Personal information

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Activities

Employment (1)

University of Georgia: Athens, GA, US

2004-08-01 to present | Professor (Advertising and Public Relations)
Employment
Source: Self-asserted source
Jooyoung Kim

Education and qualifications (1)

University of Florida: Gainesville, FL, US

2000-08-01 to 2003-07-31 | Ph.D. (Advertising)
Education
Source: Self-asserted source
Jooyoung Kim

Works (5)

The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study

Journal of Advertising
2024-05-26 | Journal article
Contributors: Seungji Lee; Jooyoung Kim; Glenna L. Read; Sung-Phil Kim
Source: check_circle
Crossref

Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy

Journal of Business Research
2023-05 | Journal article
Contributors: Jooyoung Kim; Kyu Hyung Lee; Jaemin Kim
Source: check_circle
Crossref

Brand awe: A key concept for understanding consumer response to luxury and premium brands

The Journal of Social Psychology
2021-03-04 | Journal article
Contributors: Jooyoung Kim; Hyejin Bang; W. Keith Campbell
Source: check_circle
Crossref

TV advertising engagement as a state of immersion and presence

Journal of Business Research
2017-07 | Journal article
Contributors: Jooyoung Kim; Sun Joo (Grace) Ahn; Eun Sook Kwon; Leonard N. Reid
Source: check_circle
Crossref

Experiencing motivational conflict on social media in a crisis situation: The case of the Chick-fil-A same-sex marriage controversy

Computers in Human Behavior
2017-06 | Journal article
Contributors: Kyongseok Kim; Jooyoung Kim; Leonard N. Reid
Source: check_circle
Crossref

Peer review (1 review for 1 publication/grant)

Review activity for AMS review. (1)