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Activities

Employment (1)

Cyprus University of Technology: Limassol, Limasol, CY

2021-09-01 to present | Special Teaching Staff (Public Communication)
Employment
Source: Self-asserted source
Maria Voutsa

Education and qualifications (3)

Aristotle University of Thessaloniki: Thessaloniki, GEORGIA, GR

2016-07-01 to 2021-05-18 | PhD (Economics)
Education
Source: Self-asserted source
Maria Voutsa

Aristotle University of Thessaloniki: Thessaloniki, Kentriki Makedonia, GR

2014-10-01 to 2016-03-01 | MSc in Informatics and Management (Economics and Informatics)
Education
Source: Self-asserted source
Maria Voutsa

Aristotle University of Thessaloniki: Thessaloniki, Kentriki Makedonia, GR

2010-10-01 to 2014-07-24 | BSc (Mathematics)
Education
Source: Self-asserted source
Maria Voutsa

Works (20)

Disparaging humorous advertising: A bibliometric review

Journal of Marketing Communications
2024-09-05 | Journal article
Contributors: Maria C. Voutsa
Source: check_circle
Crossref

Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian Safety

2023 18th International Workshop on Semantic and Social Media Adaptation & Personalization (SMAP)18th International Workshop on Semantic and Social Media Adaptation & Personalization (SMAP 2023)
2023-09-25 | Conference paper
Contributors: Zenonas Theodosiou; Maria C. Voutsa; Constantinos Constantinou; Andreas Lanitis
Source: Self-asserted source
Maria Voutsa

Face reading the emotions of gelotophobes toward disparaging humorous advertising

The European Journal of Humour Research
2022-10-11 | Journal article
Contributors: Maria C. Voutsa; Leonidas Hatzithomas; Eirini Tsichla; Christina Boutsouki
Source: check_circle
Crossref

Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions

Advances in Advertising Research (Vol. XI)
2021 | Book chapter
Part of ISBN: 9783658322007
Part of ISBN: 9783658322014
Part of ISSN: 2626-0328
Part of ISSN: 2626-0336
Source: Self-asserted source
Maria Voutsa

Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles

Advances in Advertising Research (Vol. XI)
2021 | Book chapter
Part of ISBN: 9783658322007
Part of ISBN: 9783658322014
Part of ISSN: 2626-0328
Part of ISSN: 2626-0336
Source: Self-asserted source
Maria Voutsa

A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule

Journal of Consumer Behaviour
2021-07 | Journal article
Contributors: Leonidas Hatzithomas; Maria C. Voutsa; Christina Boutsouki; Yorgos Zotos
Source: check_circle
Crossref

Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements.

International Conference on Research in Advertising (ICORIA)
2021-06-24 | Conference paper
Source: Self-asserted source
Maria Voutsa

Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals

International Journal of Internet Marketing and Advertising
2020-04-06 | Journal article
Source: Self-asserted source
Maria Voutsa

Service quality, visitor satisfaction and future behavior in the museum sector

2020-01-30 | Journal article
Source: Self-asserted source
Maria Voutsa

Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism

International Symposium on Consumer Personality in Contemporary Contexts (ISCP)
2019-09-13 | Conference paper
Source: Self-asserted source
Maria Voutsa

Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable

International Conference on Contemporary Marketing Issues (ICCMI)
2019-07-14 | Conference paper
Source: Self-asserted source
Maria Voutsa

Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda

International Conference on Contemporary Marketing Issues (ICCMI)
2019-07-14 | Conference paper
Source: Self-asserted source
Maria Voutsa

Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years

International Conference on Research in Advertising (ICORIA)
2019-06-22 | Conference paper
Source: Self-asserted source
Maria Voutsa

Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions

International Conference on Research in Advertising (ICORIA)
2019-06-22 | Conference paper
Source: Self-asserted source
Maria Voutsa

Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism

Advances in Advertising Research IX
2018 | Book chapter
Part of ISBN: 9783658226800
Part of ISBN: 9783658226817
Source: Self-asserted source
Maria Voutsa

Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender

International Conference on Research in Advertising (ICORIA)
2018-06-22 | Conference paper
Source: Self-asserted source
Maria Voutsa

Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki

International Conference on Contemporary Marketing Issues (ICCMI)
2018-06-15 | Conference paper
Source: Self-asserted source
Maria Voutsa

Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach

European Marketing Academy Conference (EMAC)
2018-05-29 | Conference paper
Source: Self-asserted source
Maria Voutsa

Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism

International Conference on Research in Advertising (ICORIA)
2017-06-29 | Conference paper
Source: Self-asserted source
Maria Voutsa

How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor

International Conference on Research in Advertising (ICORIA)
2016-06-30 | Conference paper
Source: Self-asserted source
Maria Voutsa