-11-01 | Journal article
ISSN: 2392-8034
Source: Self-asserted source
Beba Rakic

Holistic implementation of knowledge of the marketing ambassadors

Megatrend revija
2014 | Journal article
DOI: 10.5937/megrev1404197r
Contributors: Beba Rakić; Mira Rakić
Source: Self-asserted source
Beba Rakic via Crossref Metadata Search

Integrated marketing communications paradigm in digital environment: The five pillars of integration

Megatrend revija
2014 | Journal article
DOI: 10.5937/MegRev1401187R
Contributors: Beba Rakić; Mira Rakić
Source: check_circle
Crossref

Who Has the Power in Digital Marketing: Customer or Content?

Strategic Management - International Journal of Strategic Management and Decision Support Systems in Strategic Management
2014 | Journal article
Source: Self-asserted source
Beba Rakic

Integrated marketing r (e)volution in Serbia

International conference - SMEs development and innovation: building competitive future of South-Eastern Europe
2014-10-03 | Conference paper
Source: Self-asserted source
Beba Rakic

Marketing opportunities and threats for MNCs in Central & Eastern Europe

2014-10-03 | Conference paper
Source: Self-asserted source
Beba Rakic

Marketing challenges at the beginning of XXI century

Actual Problems of Economics
2013 | Journal article
EID:

2-s2.0-84929998702
Contributors: Rakic, B.; Rakic, M.
Source: Self-asserted source
Beba Rakic via Scopus - Elsevier

Positioning and Differentiation of Traditional Serbian Food

Economic Themes
2010-03-01 | Journal article
Source: Self-asserted source
Beba Rakic

The positioning of Serbia

Zbornik Matice srpske za drustvene nauke
2007 | Journal article
DOI: 10.2298/zmsdn0723123r
Contributors: Beba Rakic; Mira Rakic
Source: Self-asserted source
Beba Rakic via Crossref Metadata Search
grade
Preferred source (of 2)‎

(Digital Content Marketing for Organisations as Buyers)

SSRN Electronic Journal
Journal article
DOI: 10.2139/ssrn.2433496
Contributors: Beba Rakic; Mira Rakic
Source: Self-asserted source
Beba Rakic via Crossref Metadata Search
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