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Works (3)

The dark side of surge pricing and the mitigating role of information disclosure

Journal of Global Scholars of Marketing Science
2023-10-02 | Journal article
DOI: 10.1080/21639159.2023.2243483
Contributors: Ashok Bhattarai; Maryam Farhang; Mavis T. Adjei; Jose L. Saavedra Torres; Ash Zaad
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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior

Journal of Research in Interactive Marketing
2023-03-21 | Journal article
DOI: 10.1108/JRIM-10-2020-0209
Contributors: Arash H. Zadeh; Maryam Farhang; Mohammadali Zolfagharian; Charles F. Hofacker
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Enhancing consumer online reviews: the role of moral identity

Journal of Research in Interactive Marketing
2023-01-25 | Journal article
DOI: 10.1108/JRIM-11-2020-0248
Contributors: Mavis T. Adjei; Nan Zhang; Ramin Bagherzadeh; Maryam Farhang; Ashok Bhattarai
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