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Works (6)

Once upon a time: using brand stories to sell signature sneakers

International Journal of Sports Marketing and Sponsorship
2023-11-02 | Journal article
DOI: 10.1108/IJSMS-03-2022-0082
Contributors: Antonio Williams; Yoon Heo
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Athlete apparel: the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise

Sport, Business and Management: An International Journal
2023-09-15 | Journal article
DOI: 10.1108/SBM-06-2022-0059
Contributors: Antonio Williams; Zack Paul Pedersen
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Online consumer reviews of a sport product: an alternative path to understanding brand associations

Sport, Business and Management: An International Journal
2023-09-15 | Journal article
DOI: 10.1108/SBM-07-2022-0063
Contributors: Antonio S. Williams; Yoon Heo; Jun Woo Choi; Zack P. Pedersen; Kevin K. Byon
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Live Events and the Sport Customer: A Sport Spectator Quality-Value-Behavior Model

Journal of Global Sport Management
2023-01-02 | Journal article
DOI: 10.1080/24704067.2020.1846908
Contributors: Charles W. Jones; Kevin K. Byon; Antonio S. Williams; Paul M. Pedersen
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Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention

International Journal of Sports Marketing and Sponsorship
2022-01-11 | Journal article
DOI: 10.1108/IJSMS-01-2021-0016
Contributors: Antonio S. Williams; Sungwook Son
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The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball

International Journal of Sports Marketing and Sponsorship
2022-01-11 | Journal article
DOI: 10.1108/IJSMS-07-2020-0126
Contributors: Zack P. Pedersen; Kyungyeol (Anthony) Kim; Kevin K. Byon; Antonio S. Williams
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