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ResearcherID: GLS-9344-2022
Scopus Author ID: 58498825400

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Employment (2)

Unitelma Sapienza University: Rome, IT

2023-11-01 to 2024-11-30 | Adjunct Professor of Corporate Social Responsibility (Department of Business and Law)
Employment
Source: Self-asserted source
Antonella Cammarota

University of Sannio: Benevento, IT

2021-02-01 to 2024-06-18 | PhD in Marketing and Management (Department of Law, Economics, Management and Quantitative Methods (DEMM))
Employment
Source: Self-asserted source
Antonella Cammarota

Works (8)

Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy

Journal of Destination Marketing & Management
2025-03 | Journal article
DOI: 10.1016/j.jdmm.2024.100963
Contributors: Antonella Cammarota; Vittoria Marino; Riccardo Resciniti
Source: check_circle
Crossref

Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns

Journal of Marketing Management
2025-03-06 | Journal article
DOI: 10.1080/0267257X.2025.2475231
Contributors: Giulia Monteverde; Antonella Cammarota; Ludovica Serafini; Martina Quadri
Source: check_circle
Crossref

Generation Z consumers’ perspective: how and why should (not) brands engage in activism?

Italian Journal of Marketing
2025-02-07 | Journal article
DOI: 10.1007/s43039-025-00109-x
Contributors: Antonella Cammarota; Generoso Branca
Source: check_circle
Crossref

Sustainable Customer Relationships Management: A Conceptual Framework for Integrating CRM and Sustainability

Micro & Macro Marketing
2024-12-03 | Journal article
Contributors: Antonella Cammarota; Chiara Ottolenghi; Alessandro Cinti; Andrea Sabatini
Source: Self-asserted source
Antonella Cammarota

Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism

The International Journal of Management Education
2024-11 | Journal article
DOI: 10.1016/j.ijme.2024.101014
Contributors: Antonella Cammarota; Francesca Avallone; Vittoria Marino; Riccardo Resciniti
Source: check_circle
Crossref

How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology

Journal of Global Marketing
2024-08-07 | Journal article
DOI: 10.1080/08911762.2024.2368467
Contributors: Mario D’Arco; Antonella Cammarota; Vittoria Marino; Riccardo Resciniti
Source: check_circle
Crossref

Can authenticity be built? Looking for factors that influence authentic brand activism

Sinergie Italian Journal of Management
2024-04-30 | Journal article
DOI: 10.7433/s123.2024.02
Part of ISSN: 0393-5108
Part of ISSN: 2785-549X
Contributors: ANTONELLA CAMMAROTA; FRANCESCA AVALLONE; VITTORIA MARINO; RICCARDO RESCINITI
Source: Self-asserted source
Antonella Cammarota

BRAND ACTIVISM: A Literature Review and Future Research Agenda

International Journal of Consumer Studies
2023-09 | Journal article
DOI: 10.1111/ijcs.12967
Contributors: Antonella Cammarota; Mario D'Arco; Vittoria Marino; Riccardo Resciniti
Source: check_circle
Crossref
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Preferred source (of 2)‎

Peer review (19 reviews for 8 publications/grants)

Review activity for Computers in human behavior. (2)
Review activity for International journal of consumer studies. (3)
Review activity for Journal of business research. (2)
Review activity for Journal of consumer behaviour (3)
Review activity for Journal of current issues and research in advertising. (1)
Review activity for Journal of destination marketing & management. (5)
Review activity for Journal of product & brand management. (2)
Review activity for Marketing intelligence & planning. (1)
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